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#FCMIA
@OpenStile
Tech BridgesTechnologies for Improving the Retail Experience
#FCMIA
@OpenStile
Agenda
● My Background● New Wave of Retail● Brick and Mortar Viability● Technology Trends● The way of the future?● Navigating the tech landscape
#FCMIA
@OpenStile
My Background
#FCMIA
@OpenStile
New Wave of Retail
Wave I (1850 - 1950) Wave II (1950 - 2000) Wave III (2000 - now)
Producer Power Marketing-driven Economy
Total Consumer Power
Customer Experience is King
#FCMIA
@OpenStile
Brick and Mortar viability
● Bridge the online and offline experiences● Be emotionally engaging - “Shopper-
tainment”● Match the personality of the retailer and
brand
#FCMIA
@OpenStile
#FCMIA
@OpenStile
Technology Trends
● Geo-fencing / Geo-targeting● Virtual reality● Internet of things● Mobile Payments● Real-time Analytics
#FCMIA
@OpenStile
Technology Trends: Geo-fencing / Geo-targeting
#FCMIA
@OpenStile
Technology Trends: Virtual Reality
#FCMIA
@OpenStile
Technology Trends: Internet of Things
#FCMIA
@OpenStile
Technology Trends: Mobile Payments
#FCMIA
@OpenStile
Technology Trends: Real-time Analytics
#FCMIA
@OpenStile
The Way of the Future? Hointer
#FCMIA
@OpenStile
Navigating Tech Landscape
● Speak the language● Stay plugged in● Build lean and iterate quickly● Embrace collaboration
#FCMIA
@OpenStile
Contact
● about.me/tamara_austin
● Email: [email protected]
● Twitter: @OpenStile
● Instagram: @OpenStile
