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Internationalisation/ Introduction
Is your business ready to go
International?
Our thoughtsStep by step
Four themesHigh value
ExamplesWhere this approach
has worked
Internationalisation / Key Themes
• Project scope definition
• Solid foundations & flexible technology
• Build re-usable
components • Launch, test, iterate
Key Themes
ARGOS
Internationalisation/ Scope Definition
Theme One
Project Scope Definition
Internationalisation/ Scope Definition
• Business Case• P&L Model• Technical Strategy• Content Strategy• Pricing• Logistics• Bricks/Mortar• Marketing/PR• Customer Services
• Integration Strategy• Stock• Merchandising• Market conditions• Images• SEO Strategy• Payment/Fraud• Accounting• Reporting
Theme OneScope Definition
Internationalisation/ Scope Definition
Theme OneScope definition
Businessvalue first
Features second
Putting the customer first/ Introduction
Theme OneScope definition
Keep it simpleOver engineered solutions
date quickly
Aim for MMF set (Minimum Marketable Features)
Internationalisation/ Scope Definition
Theme OneScope definition
Be clearabout your objectives and
what has an impact
Prioritisethe items in context
of your core business goals
Internationalisation/ Defining ScopeInternationalisation/ Scope Definition
Theme OneScope definition
Little and oftenRelease enhancements, measure impact
Internationalisation/ Scope Definition
Theme OneScope definition
Get valuablefeedback
Don’t guess!!
Internationalisation/ Scope Definition
Internationalisation/ Core Foundations
Theme Two Solid Foundations
Get the basics right
Lay the foundations forInternational rollout early
Internationalisation/ Flexible TechnologyInternationalisation/ Core Foundations
Four reasons why Magento is compelling
speed to market
tailored solutions
feature set ownership
Internationalisation/ Core Foundations
What does that mean for business?
£££ £££
Development budgetLicensing costs
Development budgetLicensing costs
Internationalisation/ Core Foundations
Avoid silos
Dedicated • x2 Licences• x3 Servers• ERP integration• PSP integration• Customisation
Dedicated • x4 Licences• x6 Servers• ERP integration• PSP integration• Processes
Dedicated • x3 Licences• x4 Servers• ERP integration• PSP integration
Internationalisation/ Core Foundations
Core eCommerce layer
x3 Licencesx4 ServersERP integration
Multiple PSPsSingle WMSLanguages
Common featuresResponsive UI
Internationalisation/ Core Foundations
Internationalisation/ Re-usable components
CCreate re-usable components
Internationalisation/ Re-usable components
CCreate re-usable components
End Result?Significant Uplift
Significant increase in sales and conversions
Up to 10 orders per second
Delivered inside 3 months
Technology enabling accessInternationalisation/ Flexible Technology
European consumer base
UK
France
Italy
Spain
Germany
Consumer choiceInternationalisation/ Flexible Technology
End Result?Pan European DC2
180+ stores, single Magento instance, 3 licences
Large & diverse catalogue
Multiple fulfilment/payments/languages
5 working days to launch
Internationalisation / Summary
• Focus on the valuable stuff / be flexible with scope
• Find common ground / create re-usable components & processes
• Use flexible technology
• Launch in phases / iterate
In Summary
Internationalisation / Summary
• www.sessiondigital.com
• Twitter: @sessiondigital
Thanks!