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FAST A/W15
FAST A/W15 OverviewOBJECTIVE: Create the first-of-its-kind program to gather cultural, sports, business and tech influencers to discover
and interact with the latest sports-inspired devices, wearables, and performance-enhancing consumer tech, as well as
offer a unique look at what’s to come.
WHEN: Saturday Feb. 14th, 2015, 3pm – 6pm at the height of NBA All-Star Weekend & MADE Fashion Week
WHERE: MADE Fashion Week @ MILK Studios in Manhattan, NYC
FORMAT: ● Thought leadership panel hosted by Carmelo Anthony● Tech showcase featuring 10 cutting edge technologies ● Special musical performance by iconic hip-hop trio De La Soul● High-end cocktails & hors d’oeuvres
WEBSITE: FASTAW15.COM
Partners
FAST A/W15
FAST A/W15
Panel Speakers
▪ Carmelo Anthony, New York Knicks, Co-founder Melo7 Tech Partners
▪ Brent Blum – Moderator, Wearable Technology Practice Lead, Accenture
▪ Brian Krzanich, CEO of Intel
▪ Mike Bell, VP and General Manager of Intel’s New Devices Group
▪ Stéphane Ashpool, Designer of Pigalle
▪ Sabine Seymour, Founder & CEO of MOONLAB
FAST A/W15
Technology Showcase
1. Intel MICA (bracelet)
2. Intel Basis (watch)
3. Intel/SMS BioSport (headphones)
4. Intel Curie™
5. Sols (shoe inserts)
6. Wristify (temp control)
7. Pavlok (wearable device)
8. Hammerhead (bicycle gps)
9. Spire (wearable device)
10. Athos (fitness tracker)
11. Skulpt (body fat tracker)
FAST A/W15
GuestsThe highly curated guest list included 350+ influencers, top NYC VCs, cutting-edge startup founders, media moguls, brand executives, celebrities, NBA All-Stars, world-renowned engineers & designers.
Companies represented included:
American Express WIRED 500 StartupsBergdorf Goodman Mashable Morgan StanleyRag & Bone Saks Fifth Avenue NBASwarovski Sirius XM Tesla MotorsMondelez Barney’s Fast CompanySimon Venture Group Twitter Rubicon VC
FAST A/W15
Press Coverage
FAST A/W15
Pre-Event Press
FAST A/W15
Post Event Press
FAST A/W15
Social Media Coverage
Social Media Coverage
Social Media Coverage
Media SummaryTime Period: February 1-20, 2015
Total Impressions: 175 million
Media Impressions: 121 million
Websites Reached: 255
Social Media Reach: 32.1 million
Social Media Impressions: 52.5 million
Dedicated hashtag: #FASTAW15
488 tweets
8,124 retweets
14,689,907 - Tweet reach
Dedicated website: Feb. 3-19*
Total Visitors: 2,754
Total Clicks to partner links: 717
*Website will continue to be updated with the
latest news, info and conversations.
www.fastaw15.com
FAST A/W15
Event Photos - Panel See all the photos in the facebook album!
FAST A/W15
Event Photos – Tech Showcase
FAST A/W15
Event Photos – De La Soul
FAST A/W15
Event Photos
See all the photos in the facebook album!
FAST A/W15
Event Photos
FAST A/W15
Event Photos
See all the photos in the facebook album!
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