Social Media Myths

10/04/2023

By Candice Vanhacht and Stéphanie Desmet

FRIDAY SESSION #66

@Cleverwood

#FridaySession

"After researching over 800 ecommerce websites , IBM still found that only 1% of visits come directly from social media. Only a fraction of those visits turn into

conversions." 

Article source: http://www.mivamerchant.com/blog/social-media-doesnt-drive-ecommerce-sales...-or-does-itStudy source: 

http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf

"Just one pin on Pinterest can help you earn 78 cents on average, study shows"

Article source: http://thenextweb.com/insider/2013/11/14/just-one-pin-on-pinterest-can-help-you-earn-78-cents-on-ave…Study Source: http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/#.UoTl5WTTBSZ

"During january and february we helped out 150+ customers on our Facebook

page" 

Source = Bi-Monthly Social Media Activity report for Nescafé Dolce Gusto Belgilux

“Facebook Pages Are a Bad Investment for Small Businesses"

Source: http://www.forbes.com/sites/elandekel/2013/01/22/facebook-pages-are-a-bad-investment-for-small-busin…

It is the misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying

Facebook to build a list of people that you can then advertise to.

“Social Media customers are more valuable customers"

Article source: http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/Study source: http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/

Personal social media contact builds trust and thus more loyalty. Customers that had come through one of these social touchpoints, filled out

the customer consultation form at a higher rate than other customers, at 179%. They also completed their first payment through the company, at a

higher rate of 732%.

"Quit Using Social Media For Your Business…Become More Social"

Article source: http://www.socialknx.com/2013.06.26.quit-using-social-media-for-your-business/

A social business thinks differently. They know that everything today is shared, whether through a post or a picture, a review or a video…all starring the customer and they want to participate (not pushing their own content).

"Facebook Is About to Lose 80% of Its Users by 2017"

Study source: http://time.com/1405/facebook-is-about-to-lose-80-of-its-users-study-says/

Controversial Study from two PhD students at Princeton University who base these numbers on disease models that spread and fade out.

"17% decline in social media buzz in US Telecom Industry"

Source: http://www.slideshare.net/simplify360/top-telecom-companies-on-social-media-february-2014

Numbers from a report dated february 2014

“Social media ‘buzz’ has no measurable effect on short-term sales.”

Source: http://www.economistgroup.com/leanback/channels/social-media-is-dead/

It isn’t that Coca-Cola thinks buzz isn’t valuable. It’s just that they were unable to draw a clean line between it and a lift in sales. 

“When I started using Twitter and Facebook for my business in 2011, I would have never thought

it could grow my business the way it did. But that year, I increased my cleaning company’s

sales by 49 percent!”. 

Source: https://www.linkedin.com/today/post/article/20140311221041-26846686-how-i-boosted-my-sales-49-with-social-media