Chief Data Officer Forum

Financial Services

Farouk Ferchichi Chief Data Officer

Toyota Financial Services

• Consumer Loan & Lease

• Dealer Financing

• Insurance Products

• 300+ Employees Nationwide

• $100+ Billion Managed Assets

• 5+ Million Active Customers

As an indirect lender we seek to provide exceptional

customer service and competitive financing to our vehicle

dealers and to their customers

The right conversation

Cx Sales

CDO’s have an opportunity

to lead in a new way …

… by enabling a new

conversation @ the boardroom…

… from an “or” to an “and”

customer strategy …

… so how can the CDO lead

differently … ? … one way is …

Elements of Success

Identify & act on the key elements of success

Purpose & Mindset

Identify & shift the purpose & mindset from

customer activity to value-centric

How To… Customer Value?

Value Chain 1

Data Foundation 2

KPI’s & KRI’s 3

Right Questions 4

Team

Data and analytics can permeate the entire

enterprise

Specialized Resources

Data Science

Data Engineering

Data Controllership

Infrastructure

Flexible, Standard & Comprehensive

Platform & Governance

Change

Change Management is No Longer

“only” an HR issue…

In Closing…

Thank You!