FanChatter lets fans interact with the games and events they attend using the latest in mobile and social technology…

ContentsI. Scoreboard Photo Sharing p.

3a. Scoreboard/PA Call to Action (brand touchpoint #1) p. 4b. SMS Reply (brand touchpoint #2) p. 5c. Photo Approval p. 6 d. Scoreboard Slideshow (brand touchpoint #1 repeated) p. 7e. Online Event Gallery (brand touchpoint #3) p. 8f. Send to a Friend (brand touchpoint #4) p. 9g. Social Media Sharing (brand touchpoint #5) p. 10h. Statistics p. 12i. Fan Data p. 13j. Scoreboard Photo Sharing vs Video Fan Cam p. 14k. Testimonials p. 15l. Requirements p. 16

II. Beyond Scoreboard Photo Sharing p. 17

III. Mobile/Social Message Manager p. 18IV. The Mobile/Social Playing Field p. 19V. Contact/Current Clients p.

20

FanChatter specializes in a user-generated reinvention of the traditional “fan cam” called Scoreboard Photo Sharing that offers no less than 5 distinct brand touchpoints…

3

Scoreboard Photo Sharing: Call to ActionFirst, fans at an event see and hear a branded scoreboard message similar to the samples below:

“Fans, text your photos to pix@sponsor.com for a chance to see them on the scoreboard and online

at (team).com! Courtesy of (sponsor).”

Scoreboard/public address is brand touchpoint #1 4

Scoreboard Photo Sharing: SMS ReplyNext, every fan that participates receives an instant text message reply capable of containing:

• brand messaging • coupons or coupon codes • special announcements and offers • web addresses/links to branded websites • opt-in instructions for a mobile alert program (see page 18) and more…

The SMS reply is brand touchpoint #2 5

Scoreboard Photo Sharing: Photo ApprovalThen, an operator* manually approves incoming photos and exports them for inclusion in a scoreboard slideshow.

* If an operator is not provided by the team or organization, FanChatter can supply an operator for an additional fee.

6

Scoreboard Photo Sharing: SlideshowRecommended Scoreboard Slideshow Sequence*:

1. Branded Intro (:05 or less) “Fans, it’s time to see your mobile photos, presented by (sponsor)!”

2. Branded Mobile Photo Slideshow (:20 - 1:15) Slideshow of 10 - 35 mobile photos including sponsor logo

3. Branded Address Reminder (:05 - :10)** “Text more photos to pix@sponsor.com”

4. REPEAT***

7

Sponsor LogoOverlay

* See sample video at http://events.fanchatter.com/features

** Showing an address reminder at the end of a slideshow attracts the greatest number of photos (triggering the most branded reply messages) but it also indicates that more slideshows will follow.

*** FanChatter recommends multiple interactive slideshows per event in place of the single-touchpoint “fan cam”.

Scoreboard Photo Sharing: Event GalleryEvery mobile photo approved by the

operator is automatically posted to a real-time branded web gallery

including a unique user-generated photo page for each game or event!

Complete with brand messaging and display ads, this gallery may be incorporated into any website or exist separately as a branded microsite.

“The Best Buy Mobile® Fan

Gallery”http://bestbuy.fanchatter.com

“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery

http://ou.fanchatter.com

“Qwest Twins Pics” Galleryhttp://twins.fanchatter.com

The online event gallery is brand touchpoint #3 8

Scoreboard Photo Sharing: Send to a Friend From the online event gallery, fans can

share photos with their friends using the Send to a Friend button.

Friends receive an email containing a link to the shared photo as well as a hyperlinked brand message…

The Send to a Friend email is brand touchpoint #49

Scoreboard Photo Sharing: Social MediaAlso from the online event gallery, fans can use photo embedding/downloading tools to share their favorite photos on web pages, blogs, and social media platforms like

and

Social Media Sharing is brand touchpoint #510

And it’s all completely measurable…

11

Scoreboard Photo Sharing: StatisticsAt left is a partial snapshot of FanChatter’s control panel statistics display.

CASE STUDY: During their 81-game 2008 home schedule, the Minnesota Twins and sponsor Qwest collected:

15,041 total photos from

9,031 unique fans resulting in

13,336 Qwest branded reply messages (one reply sent per unique fan per game)

That’s a per-game average of 185 photos received from 165 unique fans with a single-game high of 636 photos from 525 unique fans.

And there were 2,912 unique visitors to the Qwest branded gallery microsite (meaning roughly 1/3 of the number of participating fans visited the site).

There’s almost always more than one fan involved per picture, so fan totals should be adjusted up by a factor of 2 or 3 AND THESE ARE ALL HIGHLY ENGAGED IN-VENUE IMPRESSIONS!

Visits increase when galleries are incorporated into- or linked from a team, event, or sponsor site.

12

Scoreboard Photo Sharing: Fan DataA unique FanChatter Mobile User Profile is automatically created for every participating phone/email address consisting of area code and phone number (or email address), region by area code, mobile service provider, and a full record of mobile participation data including frequency and dates.

13

MOBILE USER PROFILEPhone Number/Email Address: (952) 270 7922Area Code Locator: (952) Minneapolis metro area, Bloomington, MNMobile Service Provider: Verizon

Feature Log: (952) 270-7922Date: 01/30/09 Time: 19:32 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved)Date: 01/30/09 Time: 19:44 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)Date: 01/30/09 Time: 20:54 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved)Date: 02/06/09 Time: 03:27 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (deleted)Date: 02/06/09 Time: 03:35 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)Date: 02/13/09 Time: 01:50 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved)

Summary: (952) 270-7922Total Dates: 3 (01/30/09; 02/06/09; 02/13/09)Average Interactions per date: 2.0Scoreboard Photo Sharing: 3 dates, 5 approved photos, 2 exported photos, 1 deleted photo

FanChatter can also export data by phone number or email address to augment existing customer databases.

Scoreboard Photo Sharing vs Video Fan CamIn review, a side-by-side comparison of brand touchpoints…

Scoreboard Photo Sharing wins 5-1* with higher engagement and solid metrics!* score does not reflect possible Scoreboard Photo Sharing brand touchpoints including printed team or event collectibles (branded photo prints, t-shirts, coffee mugs, etc.), concourse TVs, video billboards, and more…

Scoreboard Photo Sharing

1. Scoreboard logo visibility/PA mention2. Branded text message reply to all participants3. Branded online event photo gallery 4. Send to a Friend branded email5. Branded social media photo sharing

Video Fan Cam

1. Scoreboard logo visibility/PA mention

14

Scoreboard Photo Sharing: Testimonials“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun, interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder

Account Executive Sooner Sports Properties

“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in the student section was doing it. I like FanChatter better because you never know when you will be surprised by the jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”

Melinda HawkinsSeniorUniversity of Oklahoma

“FanChatter has provided us with an extremely unique feature that gives the fans the chance to enhance their experience not only at the ballpark, but when they return home. The Twins Pics segment has been wildly popular and generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates each Twins home game."

Andy PriceDirector of Game Presentation and BroadcastingMinnesota Twins

15

Scoreboard Photo Sharing: RequirementsFanChatter’s tools are web-based and easy to operate. Graphics and animation are NOT included* so Scoreboard Photo Sharing is display technology agnostic. System requirements are as follows:

1. A large HD or SD videoboard display

2. A computer with a high-speed internet connection

3. A way of transferring JPEG photo files from the internet-enabled computer to the computer controlling the videoboard display (if they are different). On older systems, this can be done using a simple USB drive.

4. An operator assigned to monitor and process the photos for display. FanChatter will train team personnel for this role or provide FanChatter personnel upon request.

* FanChatter will provide skilled graphic design and slideshow animation elements upon request.

16

Beyond Scoreboard Photo SharingFanChatter enables a wide variety of other mobile/social event features including:

• Text Message Voting (Best Fan Photo, Player of the Game, etc.)

• Scoreboard Messaging via Text Message and/or

• Text Message Trivia

• Text to Win Contests

• Mobile Video Sharing

And that’s just the beginning of what’s possible. FanChatter’s skilled technology team can turn any interactivity idea driven by SMS (text messaging), MMS (photo and video messaging), email, and/or social media into a functional, affordable reality.

17

Mobile/Social Message ManagerInnovative feature ideas like Scoreboard Photo Sharing increase fan participation and trigger more branded text message replies.

FanChatter’s Mobile/Social Message Manager allows a team, tour, or sponsor to:

• Convert those replies into mobile alert program participants

• Manage and track multiple lists of fan opt-ins

• Send smart, sponsorable message blasts across multiple platforms including SMS (to mobile program participants), Facebook, Twitter, FriendFeed, and other RSS-enabled feeds and widgets

• Conduct surveys and invite participation in fan research studies

• Drive sales, attendance, and interest with timely announcements that can’t wait for email, and “83% of text messages are read within the first hour of receipt” Source: Tribune Direct

• Extend engagement beyond the events by supplying targeted content when its most relevant

18

The Mobile/Social Playing Field85% of Americans have a mobile phone (there are actually more US mobile phones than Americans age 13 and older) Source: CTIA Wireless Association

66% of cell phones in America are equipped with a camera Source: comScore

40% of Americans with cell phones send/receive text messages (80% among 13-24 year olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project

24% of Americans with cell phones send/receive photo or video messages (up 60% in the past year) Source: M:Metrics

Over 13 million iPhones had been purchased as of October 2008 Source: Wikimedia Commons

45 million new iPhones are projected to be sold in 2009 Source: DoApps

As of January 2009, Facebook has 138.6 million users Source: Facebook

19

ContactMarty WetherallFanChatter952 270 7922marty@fanchatter.com

For more information about Scoreboard Photo Sharing and the rest of FanChatter’s innovative mobile/social media tools, please visit:

http://events.fanchatter.com

Current FanChatter Clients/Sponsors

31 January 2009

20