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Who walks the Dog http://whowalksthedog.com Facebook User Statistics Baltic States October 2010 Thursday, 4 November 2010

Facebook User Statistics Baltic States October 2010

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User statistics of Facebook in the Baltic States (Estonia, Latvia, Lithuania) for October 2010.

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Page 1: Facebook User Statistics Baltic States October 2010

Who w

alks

the Dog

http://w

howalk

sthedog.com

Facebook User Statistics Baltic StatesOctober 2010

Thursday, 4 November 2010

Page 2: Facebook User Statistics Baltic States October 2010

Who w

alks

the Dog

http://w

howalk

sthedog.com

Facebook Usage And Penetration

FacebookUsers

TotalPopulation

Penetration ChangesinceSeptember

Estonia 287600 1340675 21% + 11.38%Latvia 194100 2266094 9% + 15.15%Lithuania 748020 3358115 22% + 7.76 %

In all Baltic states, Facebook user numbers have gone up significantly in October. An explanation might be the release of the movie The Social Network.

Thursday, 4 November 2010

Page 3: Facebook User Statistics Baltic States October 2010

Who w

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sthedog.com

Distribution By Country Baltic States

61% 16%

23%

EstoniaLatviaLithuania

As in September, growth of usage has been biggest in Latvia, that seem to slowly be catching up with Estonia.

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Page 4: Facebook User Statistics Baltic States October 2010

Who w

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Distribution By Gender Baltic States

1.3%

55.4%

43.3%

MaleFemaleNot Indicated

Distribution by gender unchanged compared to September.

Thursday, 4 November 2010

Page 5: Facebook User Statistics Baltic States October 2010

Who w

alks

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howalk

sthedog.com

Distribution By Age Baltic States

2%5%13%

28%27%

24%

13-17 18-24 25-3435-44 45-54 55+

The distribution by age group keeps fluctuating, even though the under-24s still make up 51% of users.

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Page 6: Facebook User Statistics Baltic States October 2010

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Remarks Concerning The Data

- Usage was measured at 29 October 2010- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information

The data collected in this period showed a remarkable inconsistency: total user numbers were smaller than the sum of individual age groups. However, the total users per country seemed consistent with earlier finds, and the numbers per age group seemed consistent with earlier age group distribution.

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Page 7: Facebook User Statistics Baltic States October 2010

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This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].

This presentation itself is licensed under creative commons license by-nc-sa.

The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.

This presentation is shared free of charge, and you are encouraged to share it too. If you appreciated

this presentation, please consider the less fortunate and make a donation to Dzivesprieks:

http://www.crowdrise.com/helpingdzivesprieks

For more information on how Dzivesprieks (or Livslust) gives vulnerable children in Latvia a

chance on a better life, visit their website:http://livslust.com/eng/

Thursday, 4 November 2010

Page 8: Facebook User Statistics Baltic States October 2010

Who w

alks

the Dog

http://w

howalk

sthedog.com

A Who walks the Dog Presentation

More information:

http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog

Arjan [email protected]

http://twitter.com/arjantupan+371 27 44 88 11

Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.

We specialize in social media, CSR and Lean Management / Six Sigma.

1 November 2010

Thursday, 4 November 2010