Social Media Training Strategic Marketing Group

June 18, 2010

University of Maryland’s Smith School of Business found that the social media adoption for small businesses in the U.S. doubled in 12/2009 survey of 500 owners.

Small business social media usage doubles

Company page on Facebook/LinkedIn

Post status updates or articles

Build network via LinkedIN

Monitor positive/negative feedback

Blog on expertise

Twitter as a customer channel

Other

10% 20% 30% 40% 50% 60% 70% 80% 90%

Social Media Us-age by Small Businesses

Consistency/availability of names across future platforms◦ Facebook◦ Twitter◦ Blog◦ YouTube◦ Etc.

Branding individual or business◦ Company name◦ Freelancer

Naming social media

Google adwords tool helps to understand the words people use to search the internet

Example: ◦ I want to talk about plastic water bottles◦ User search frequency is higher for reusable

water bottles or sports water bottles

https://adwords.google.com/select/KeywordToolExternal

Identifying keywords upfront

Shorten URLs is sometimes needed◦ Because text in social media is limited◦ To customize URLs so they are easily remembered◦ Track hits

Multiple free sites that shorten URLs and track hits

http://bit.ly/

Shortening URLs

Site to store and share presentations ◦ Reviews and testimonials◦ Best practice tips◦ Industry statistics◦ Customer/training presentations

Slideshare – www.slideshare.net

Getting Started with Facebook

No. 1 social networking site If there were a Facebook nation, it would be

the world's 6th largest country Everyday half a million people join

Facebook. The fastest growing group on Facebook is

people over the age of 30. Facebook is the #1 photo sharing site

Facebook facts

Always create the page from your personal account so that you control the destiny

If another person creates the page for you, you can not remove them at this time

Add people as admins if someone will help maintain it

Creating a Facebook Business Page

Choose a name you like:  Names can’t be changed today, so think long-termUse 75 Characters or less, including spaces:  Think how someone will search on Google. Use your company name when you own the company and it is a unique name

Add a qualifier to your company name if it is not unique, it is a franchise, etc.

Use your personal name if you are branding yourself. You can include this in the title with the company name or descriptive words

Use keywords in the title that others search so that Google and others can find your page

Naming a Facebook business page

Create a solid foundation and then build upon it

Go to ads and pages to select Create a Page

Create a Facebook Business Page

First things first

Add photo or logo

Add basic information

Add detailed information on Info tab

Wall – The center of your profile where all the action takes place.

Photos – Upload, share and comment on the pictures you upload.

Notes – Notes are another way to communicate with your friends.

Videos – Upload your mobile videos, link to YouTube videos, or other videos

Events – This feature allows you to plan an event and invite your friends.

Choose your initial tabs

Easy applications that meet business objectives◦ LinkedIN profile (search applications | linkedIN | add to

my page)◦ SlideShare (search applications | slideshare | add to my

page)◦ Poll (search applications | poll | add to my page)

◦ Import a blog (application settings in upper right corner | select Notes | import a blog | input your URL)

Choose applications

Content

• Article links• Experiences• Tips• Surveys

Specials• Timed

promotions• Sales

Events• Current• Local• Group

Information for your

wall

Add contacts◦ Account | Edit Friends | Upload contact file

Create List◦ Friends | Create List

Messages | New Message

Promoting your page

Promote with an ad |

Create an ad