Facebook @ Noah 2013

Media crossover in terms of time spent

5h 13m

Media crossover in terms of time spent

Radio

Television

Source: Comscore March 2012

4minutes

1out ofevery

One out of every four minutes on mobile is spend with Facebook and Instagram

14 x a dayis the average number of times a user checks

Facebook on their mobile

All of the people who matter to you

Where they discover what matters to them

From search to discovery…competing with my best friend

STICK A CAT ON IT

Don’t beg for likes!Marke X

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Create authentic, engaging content to drive awareness

Spending too much time with the wife?

Carlton Draught

You are here

Acquisition and retention

Will use Travelzoo ad(approved)

Photo Page Post ad

Link Page Post ad

Mobile App Install ad

Domainad

Remarketing

Targeting the people who matter to you

Demographic

Vertical audiences

Facebook Exchange

Lookalike audiences

Prospecting

Custom Audiences

Interest targeting

Custom audiencesFind your customers on Facebook

Custom AudiencesReach your customers and prospects on Facebook using their email, phone , or user IDsto create unique targeting groups

Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters

Bidding and continuous creative optimization

CPA

Time

Target CPA

Starting CPA

*Does not represent actual results

6 weeksBidding and content

opimizationContinuous Creative Optimisation to scale

Scale to an “Always on” strategy

CPC, CPM, oCPM