Facebook Marketing - How to Showcase Your Products - By TabSite

‘How to Showcase Products on Facebook using TabSite’

Build Your Page, Add a PhotoShow, Add “Like” per Product, Engage Fans and more!

Troy RumfeltMike Gingerich

TabSite Fan Page AppBy Digital Hill Multimedia

@TabSitewww.TabSite.com

TabSite Webinar – May 19, 2011

Twitter Hashtag: #TabSite

Presenters

Troy RumfeltPresident,

TabSite by Digital Hill Multimedia

Over 15 years of web design & Internet Marketing experience

Works with hundreds of client companies from around the world

Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010

Troy Rumfelt, President

TabSite, app division of Digital Hill @DigitalHill

DigitalHill.com


Presenters

Mike GingerichCommunity Manager & Marketing Dir

TabSite by Digital Hill Multimedia

Over 10 years of Internet Marketing experience

Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing

Facebookaholic, user design specialist and social app development strategist

Mike Gingerich, Community Manager,

Marketing DirectorTabSite Fan Page App

By Digital Hill Multimedia @Mike_Gingerich & @TabSite

www.TabSite.com



allows you to easily create

custom landing tabson your

Fan Page.No coding knowledge needed!

35,000+ users 54m fans reached

What is TabSite?

Agenda:

Why Facebook Matters to your Marketing

Creating a custom product tab with product, images, prices, “Like” and more

Using the TabSite PhotoShow tool to showcase product specials and new items

How to publish updates to your wall, best times to post, & how to generate buzz

Best Practices for Wall posting and updating


First – A refresher

Why Facebook ? - More than 672 Million active

users on Facebook,+13% since Jan.

- 50% of users log on every day

- The average user is connected

to 80 Pages, Groups, & events

Why Facebook matters


No other platform on theWeb connects brands to usersand brands to users friendsso easily!

- The average User has 130 friends

- The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]

Why Facebook Matters


Key Capabilities of a Fan Page

- Inform

- Educate

- Extend loyalty

- Deepen interaction


Agenda:







Using TabSite to to Create a Products Tab

and


1. Add a Products Tab / New Page

and


2. Give Your Product Tab a Name!‐ Follow steps to install tab on your fan page

and


3. Create a Content Page

and


4. Use the Content Editor to Build your Page

and


Let’s build a page with multiple products

and

Select the Table icon


and

Enter Fields for the Table Rows / Columns


and

Here’s our Table

Next: Add product images, text, links per cell


and

Progress!

Each cell has:

‐ A product image,

‐ Model Number details, ‐ ‘Buy Now’ linked to thespecific web page,

‐ A ‘Like button to increase ease of sharing.


Our Finished Tab!

• Header Image• Intro Text• Products with Buy Now• Integrated ‘Like’


Another ExampleCold Stone Creamery PR

• Products with Description• Facebook.com/ColdStonePR


One More ExampleBig Girls Bras

• Facebook.com/BigGirlsBras• Added customer ratings• Links to website for purchase


and

Critical Tip!!

Send Updates to your Wall!


and

Critical Tip!!

Send Updates to your Wall!

Use “Save & Post to the Wall”


and

Save & Post Options

- Choose image to display- Write engaging copy- Publish to Wall feed!


and

Your Published Post


Agenda:







Add a PhotoShow Gallery Tab

and


Why?

and

- Highlight Specials

- Showcase certain products

- Provide a Quick Overview

- Easily add FB Comments

Box for more Sharing


How To:1. Add a New Tab or Sub‐Page

and


Questions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

2. For Type select: PhotoShow


- Load up to 12 images per PhotoShow

- Recommended size is520w x 600h pixels

3. Add images


- Slide 1

Finished Showcase!


- Slide 2

Finished Showcase!


Cold Stone Creamery- In Puerto Rico

Another Example


Agenda:







Wall Posting Tips

- Ideal Posting times depend on the day of the week per industry!

Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday!

Entertainment – Friday, Saturday, and Sunday were most important post times

Media: Weekends had strong engagement while Monday was the weakest.

Automotive: Auto related companies saw the most engagement on Sunday’s

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


Wall Posting Tips

A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans.

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


Agenda:







Wall Posting Tips

- Pictures and Videos in the Wall Feed get the most Likes & Comments‐ Avoid link shorteners‐ Use long URL’s‐ Engagement rates are three times higher with full URL’s.

[Source: BuddyMedia.com]


Get those “Likes”!

- You have ONE first impression

- Customize a Non-Fan Landing page geared to get the “Like”

- Vivid, simple imagery

- Offer a Freebie (samples or coupon)

The “Like” is your social gateway!


Question and Answer

www.TabSite.comTwitter Hashtag: #TabSite

Yes! We’ll be posting the Slides

Yes! We’ll be posting the video Yes! We’ll be drawing from those who

attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, May 20 on our blog.

Watch our fan page for announcements! Facebook.com/TabSiteFanPage


Questions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

Yes! We’ll have a new webinar in June.

NEXT WEBINAR: Thursday, June 30 2:00 EDT

“How to Highlight & Showcase your Services on Facebook”

www.TabSite.com/webinar.php

SPECIAL NEWS!

Stay Tuned for a Major TabSite Upgrade Launch!


Technology

Facebook Marketing - How to Showcase Your Products - By TabSite