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Lisa Colton's presentation (2 of 6) for NATE and JEA educators series
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Social Media Series
For Jewish EducatorsIn conjunction with NATE and JEA
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://slidesha.re/natejea2
FACEBOOK GOALS
• Fill your toolbox with key functionality: Profiles, Pages, Groups, Events, Places and Questions.
• Explore uses for marketing, communications, community building, meaning making, information and curriculum.
• Reflect on your role as a Jewish Educator in using Facebook with families & students.
• Understand what makes FB tick so well.• Walk away with new ideas to try.
FACEBOOK GOALS
How does this make you question assumptions about your role?
Where does Facebook fit into this strategy?
P
O
S
T
Hub and Spokes Networked
FACEBOOK GOALS
How does this make you question assumptions about your role?
Where does Facebook fit into this strategy?
Networked
• Share information
• Build trust, authenticity
• Add enthusiasm
• Connect people to one another
• Be a platform for Jewish learning &
engagement
• Facilitate
coaching/guidance/therapy!
• What else?
In the chat, please share:
What do you want to get
out of using Facebook?
Engagement with
families, with students,
professional learning?
Facebook Profile
• 1:1 personal
relationship
• Ability to listen as well
as talk
• Familiarity breeds
trust and authenticity
• May or may not
connect your families
to one another
• Reciprocal
Friends: Separate Profile
Friends: Create Lists
Facebook Page
Your goals &
objectives
Their goals &
objectivesThis is where you gain mission centric attention
in an attention economy
P
O
S
T
Added Value Content
Added Value Content
Content Streams
Facebook Page: Insights
Insights tell you who is looking
at your content, what they are
interacting with, and where
they are coming from
Facebook Groups
Members
viewable
to all
Create and
post docs
for archive
Everyone,
including
admins,
post as self
No insights,
but you can
message all
FacebookPages vs Groups
Appears in news feed from whomever posts
No insights and stats
Can message everyone in the group
Can’t get customized username
Flatter, more communal
Promotes individuals befriending each other
No applications, customizations
Profile for a business
Appears in news feed with emphasis
on the brand
Insights and stats
Can use FBML
More likely for Google results
Can get customized username
Applications & customizations
Can use Facebook as the Page
The Filter Bubble:Facebook (& Google & others) show you what you want to know
News feed shows things liked, that you commented on, etc.Craft your content for the Facebook algorithm!
Facebook Media
Use Photos and Video!
Facebook Media
Get People Commenting!
Tagging
Facebook Questions
Facebook Places
• Understand location based
services
• Connect Page and Place
• Program around check-ins
• Notice & honor them!
Searchability: Name & Engagement
Searched for
“Beth El
Religious School”
Are you on the list?Easily
found?Acronyms? Logo?
Findability: Username
https://www.facebook.com/pages/
Temple-de-Hirsch-Sinai/268127626510
http://www.facebook.com/tdhs
Hard to read, hard to
remember, hard to
market, hard to email!
Intuitive, easy to
remember, say, write,
market!
http://www.facebook.com/username
Can do for profiles & pages only.
NEXT SESSION
Twitter Strategies for Parent
Communication
& Professional Learning
July 19, 2011
1-2pm eastern / 10-11am pacific
Homework:
If you don’t have a Twitter account, start one – just
personal use for now.
If you are on Twitter, think about the balance of
bullhorn, listening, adding value and conversation
that you do. Try some new things.
Need an intro tutorial?Just email us at
