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Facebook Facebook : : Social Networking Social Networking for Individuals and for Individuals and Businesses Businesses Fayetteville Free Library Fayetteville Free Library

Facebook for Individuals and Businesses

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Page 1: Facebook for Individuals and Businesses

FacebookFacebook: : Social Networking for Social Networking for

Individuals and BusinessesIndividuals and Businesses

Fayetteville Free LibraryFayetteville Free Library

Page 2: Facebook for Individuals and Businesses

Agenda:Agenda:•Overview of Social NetworkingOverview of Social Networking•Overview of FacebookOverview of Facebook•Personal and Professional Uses of Personal and Professional Uses of FacebookFacebook•DemonstrationDemonstration•QuestionsQuestions

Page 3: Facebook for Individuals and Businesses

What is What is Social Networking?Social Networking?•A website that encourages its users to interact with or A website that encourages its users to interact with or network with other users.network with other users.

•These web based tools allow individuals to meet, interact, These web based tools allow individuals to meet, interact, collaborate and share information and media.collaborate and share information and media.

•These sites are quickly evolving from mere personal These sites are quickly evolving from mere personal profiles into platforms for communication, creativity, profiles into platforms for communication, creativity, advertising, and even commerce. advertising, and even commerce.

http://www.youtube.com/watch?v=6a_KF7TYKVc

Page 4: Facebook for Individuals and Businesses

Why Social Networking so Why Social Networking so Appealing?Appealing?Personal UsePersonal Use•People like it because it allows them to express People like it because it allows them to express themselves, meet new people and keep in themselves, meet new people and keep in touch with old friends.touch with old friends.Professional UseProfessional Use•Businesses and organizations can create pages Businesses and organizations can create pages and use these pages to market themselves. and use these pages to market themselves.

*Most social networking sites can be used both *Most social networking sites can be used both personally and professionally*personally and professionally*

Page 5: Facebook for Individuals and Businesses

#1 Social Networking Site: #1 Social Networking Site: FacebookFacebookBasicsBasics::

-Started in 2004 by Harvard student Mark Zuckerberg-Started in 2004 by Harvard student Mark Zuckerberg-Site can be found at www.thefacebook.com-Site can be found at www.thefacebook.com

StatsStats::

– – Over 300 Million active usersOver 300 Million active users– – Approximately 120 million access dailyApproximately 120 million access daily– – 66% of U.S. Facebook users are out of college66% of U.S. Facebook users are out of college

New ways to use:New ways to use:-Access Facebook on your cell phone! In August 2009, -Access Facebook on your cell phone! In August 2009, Facebook had over 30 million daily mobile users.Facebook had over 30 million daily mobile users.

Page 6: Facebook for Individuals and Businesses

Facebook: Personal, Facebook: Personal, Professional….and Private!Professional….and Private!

Unless you specify otherwise, much of Unless you specify otherwise, much of the material you include on your the material you include on your Facebook page is publically visible.Facebook page is publically visible.Think before you post pictures or Think before you post pictures or other content.other content.Use privacy settings to your advantage.Use privacy settings to your advantage.

See this link for info on privacy settings:See this link for info on privacy settings: http://www.allfacebook.com/2009/02/facebook-privacy/

Page 7: Facebook for Individuals and Businesses

*Demo**Demo*

Page 8: Facebook for Individuals and Businesses

Facebook for Businesses and Facebook for Businesses and OrganizationsOrganizations Businesses and organizations can use FB Businesses and organizations can use FB

for internal communication, as well as for internal communication, as well as external promotion.external promotion.

Instead of creating a personal profile, Instead of creating a personal profile, there are two choices:there are two choices:– A PageA Page– A GroupA Group

Page 9: Facebook for Individuals and Businesses

Facebook: Pages vs. GroupsFacebook: Pages vs. Groups

What makes them different?What makes them different?

Pages can only be created to represent a real public figure, artist, Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official brand or organization, and may only be created by an official representative of that entity. representative of that entity.

Groups can be created by any user and about any topic, as a space Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or for users to share their opinions and interest in that subject, or support a common cause. support a common cause.

Page 10: Facebook for Individuals and Businesses

PAGESPAGES

• Updates go directly to a user’s home page.Updates go directly to a user’s home page.• Are widely accessible – Pages can be seen and found on the wider Are widely accessible – Pages can be seen and found on the wider

Internet to people who aren’t members of Facebook. But even so, Internet to people who aren’t members of Facebook. But even so, you you have to be a member of Facebookhave to be a member of Facebook to interact with the group. to interact with the group.

• Tracking – Facebook has provided a tool for page administrators that Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting. lets them know how many visitors that they’re getting.

• Actions are documented – If a fan of your page takes action on it, such Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be as writing on your wall or posting a video, their actions will be documented on the walls of their personal pages. Their friends will see documented on the walls of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more the news feeds and if curious, check out your page – giving you more exposure. exposure.

• Supporters are called “Supporters are called “FansFans” – you can have unlimited fans.” – you can have unlimited fans.

Page 11: Facebook for Individuals and Businesses

GROUPSGROUPS

• Similar to a fan page; more informal (anyone can start a FB group Similar to a fan page; more informal (anyone can start a FB group about any topic)about any topic)

• Only visible to Facebook membersOnly visible to Facebook members• Includes a discussion forumIncludes a discussion forum• You can message ALL group members - up to 5000 members - and You can message ALL group members - up to 5000 members - and

your message lands right in their inbox, like an email.your message lands right in their inbox, like an email.• There are three different types of Groups for different purposes: There are three different types of Groups for different purposes:

Open (anyone can join), Closed (the group owner/admins have to Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know approve all members), Secret (only the members and invitees know the group even exists). the group even exists).

• MembersMembers can be invited to join the group. can be invited to join the group.

Page 12: Facebook for Individuals and Businesses

*Demo**Demo*

Page 13: Facebook for Individuals and Businesses

*Questions?**Questions?*