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We created this quick and simple PowerPoint to showcase the new features of Facebook Pages for Brands internally and for our clients. It's a straight-to-the-point resource on what you need to do with these new features to get your brand page ready in time for the new design rollout.
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Facebook’s New Brand Pages
New Features
1. The New Hugeass Cover Photo
BEFORE
1. The New Hugeass Cover Photo
NOW…
1. The New Hugeass Cover Photo
Things for brand to think about:• Do you want to change the cover photo
monthly, and to feature campaigns? Or will you keep it static.
• Do you want this to say something about your brand, campaigns, personality, staff?
1. The New Hugeass Cover Photo
Things to note:• Cover photo dimensions are 851 x 315 pixels.
• Profile picture needs to be high-quality image that scales from 180 x 180
pixels to 32 x 32 pixels thumbnail image.
• Cover photos cannot include:– Price or purchase information, such as “40% off” or “Download it at our
website”. – Contact information such as a website address, email, mailing address, or
information that should go in your Page’s “About” section.– References to Facebook features or actions, such as “Like” or “Share” or an
arrow pointing from the cover photo to any of these features.– Calls to action, such as “Get it now” or “Tell your friends”.
• Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
2: Back to the future…and through the entire course of history!
2: Back to the future…and through the entire course of history!
Think about:• Does the page warrant historical
milestones? • How in-depth should this historical timeline
be?• How can we do this creatively?
3. Views and Apps
BEFORE
3. Views and Apps
NOW…
3. Views and Apps
Key concerns:• No more fan-gating i.e. Pre/Post-Like page now redundant• Can have any number of tabs but only 3 tab boxes appear without
expanding the box
Next Steps:• Remove all current fan-gating mechanics and welcome tabs
• New tab images (formerly tab icons) need to be created for all page apps (111 x 74 pixels).
• Page app width can now be adjusted to be “Narrow” (520px) or “Wide” (810px) in the Developer App under “Edit App”. The Developer app can be found at: https://developers.facebook.com/apps
4. Other Key Features
4. Other Key Features
4. Other Key Features
• Posts by others on the Wall can be moderated.
4. Other Key Features
• Direct messages between pages and anyone
