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Slides from the October 4, 2011 TabSite webinar on recent Facebook changes, new TabSite features, and what this all means for improving your marketing on Facebook.
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Webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
With Troy Rumfelt And Mike Gingerich
Facebook & TabSite Changes: Your Guide
Webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
With Troy Rumfelt
And Mike Gingerich
Webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
HASHTAG:
#TabSite
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Agenda:
• Facebook Changes: Key information you need to know
• TabSite Updates & Best Practices:
Like-Gate, PhotoShow, and more
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Friend vs.
Subscriber vs.
Fan?
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
News Feed ‘Ticker’ for your profile & apps
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
- Very Real Time
- Can’t Remove
- Can adjust
- Engagement
Is key to be seen
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
- Credit to Andrea Vahl, Social Media Examiner
Timeline - for Profiles
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Timeline - for Profiles
-Storytelling looms large
-Images in value more!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Timeline - for Profiles
Launch is delayed
Slated for October 6
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Timeline - for Pages?
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
?
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Timeline - for Pages?
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
• Possible Revamp of Info Tab • Larger Photos in feed
• Getting the ‘Like’ is vital • Engaging in ‘being Social’ will be rewarded
Other Page Changes
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
• Discussion Tabs going away • Review Tab going away
Around October 31st tentatively
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
•Page Insights to get MAJOR Facelift!
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
•"People Talking About This" a
raw number - not a %- that adds
up various engagement types a page post generates for a brand.
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
"People Talking About This"
will publicly appear on all brand
pages, just underneath the "Like"
count.
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
A Facebook product manager for
Page Insights said, ‘marketers
and consumers will begin looking
at the "People Talking About This"
the way they do the "Likes" tally.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
New Metric: Friends of Fans
Calculates the number of
Facebook likers/fans x how many
friends they have, excluding
overlap.
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Friends of Fans:
If your brand has 472,000
likers/fans, it may have in the
neighborhood of 145 million
Friends of Fans.
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
We're moving away from the era
of 'likes,'" said Craig Stoe,
Context Optional VP of product.
"We're now measuring what
people discuss on Facebook and
a brand's total reach."
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Facebook has also announced a
Page Insights API, allowing
analytics developers to create
custom solutions for clients.
Other Page Changes:
Other Page Changes:
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
• All FBML Tabs to be removed!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
All FBML Tabs to be removed!
“We are deprecating FBML. On Jan 1, 2012: FBML will
no longer be supported on Platform. June 1,
2012: FBML apps will no longer work. All FBML
endpoints are removed. If you are building a new
application on Facebook.com, please implement your
application using HTML, JavaScript and CSS. “
Facebook Developer Blog
TabSite Changes and New Features
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
More Facebook Social Plugins added
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
TabSite Gold Winner to be Announced Wednesday
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Video and Slides Available
in 12-18 hours
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Question and
Answer time
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Thanks for joining us today!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com