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Slides from my presentation about how we at Miniclip have used the Facebook Platform to increase engagement.
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Myles Noton@mylesnoton
www.miniclip.com
Unique visitors / month65,000,000+
Registered users20,000,000
Flash and Shockwave Games500+
At least 7 employees MIA in on-going Nerf wars…
How we use the Facebook Platform
Because of our size, the site could be impersonal and anonymous at times
The UX Problem
Using the Facebook Platform and feature we call the “Players League”
Our Solution
Er... Who are these guys?
Yay,My Friends!
Technologies we used…
• Facebook Connect• Facebook Javascript SDK• Flash External Interface• Facebook Real-time API• Facebook Graph API
Facebook Connect• Auto Signup with API User Data• Frictionless, Quick & Convenient• Single Click Sign-in
FB.ui components used to allow users to post challenges to friends
FB.ui
Users can invite friends to play on Miniclip from the league
flash.external.ExternalInterface
• Call Javascript from within flash• Directly interface with the Javascript SDK• Trigger API messages and events based on in
game events
Login triggered from Flash
Notification Triggered from flash
• No More Polling• Pre-cached fresh data• Works better with offline access
Real-time API
User
Miniclip
Profile Update
API Call to get data
Before Real-time API
8
After Real-time API
User
Miniclip
Profile Update
Notification of change
Call to get changed data
Implementing the Real-time API
1. Create an endpoint - Web service or script triggered on FB event2. Subscribe to events
- Receive confirmation of subscription from Facebook (once only)
Gotchas
Per 600 seconds600 Requests
Not httpUse https + Token
Invite request bounces to Facebook HomepageRequests 2.0
Only canvas apps are supportedRequests 2.0
Modal boxes appear behind flash contentFB.ui & Flash
Be careful with window modes
Display: ‘popup’
Wmode=“opaque”
Birthday was not being returned from the API
Always sanity check data from the API and plan for failureNever trust the data
http://corporate.miniclip.com/careers
We’re hiring!
@miniclip@mylesnoton
