Social Network Social Network Marketing.Marketing.

Jennifer HillmanIntuitive Consultant, Writer and

Host, Producer of AIR: Abstract Illusion Radio

Co-produced by Kevin Leinbach The Web 3.0 Coach

Social Networking/ Web 2.0Social Networking/ Web 2.0

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Wikipedia

Starting the ConversationReciprocal Relationships

101 Ways to Use Social Media101 Ways to Use Social Media

http://www.slideshare.net/socialmediachallenge/101-ways-to-use-social-media

FredCavazza.net

Social Media MarketingSocial Media Marketing

Social Media Marketing- Getting clients and furthering your brand by leveraging online platforms on which people connect and interact.

Create discussion not one way marketing Engaging w/ people w/ common interest

Social Media and Business Social Media and Business interestsinterests

Lead Generation Brand Building Research and Development Product or Service Launch Customer Retention Partner and Channel Communications Thought Leadership Internal Communications Media Relations Crisis Management

Marketing ComponentsMarketing Components

KnowLikeTrust

Social Network AccessSocial Network Access

Facebook 200+ million membersLinkedIn 35+ million membersTwitter 8+ million members

Free to joinTargeted

Your Own Hub WebsiteYour Own Hub Website

Base site –all point back to it.All info in one place- 1 stop shop

What is FacebookWhat is Facebook

ProfilePages - fansGroups – membersEventsNotes/Status updatesApplicationsFB as hub or website

Ways to Build Your CommunityWays to Build Your Community

Search for friends and business contacts by email

Join groupsSearch new contacts by topics

TwitterTwitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.

Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).

Wikipedia

TwitterTwitter

Direct Messages are private messages sent for one Twitter person to another.

The service is free to use over the Internet, but using SMS may incur phone service provider fees.

LinkedInLinkedIn

LinkedIn strengthens and extends your existing network of trusted contacts. ... Over 40 million professionals use LinkedIn to exchange information, ideas and networking contacts.

The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

Wikipedia

LinkedInLinkedIn

This list of connections can then be used in a number of ways:

~A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.

~It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

~Employers can list jobs and search for potential candidates.

~Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.

~Also available on Linkedin is questions and answers from business experts.

Benefits to Your Business Benefits to Your Business Increased ExposureAttract customers/leads - High SE

rankings◦Blog readers◦Newsletters◦Forum

Establish expertiseCreate communityJVs and Business PartnersAdvertising

Some Do’sSome Do’s

Be Authentic Be PurposefulHave a StrategyBe PatientBe a GiverInvite people to work with you

Some Don’tsSome Don’ts

Neglect site Be Aggressive Spam Overwhelm yourself

Threats on the WebThreats on the Web

Viruses in ApplicationsSpamID theft (or too much personal info)

People to Follow on FBPeople to Follow on FB

Shama Hyder Travis Greenlee Louise Keith Abbott Kendall SummerHawkRobert MiddletonMilana LeshinskyJoe VitaleKevin Nations

AppendixAppendix

Facebook LinkedIn Twitter 150+ Twitter Tools Ping.fmArizona Coaches Meet TCA/AZ group on FBMarketing to the Social Web50 Social Sites That Every Business Needs a Presence

onList of social networking websites – Wikipedia350+ Social Networking Sites 233 Social Networking Sites for Marketing Your Blog

Thank YouThank You

Most of all… enjoy yourself.