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© Qwaya AB 2013
Facebook advertising permissions explained
Sven HambergProduct manager, Qwaya
April 2013
Working with Facebook ads often involves
dealing with Facebook’s permission system
for ad accounts and pages
It can get quite confusing if you are depending
on more than one Facebook user account
This deck takes a stab at explaining the basics
with a somewhat trivial example
Let’s get started!
Meet Joe, Karen and the Company
Karen the CompanyJoe
Karen the CompanyJoe
They all have Facebook user accounts
Joe and Karen have personal accountsPersonal accounts have profile pages and represent real people on Facebook
Karen(personal account)
the CompanyJoe(personal account)
The Company has a business accountBusiness accounts have no profile pages and are not visible on Facebook
Karen(personal account)
the Company(business account)
Joe(personal account)
Joe’s ad account Karen’s ad account
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Joe(personal account)
Every Facebook user account owns an ad accountAccess to the ad account can be shared with other Facebook user accounts
Joe’s ad account Karen’s ad account
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Joe(personal account)
Joe has given Karen access to his ad accountKaren can publish ads and see statistics for Joe’s ad account
Karen has access to
Joe’s ad account
Karen(personal account)
the Company(business account)
Joe(personal account)
The Local store and the Brand are pagesPages can represent anything on Facebook, from brands to athletes and artists
the Brand (page)the Local store (page)
Joe’s ad account Karen’s ad account the Company’s ad account
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
Karen(personal account)
the Company(business account)
Joe(personal account)
A Facebook page has no owner, it only has adminsAdmins can post updates as the page, as well as advertise for it
the Brand (page)the Local store (page)
Joe’s ad account Karen’s ad account the Company’s ad account
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe’s ad account Karen’s ad account
the Brand (page)the Local store (page)
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe(personal account)
All advertising permissions revolve around the Facebook user account
As an admin for a page, the advertiser can run ads for it with any of the ad accounts s/he has access to
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages ‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
Karen(personal account)
the Company(business account)
Joe(personal account)
Joe can advertise for the Local store with Joe’s ad account
the Brand (page)the Local store (page)
Joe’s ad account Karen’s ad account the Company’s ad account
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe’s ad account Karen’s ad account
the Brand (page)the Local store (page)
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe(personal account)
The Company can advertise for the Brand with the Company’s ad account
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages ‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
Joe’s ad account Karen’s ad account
the Brand (page)the Local store (page)
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe(personal account)
Karen can advertise for the Local store and the Brand with Joe’s ad account
and Karen’s ad account
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages ‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
Joe’s ad account Karen’s ad account
the Brand (page)the Local store (page)
Karen(personal account)
the Company(business account)
the Company’s ad account
Joe(personal account)
So for everything to work out, the Facebook user account must have the right permissions
The Company is admin forthe page ‘the Brand’
Karen is admin for the pages ‘the Local store’ and
‘the Brand’
Joe is admin for the page ‘the Local store’
Joe owns Joe’s ad account
Karen owns Karen’s ad account
The Company owns The Company’s ad account
Karen has access to
Joe’s ad account
Hope that helped!If you’re an advertiser handling multiple Facebook user accounts
our Facebook ads tool might be for you
Try for free at Qwaya.com
Icons from Martin Berube, IconCreme