Facebook AdsWhat to Know Before You Get Started

Information You Will Need

•Budget▫Verify whether this includes Beekeeper’s

commission•Target

▫Facebook ads work best with interest-based targeting!

▫Develop a list of keywords related to popular figures, topics, and/or organizations

Information You Will Need

•Dates▫How long is the campaign running for?

•Advertising Copy Current specs: 25 characters for headline, 90

for body All language must be sent to client for

approval first! Include the character limits above your

proposed language to minimize back-and-forth

Information You Will Need

•Creative/Images▫Does the client have images that they want

to use?▫Does Beekeeper need to design/reformat

material?▫Keep in mind that Facebook’s size

specifications change constantly! Search Google for the latest info!

Information You Will Need

•Destination/URL▫External website?▫Facebook page?

•Campaign goals▫Are you trying to drive Facebook page

likes?▫Generate website clicks?▫Get people to sign a petition/send a letter

to Congress?

Information You Will Need•An ad-specific email address

▫To associate with the Facebook account that will be created

▫Do this before contacting Facebook for credit▫IMPORTANT: the new email address cannot be

linked to an existing Facebook account!▫Gmail is easiest for email creation▫Use a relevant/logical name!▫For example: A campaign for Widget Association

could use widget.ads@gmail.com▫Always add email info to Basecamp!

Information You Will Need

•Page Admin access▫Needed if you want ads to appear in user

News Feeds

NOTE:

You cannot link to a Facebook tab through Facebook ads!

Getting Started

•Receiving credit:▫Beekeeper Group is billed for Facebook ads

with credit invoices▫Before setting up an ad campaign, contact

a Facebook Representative to activate your campaign ad account and receive credit.

Getting Started

1. Contact a Facebook representative with your request

▫ i.e. “Hi, I’m John from Beekeeper. We’d like to begin running a Facebook ad campaign for the Widget Association.”

▫ Include the name of the organization, the email address that you created, and the amount of credit you’re requesting.

▫ Ask for more money than you need immediately

Getting Started

2. The representative will send you back activation instructions.

▫ Log into the new Facebook account and create a new password.

3. Fill out the credit application.▫ Email the Facebook rep. to let s/he know

that this has been done

Getting Started

4. The rep will send you a message when the credit application has been processed.

▫ This can take several days▫ Follow-up if you don’t receive a response

after 24 hours

Getting Started

5. When the rep replies and tells you that the app has been processes and credit has been allocated, log into the ad account and click on Billing -> Payment Methods to confirm that the account credit is available.

▫ There should be a blue Facebook logo with the amount you requested under “Credit Limit” or “Credit Limit Available”

TIP!

•You can link the ad account to your personal account and manage ads from there.

•In the ad account sidebar, go to Settings and scroll to the “Ad Account Roles” section. Click the “Add a User” button and enter your name or the email associated with your personal account.

Now you’re ready to get started!

Make sure to take this lesson’s quiz, then move on to the next lesson in this course “Setting Up

You’re Facebook Ad”