Facebook 101

Facebook 101 a brown bag presentation

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission – To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Presenter

Presentation Notes

NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.

Road Map and Introductions

1. Facebook Demographics 2. Top 5 Facebook Tactics 3. Facebook Insights: What’s up with all those numbers!

Facebook Demographics: Age

Source: Pew Research Center

http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Platform.aspx

Facebook Demographics: Gender


http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Platform.aspx

Facebook Demographics: Frequency of Use


http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-2/Over-time.aspx

Nonprofits & Facebook

98% of Nonprofits* are using Facebook

Results based on 3,522 respondents to NTEN’s 2012 Nonprofit Social Network Survey

http://nonprofitsocialnetworksurvey.com/

Nonprofits & Facebook

Source: Nonprofitmarketingguide.com/2012trends

http://nonprofitmarketingguide.com/2012trends

Top Five Facebook Tactics 1. Create a fully functional page

Profile Picture

About Section

Milestones

Cover Photo

Top Five Facebook Tactics

2. Ask questions / Elicit feedback


3. Pictures speak louder than words


4. Be Responsive • Customer

Service matters • People love

recognition

Top Five Facebook Tactics 5. Don't be afraid to re-share interesting content

Content Creator

Where Seattle Tilth Saw it

Stats on Seattle Tilth’s specific post

Questions?

Facebook Insights: Edgerank

via The Nonprofit Facebook Guy

http://www.nonprofitfacebookguy.com/

Facebook Insights: Overview

People who have clicked the like button on your page

Total number of all the friends that all your fans have

Number of people who have interacted with your page during the previous 7 days

Number of people who saw seen ANY content associated with your Page over the previous 7 days

Facebook Insights: Page Posts

Number of people who talked about your post divided by the number of people who saw it

Number of people who clicked on some part of your post

Thank You

Abby Nafziger AmeriCorps VISTA

[email protected] | @abbynaf

NPower Northwest Website: www.npowernw.org

Facebook: www.facebook.com/npowernw Twitter: @npowernw

mailto:[email protected]

http://www.npowernw.org/

http://www.facebook.com/npowernw