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An introduction to Facebook's new(ish) features.
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The next generation...
Today
• OpenGraph•
Timeline•
Mobile
Bob Eliott Dudeface
This is me on Facebook.
Bob Eliott Dudeface Clare Connerton
Facebook is about mapping relationships.
Bob Eliott Dudeface
Lucio Rufo
Nico Hall Clare Connerton
Sara King
Mapping all the relationships in our lives.
Wife
Aunt
Colleague
Bob Eliott Dudeface
Lucio Rufo
Nico Hall Clare Connerton
Sara King
Friend
And explaining the relationships between people.
Bob Eliott Dudeface
Lucio Rufo
Nico Hall Clare Connerton
Sara King Mi Goreng
Stars of the Lid
But what about the relationships I have with things.
Bob Eliott Dudeface
Lucio Rufo
Nico Hall Clare Connerton
Sara King Mi Goreng
Stars of the Lid
Like
Like
Previously we could only “Like” things that weren’t people.
Bob Eliott Dudeface
Mi Goreng
Like
But that doesn’t really reflect all of my relationship with a thing.
Bob Eliott Dudeface
Mi Goreng
Like
Eat
Buy
Photograph
Cook
There are many ways I can relate to a thing.
Subject Action Object
Bob Eliott Dudeface Mi GorengPhotographs
Facebook actions were introduced to allow me to reflect the interactions I have with things in a meaningful way.
Snapdish
Subject Action Object
Bob Eliott Dudeface Mi GorengPhotographs
Actions allow developers to define peoples interactions with things (‘Objects’), and to express them on Facebook.
Subject Action Object
Bob Eliott Dudeface Listens to Stars of the Lid
There are built in actions, but it’s also possible to create custom actions to suit your needs.
Subject Action Object
Bob Eliott Dudeface Listens to Stars of the LidSongsAlbumsPlaylists
It’s also possible to describe the thing in more detail, by creating attributes.
Subject Application Object
Bob Eliott Dudeface Listens to
Spotify
Stars of the LidSongsAlbumsPlaylists
OpenGraph
Users
Credits
Apps
Pages
Events
Photos / Albums
Status
Groups
Notes
Places
OpenGraph allows us to apply actions to, and create actions from these standard Facebook elements.
When using OpenGraph
What do people do with the products?Do people have a relationship with the product?
Accessing OpenGraph
Information that appears on a users timeline may be accessed programmatically
Other information that is stored in application specific databases can’t be accessed, unless the application provider has created an API
Timeline
Timeline
A view of your life, rather than a view of your relation with the viewer.
Timeline
When considering content to put on users timeline:•
Will it be something they will be proud of?•
Will it be interesting to their friends?
Timeline posts
Timeline posts can include •
Actions•
Aggregations
Mobile
• 350 million users per month•
Twice as many as desktop•
Mobile audience is twice as engaged
Summary
• Facebook is trying to extend is platform to represent the relationships that people have with brands and objects, not just people•
Timeline presents new opportunities for promoting brands and engaging with users•
Mobile is vital to any new Facebook experience
THANKS
