Ezlocal Breakdown

Online Search Today

• Online Search Today

34% of consumers shop online before they ever get to the store.

WHAT ARE THE TRENDS?

More than 55% of an estimated 15 million local businesses in the US do not have a website.

Over 64% of people who are looking for information, use search engines.


82% of local searches contacted a local business 60% making a purchase.

WHAT ARE THE TRENDS?

Some 93% of local search conversions take place offline.

By 2011, small companies are expected to spend $26 billion on Internet classifieds.

US online shoppers will double to 132 million in the next five years.


The Shift from Yellow Pages to Online Search

An average full-page Yellow Page ad costs $2,000/month


The Shift from Yellow Pages to Online Search

Manhattan, New York

1-in: $2,500

FP: $92,000

Manhattan, Kansas

1-in: $252FP: $11,200


1) Ease of Use

3 Secrets Why Search Engines Beat Yellow Pages in Local Advertising

2) Differentiation

3) Broad Exposure


Online Advertising is also:

Flexible and Dynamic

• No Distribution Costs

• No Mailing

• No Printing

More Affordable

EZlocal.com

WHAT’S SPECIAL ABOUT

• EZlocal.com

Localized Homepage

Local Feeds

• Jobs

• News

• Events

• Weather

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PERKS

• EZlocal.com

Featured Listing

• 66% believe that a larger display ad indicates a more established business

• 81% of online browsers start at the beginning of the search results when they don’t have a business name in mind.

Enhanced Business Profile Options

• Detailed Business Description with Products and Services

• Store Hours

• Link to Business Email

• Company Logo

• Up to 10 Store Photos

• EZlocal.com

PERKS

1) Promote Your Business on the Web in Minutes

• Printable coupons

• Detailed business information

• Add photos to personalize it

• EZlocal.com

2) Track What's Being Said About Your Business

• Manage, monitor, and control your business’ online reputation including contact information and reviews written about your company• Social environments which allow customers and business owners to interact

• EZlocal.com

3) Be More Visible in Search Engine Results

Every element added to the EZlocal business listing increases placement and visibility in search engine rankings

• EZlocal.com

4) Search Engine Submission

Content is Disseminated to THOUSANDS of Websites and Local Applications

• EZlocal.com

Example Search Results

Las Vegas Wedding Photography by Loviey

A Floral Boutique

Authority Heating & Air Conditioning

DFW Frame & Alignment

1) Ease of Use

2) Differentiation

3) Broad Exposure

Online Search Today

EZlocal.com1) Localized Homepage and Local Feeds

2) Featured Listing

3) Enhanced Business Profile Options

4) Promote Your Business Online

5) See and Respond to What’s Being Said

6) Search Engine Submission and Visibility

An Overview of EZlocal

Technology

Ezlocal Breakdown