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OTT is code name for many use cases, some obvious like saving money on international calls, other more sophisticated. Yet all share the same core paradigm for answering business needs of community & communication, aggressive time to market, segmentation and strong emphasis on consumers user experience. In this presentation from Genband June 2014 customers event in Orlando I have presented five OTT use cases which we are in different stages of deployment. These use cases are designed to extend the value of the brands via communication OTT on the cloud. For video of the presentation see : https://event.webcasts.com/viewer/event.jsp?ei=1037064
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EXTENDING VALUE: OTT USE CASES
Market SnapshotCarriers Go OTT & Multi-DeviceOTT Traffic Keeps Growing
Market SnapshotEnterprise Communication Evolves
Network-agnostic, “OTT” attitude Simplify roaming and reduce costs BYOD & consumer-grade UX Communication solutions for employees Embed communication into web & mobile
“Those not embarking on carrier OTT plays may find themselves challenged by the new communications industry paradigm” - Juniper Research – Future Voice Strategies, Jan 2014
OEMs pushing the market
OS X Yosemite will let you answer calls to your iPhone from your Mac
June 4th
A Real Time Communication service on the Cloud delivering white-label Over-The-Top (OTT) Voice, Messaging & Videobetween IP/IP and PSTN via Mobile, Web apps & APIs
fring is..
Core Offering
Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX
Roamers
Challenges & Opportunities
The ‘WHIFM’
• 3M TTM, targeting ‘VACANCE’, extending B&YOU packages
• On the cloud, implementing telco business rules
• Lead by Marketing & Product It’s my mobile number…
Using my native address book… Over any WiFi/3G, worldwide… As if I was in Paris… Part of my €19.99/m plan!
Residential
Home Phone TV
• Smartphones, tablets, PCs and TV boxes• Enhanced communication: video, messaging, group calls• Create a family communication experience
Smart Phones, PCs & Tablets
Residential or Mobile line- Multiple Devices
Taking Belgacom to the Cloud & Any Device, Anywhere
• Via fring cloud to smartphones, tablets & PCs
• Synchronized address book, also on TV
• Incoming calls will ring on selected devices
• Federation to Facebook, Twitter users
• Customized business logic
Family Community on Residential landline
Upgrading a residential landlines into a ‘Family Community’
One Residential
line
Sheila
Liz
PaulRoy
RobinHome Phone B
Smartphone
Home PC
Home Phone A
One line – multi extensions Any Device Swiping calls Group Messaging & Conf calls
Audio/Video
Tablet
Expatriate
Students, immigrants & frequent travelers need to communicate back home
Strong sense of familiarity with ‘Home’ brands
Creating communication packages locally & abroad
Driving calls revenues while paving the way for next gen value-added services
Expatriate
Introducing ‘airtel talk’
P2P, Voice MSG, Video
Value Add Service
Competitive Rates
Call back Service
Enterprise
Crowdsourcing: the community answer your questions
Real Time Concierge on Mobile
Universities & Colleges
Community & Communications
RealityDorm telephony revenues…goneStudents use cell phones, laptops
OpportunityCommunity & Communication for Students, Faculty, Parents & Alumni
University owns the branded networked relationshipsInnovate revenue generating apps ‘Pay As You Grow’
TRADITIONAL - REBORN - INNOVATIVE
SEGMENTED - TIMELY – CONSUMER UX