Exset company overview3

Exset

A broadcast technology and solutions company

Exset background

Changing the Monetization of Pay TV

• Exset founded in 2011 on the strength of key customers in Russia

• Set up by team of experts from the Broadcast industry

• Customers in Europe and Asia – DVB-C, DVB-S, DVB-T

• Over 12 million homes with Exset TV technology

• Offices in Europe and Asia

• Over 3000 employees worldwide

• Delivering new monetization models to Pay TV operators

Private and Confidential

Defining Exset

Purpose

• Exset was set up to address the needs of digital TV operators in emerging markets where traditional suppliers of technology are not able to address due to the different business, technological and demographic differences that these markets present, Exset delivers new business models, new revenue generating technology as it has the experience and understanding of working with these new markets

Values

• Exset understands that emerging markets require a new way of launching Digital TV service and has based its success on understanding the need of flexible solutions. These range from

• Tiered solutions based around CAS and Middleware

• New revenue generating interactive advertising apps

• Quality gaming and apps models

• Government service apps

• Investment partnerships leasing models

All of which contribute to increase the operators ARPU and reducing churn

DIGITAL MONETIZATION SYSTEM

Digital Monetization System

DMS - A new way of increasing operator revenue using Exset products, service, partnership and investment

DMS allows operators to increase revenue through:

• New revenue streams from interactive public services

• Interactive Advertising revenue

• Offering more that the traditional Pay TV model

• Simple to manage update and monetize publishing tools

• Securing Pay TV contents

DMS helps make Pay TV more accessible to more communities and so increasing revenue


DMS Ecosystem


CAS

Middleware

VAS

SMS

Billing

Gaming

STB• DMS Product Ecosystem ensures complete technical installation of operators services is optimised to increase revenue and improve customer service using the latest technology

• Complete DMS systems installed in Russia, Cambodia

• Soon to be Pakistan and India

• Exset delivers quality and service

DMS Advisories

Exset DMS

Multi Screen

Investment Advisories

CAS and MW

Technical advisories

VAS

Content Advisories

• Exset will bring in different levels of management expertise according to the operators needs

• VAS partnerships

• Investment advisories from GS

• Multiscreen strategies

• Content management

Working with Partners

• Exset works with key partners around the world in order to deliver the key Ecosystem for your DMS Solution


Exset

SMS

Billing

STBHE

Capacity

Adverting Aps

• New revenue streams

• Linking ads to programmes

• Publisher allows to lease pages to advertisers

• Link to My Shop and Magazine pages

• All leads to a revenue model that pays for itself in 3 to 5 years


My shop and Magazine

• News was of reaching an un touched audience

• Research shows TV Shopping works


More than 90% of teleshopping companies have their web portals

But upto 30% of buyers access web portals and upto 70% on watch TV commercials


78%

22%Options

Seasonable

Routine

Upto 40-45% of buyers prefer gifts / offers/ discounts should be given in routine period


To introduce television shopping using local (City) cable channel in the universe ofnetwork.

Broadcast quality commercials and centralized call center, customer care, delivery andcollection mechanism to support.

Server based content transportation, interactive high-end portal and back officesupport to affiliate centers.

Building confidence in buyer to buy from known network with money back,replacement and service assurance.

Glossy presentation on local cable channel to build credibility and high impact inviewers.


Builds convenience in buyer - buying innovative but available locally.

Builds confidence in buyer to buy from known network with money back, replacement and service assurance.

High quality presentation on local cable channel builds credibility and high impact.

Using cable channel ensures best penetration, optimum activity and max. reach.

Revenue sharing arrangement with affiliate avoids high risks.

Markup price of products ranging Rs.999 – Rs.3999 isaffordable.

Market Opportunity Analysis

EXSET MANAGEMENT SERVICES

Exset Managed Services

• Brings together the expertise operators need in emerging markets

• Using the experience of launching a DTH platform from 0 to 10 millions in 6 years

• Understanding the complexity of launching a platform

• Introducing new business models and management of these

• Adding new partners to the new business model

• Ensuring a smooth launch, a new revenue model and a rapid market penetration


Managed Services

Service Management

Platform Management

DMS

Android Technology

Related Services

Exset Managed Service

CAS MW Ad AppsService Apps

MagBilling/S

MS

Gaming VoD Social ApsLocal Video

Interactive Video

Ad SalesPublisher

ManagementManagement

Platform Management

Technical Installation

Support and Service

Integration

Content

Service Centre

Local Distribution

Distrib

utio

n

Phase 2

Exset Summary

• We understand the market and have succeeded in it

• We bring more than a product in DMS• Our Managed Service allows us to meet with

you where you are at• In DSI we ensure the services reach the

Diaspora of emerging markets• Over 10 million people benefiting from Exset

expertise
