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internationalspecial projects
EXPO 2015 - MILAN
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internationalspecial projects
EXPO 2015 - MILAN
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About MCI: we bring people together to create meaningful connections
“Within MCI, we believe that live and face-to-face communications are defining moments of exchange and change that influence the audiences’ hearts, minds and behavior, and that leverage human capital and connections is the key to reach every kind of objectives and dreams.”
SEbAStIEN tONdEur, CEO - MCI HEAdquArtErS, WOrLdWIdE
MCI Group is one of the fastest growing companies in its field of competency and already a World leading global event company dedicated to consulting, live communication and event management for brands, corporate clients, international committees, associations and institutions. MCI Group delivers live communication experiences, permanent events (museums…) and major public events, like World Exhibitions, inaugural shows or grand ceremonies (sporting events, World Cups, Olympic Games, celebrations, anniversary celebrations...). We possess trusted and proven industry recognised expertise in delivering projects of any scope from intimate shareholder groups to large congresses. We design engagement solutions tailored to an organisation’s specific need, delivering a creative live experience that enhances the impact of the client’s message.
MCI Group has a network of talented and creative event specialists in 49 offices, across 24 countries. Our knowledgeable locally based experts are part of a global network of skilled event professionals and creative delivery partners. This enables MCI to envision and create unique solutions, matching the clients’ objectives wherever they are in the world. These multicultural hubs manage client projects on a day-to-day basis while, driven by a strategic core team in Europe (Switzerland) our creative services team strive
to always incorporate local flavour from the national cultures, histories and policies, bringing messages and content to the fore and making it relevant and impactful, always keeping the target audience experience in mind.
Every relationship we have within and outside of the organisation, with our colleagues, clients and stakeholders is founded upon strong core values. These Core Values guide and steer our actions and behaviour, bring us together to give meaning to our company’s activities. They help clarify and sustain our efforts in an evolving marketplace environment.
At MCI, we are more about listening and understanding, we show more heart, efficiency, more spirit, energy and motivation, greater results, more innovation, creativity and solidarity.
And, on the top of this, MCI is… Independently owned… Financially Sound and… Continues to grow responsibly through its pioneering approach to Corporate Social Responsibility based on a triple bottom line: People, Planet, Profit, while helping leading events worldwide to manage their impact on society and environment.
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About MCI: Adding value through SUSTAINABILITY
“We believe that our quest for a sustainable future starts with our own organization. Dedicated to establishing sustainable processes and supporting community projects across the group, MCI invested over €173,000 in its own sustainable efforts in 2012.”
GUY BIGWOOd – MCI GROUP SUSTAINABILITY dIRECTOR
At MCI, our purpose is building community; that is helping our clients create and nurture meaningful and long lasting connections with their stakeholders and audiences. By embedding sustainability into our culture, operations and client services, we run a better business and can help organisations perform better to improve efficiency, quality and innovation within a sustainable development reality. Our Sustainability Services bring leading edge expertise and added value to clients to help them to make cost savings, reduce their negative environmental impact and build positive reputation.
MCI has worked with a wide number of clients on designing sustainable events, measuring and mitigating their impact together with using internationally respected sustainable event management systems and reporting frameworks. Clients include the EU Presidency – denmark, UN Global Compact Summit, NYC, UN COP15 Climate Change Conference, Copenhagen, UN Rio+20 Corporate Sustainability Forum, World Business Climate Change Summit, Copenhagen, International Climate Change Conference, Hong Kong and Symantec Vision Event.
For clients, MCI has partnered with leading industry carbon consultancies to develop special tools which integrate directly with our registration system; this is a cutting edge practice in the events industry that provides great accuracy, flexibility and ease for clients interesting in organizing a sustainable event. MCI is committed to observe an ‘engagement’ approach with clients and suppliers to optimise desired results. MCI offers additional support packages for organisations that need to be conscious of their events’ impact on the environment and on society and want to become leaders in their industry through sustainability.
MCI AS StANdArd PrACtICE OFFErS: 1. All events are assessed for safety and sustainability risks using our advanced ESST tool2. MCI staff follows standard operating procedures to improve sustainability in 9 areas of the event3. Clients are provided with options to improve impacts, increase event results and improve the participant experience4. Full measurement and reporting services are offered to clients5. Clients are offered the possibility to certify event management processes with the recently released ISO20121 and using the GRI Event Organizers Sector Supplement.
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Milan 2015: “Feeding the Planet, Energy for Life”
Universal Expositions are key defining moments in today’s modern times. Through these major global events, the world has been introduced to incredible innovations, global trends and next-generation collective challenges.
Expo Milano 2015 will be a worldwide platform for food and sustainability discussions, best practices, networking, cooperation and innovation, that will attract over 20 million people and more than 131 nations (current figure) in a centrally located 420 acre site in Milan, Italy.
As an international company with a local office, links and production facilities in Italy (Rome) as well as a major creative and production structure – MCI Creation, based in its Headquarters of MCI in Geneva (Switzerland), 2 hour drive from Milan, MCI Group is ideally positioned to:
• Create, for participating countries or thematic pavilions, a global platform, from strategy to creation, from production to implementation, from hospitality to media promotion, inventing great stories that convey our client’s messages.
• deliver tailor-made and efficient brand experiences, regardless of the exhibition concept chosen by the clients: complete turnkey pavilions, self-built exhibition spaces or integration of clusters.
• Enhance the gloablity of the visitor experience at the Pavilion through the creation of a dedicated immersive environment that celebrates the emotional connections between brand and audience.
• Provide, before, during and after the event, a press and Public Relations program to enhance and underline the messages, vision and policies of the Pavilions’ exhibitors and affiliated sponsors/partners.
• develop, throughout the project, digital hubs and tools, to manage all audiences, enhance content and create new interactions to build a strong and meaningful digital community around the Pavilions.
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Methodology: a tailor-made association for your event
“To face the challenges of major public events, together with maintaining the same quality of delivery, cost efficiency and innovative added value that has always made our success, we have initiated a dedicated partnership for this International Special Projects, with 4 complementary entities. All have proven and trusted expertise, are client and project oriented and share the same philosophy, values and business model as MCI…”
SOPHIE dELETRAz - MCI GROUP CREATIVE dIRECTOR ANd INTERNATIONAL SPECIAL PROjECTS dIRECTOR
MCI provides live communications to create powerful, enriching experiences. To influence behaviour and affect organisational change, we must truly reach peoples’ hearts and minds. Face-to-face interactions are defining moments of change. Through live communications, we bring a client’s message to life, communicate it effectively and enhance its meaning. MCI’s mission is to help Companies, Governments and Associations bring people together to create connections and success. delivering over 3,000 projects globally per year, our industry experts develop all kinds of meeting and exchange platforms and implement all forms of people networking systems for clients. An infrastructure of 49 offices in 24 countries across Europe, Middle-East, India & Africa, The Americas and Asia-Pacific allows us to provide anywhere access to integrated and tailored solutions based a platform of best practices
and knowledge sharing. Our regional technology centres and global team of live experience management experts allow us to provide our clients with the most appropriate and relevant solutions to suit their organisational needs and connect people virtually, remotely and in real time.
NuSSLI is a leading, international supplier of temporary structures for events, trade fairs and exhibitions since 1941. The company provides customised, integrated solutions from concept to final implementation. These are characterised by brief implementation times and superior quality. Thanks to a vast experience in pavilion construction, NUSSLI can implement architecturally superior pavilion projects. The company works in close collaboration with clients, architects, designers and creative partners, to build impossibly creative and impressive structures on budget, creatively, and safely. NUSSLI creates pavilions using every imaginable type of construction method and frame construction halls, which can be quickly built and dismantled just as quickly.NUSSLI is headquartered in Switzerland. In addition to running international subsidiaries in West European countries and the USA, the company is represented by partners, own sales and project offices around the world. They operate at local and international levels, forming project organisations on the spot and implementing projects worldwide.
dOrIEr is MCI Group’s technical and production competency arm. It’s the fusion of more than 100 specialists under the same roof and of a strong network of international partnerships who understand specific client needs, find out the most appropriate technical solutions and propose impactful audiovisual and event production solutions to bring the cleint’s message to target audiences. Working in close collaboration with creative and operational teams at each step of the project, dORIER brings 35 years of expertise and the added value of the latest technologies together with the most effective and innovative equipment to its global concepts. This contribution is of strategic importance to bring the clients beyond their imagination and breathe life into the projects wherever in the world with the same criteria of quality, efficiency and economic optimization. dORIER is headquartered in Switzerland and has 10 offices in Europe and Asia. Moreover, dORIER owns Perfectus, a technical and production entity in Asia, which enables access to equipment locally, minimising transportation costs and maximising value. Therefore, clients benefit from an excellent leverage and purchasing power thanks to a global network of partners.
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INTERNATIONAL SPECIAL PROjECTS dIVISION: Business Partners
The International Special Projects Division of MCI has selected two key partners in the field of Public Relations and Content Design / Production
SEC rELAzIONI PubbLICHE E IStItuzIONALIINTERNATIONAL SPECIAL PROjECTS MCI GROUP PARTNERFounded in Milan in 1989, SEC is an independent and international communication group. With more than 130 professionals located in different Italian cities - Milan, Rome, Turin, Parma, Naples, Bari, Udine, Treviso and Messina - SEC is present through partnerships and direct investments also in other Countries. Highly rated customer loyalty, enduring investments in human resources and strong reputation: this is SEC identity. Media Relations, Public Affairs and Lobbying (with a strong presence in Brussels for EU activities), ideation of creative Events (concept, format and contents), Marketing Consulting and Services (marketing strategies, direct marketing, partnership and co-marketing) and Online Communication (digital PR, social networking, construction of dedicated applications and web sites) are the main services that SEC can provide to its Clients. In addition, SEC has majority shares in companies specialized in other communication services such as: Graphic and design (Curious design), hospitality and staff services such as hostesses, stewards, promoters and interpreters, entertainers, cleaning/facilities (HIT).
brC IMAgINAtION ArtS INTERNATIONAL SPECIAL PROjECTS MCI GROUP PARTNERFor over three decades, BRC Imagination Arts has been designing and producing unparalleled visitor experiences, world expo pavilions and attractions that engage, inspire and entertain millions of visitors. BRC has created award-winning experiences for clients like Volkswagen, Heineken, disney, China Mobile, and General Motors. BRC’s projects have been honored with more than 300 international awards for creative excellence, including the Council of Europe Museum of the Year 2012, Multiple EVENT Gold Awards, 18 THEA Awards for Outstanding Achievement in immersive entertainment and two Oscar nominations. With offices in California, Eindhoven and Shanghai, BRC is active in all markets around the world, helping our clients create “Experiences That Matter.”
INTERNATIONAL SPECIAL PROjECTS dIVISION: 7 key pillars with specific capacities
MCI NUSSLI DORIER
Global Concept Strategy - Strategic planning
- Audience analysis- Global concept design- CSR & sustainability strategy- Sponsoring strategy- PR & media strategy- Marketing Consulting & Promotion
- Public Affairs & Lobbying- Digital PR & Social networking
Content Design /Production - Content & program development- Graphic design- Communication tools- PR & media tools- Exhibition design- Audiovisual production (videos, jingles, films screenings, ... )- Live demos dvpt- Virtual demos dvpt- Applications & Web Sites
- Museography
Project Management
- Event, exhibition & show
- Executive Production
coordination
- Schedule & plannings
- Management of venue relations
- Budger supervision & cost control
- CSR study / report
- Logistics set up - Logistics staff- Post event analysis report
Hospitality Program - Hospitality and CRM program- Flow strategy- VIP packages / protocol- Sponsors / partners coordination- Special requests- Promotional items- Registration- Transportation- Security on site- Hostesses- Guests catering- Staff accommodation
Architecture & Interior design - Interface / architects- Overall supervision- Construction detailed project
- Mock-up- CAD drawings & 3D- Technical, mecanical and electrical design- Pavilion construction & design
- Interior design
- Decoration / furnitures- Technical & maintenance
- Staging manuels
Production Management - Production of projection, lightning, sound, live broadcast, special effects..- Coordination with show, exhibition & project management- Rehearsals coordination- Show call- Technical set up- Technical staff
Show Production
- Show development
- Show Design
- Choregraphy
- Artistic performances- Music creation & sound design- Light, audiovisual & projection design
- Entertainment, close up & warm up creations
- Artistic casting & management - Costumes
- Art Direction
- Scenography
internationalspecial projects
- Vision Planning
- Interactive Design Software and Hardware- Interactive Media- CG - Ride Design
- Ride Design- Master Planning- Facility Impact Assessment- Facility-to-Show Integration- Exhibit/Show Post Expo Close Out
- Show Water Effects- Show Mechanical Effects- Audio Software- Video Software- Exhibit/Show Technical Operations- Exhibit/Show Technical Training
- Story Development
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Key and Core experts: we understand your strategy and create meaningful connections
The International Special Projects Division of MCI not only intends to provide exhibition infrastructures and physical projects, but also immaterial culture, unique experiences, experimentation, diffusion and transmission of the theme “Feeding the Planet, Energy for Life” to generate knowledge for current and future generations.
SOPHIE dELEtrAz MCI GROUP CREATIVE dIRECTOR ANd INTERNATIONAL SPECIAL PROjECTS dIRECTORSophie deletraz has 25 years of experience in creating and leading dedicated BtoB and BtoC projects for corporate and institutional clients. In addition to creative talents, her focus on quality, excellence, objectives and ROI has always been part of her commitment as a MCI senior executive and stakeholder since 1995. She shares her experience and creative vision with the 1300 multi cultural and passionate people involved in the 23 countries and 48 MCI offices, who daily give life to response-driven, meaningful and energising events. Today Sophie deletraz is managing the Creative Services of MCI and has access to an internal core team of 100 professionals under one roof in the field of creation, content, communication and technical production.
jEAN-MICHEL LOUIS INTERNATIONAL SPECIAL PROjECTS MCI GROUP CONSULTANTAn enthusiastic and dynamic business development executive, with a 20-year track record of success in multi-million Euro prestigious global projects, jean-Michel has worked in highly competitive markets for ECA2, an event brand of the Publicis Group and The Public System Hopscotch. jean-Michel Louis’s aim is to expend the business far beyond the countries boundaries and to raise the flag of excellence and imagine distinctive experiences to audiences across the world. The Football World Cup 1998 ceremonies, the Eiffel Tower 2000 fireworks show, the AcquaMatrix Lisbon World Expo 1998, the Toyota Aichi Expo 2000, the Athens 2004 Paralympic Games ceremonies and the Swiss Expo.02 are prime showcases of his professional expertise. The Shanghai Expo 2010 and Yeosu Expo 2012 were his latest challenges with some major corporate pavilions and shows. He has produced major permanent and semi-permanent multimedia exhibitions and shows (Sentosa Islands, Nanjing City Mall…) with 90 % of his projects were and are run abroad for international clients.
MARTIN jOOSSALES dIRECTOR ExHIBITION - NUSSLI - PAVILION, ExHIBITION ANd EVENT CONStruCtION Martin joos completed his diploma in Construction Engineering at the ETH zurich in 1995. He rounded off his studies with a postgraduate certificate in Industrial Engineering/ Business Management in 1998. Martin started his professional career in tunnel and infrastructure construction before joining Basler & Hofmann in zurich and Singapore, where he was latterly responsible for foreign markets. He has been with Nüssli (Switzerland) Ltd since 2005, at first in the capacity of project manager in the trade fair and pavilion construction sector; he has been Head of Sales/director Sales for the current Exhibitions business unit since 2009. In this role, Martin has been responsible for projects including the construction of the Serpentine Pavilions in 2007 and 2008, various sponsor pavilions at the Olympic Games in Torino, Beijing, Vancouver and London, and pavilions for a range of countries and themes at the World Fairs in zaragoza (2008), Shanghai (2010) and Yeosu (2012).
SEbAStIEN CHAuSSEtdIRECTOR OF ‘‘PROdUCTION dEPARTMENT’’ - dORIER SASebastien Chausset joined MCI Group in 2005 after 12 years of professional experience in the field of the event technology. Passionate about new technologies and design, with a Masters in Business Law, Sebastien Chausset manages a team of technical directors, architects, graphic designers, decorators, lightning engineers, sound and video technicians. He provides his expertise and vision in project management. Sebastien Chausset also works on implementing processes for the production department and allowed dORIER SA to get the ISO 9001. Today, dorier’s production team has an incomparable experience and produce large-scale projects all around the world for international brands, associations and public events.
MICHELE Adt MARKETING SERVICES CONSULTING MANAGER, SEC RELAzIONI PUBBLICHE E IStItuzIONALIMichele Adt is in SEC since july 2009, where he cared marketing consulting projects (marketing strategy, partnership and co-marketing, geo-marketing, direct marketing, events) for leading companies in different sectors as real estate, energy, tourism and publishing. He managed also with big events as Expo 2015 (the event “Expo Incontra Milano”) and three editions (2009-2011) of the International Environment Festival of Milan. From 2001 to 2009 he was marketing and communication director of one of most important italian human resouces group. He developed marketing plans for both B2B and B2C channels and has managed sponsorship in various sports (football, basketball, MotoGP,
rally, volleyball, golf) and culture sponsorship, as well as projects of Corporate Social Responsibility. Since 2004 he is member of the board of Adico (Italian association of sales and marketing managers) and since 2010 he is member of the communication group board of Assolombarda (entrepreneurs association of Milan).
CHrIStIAN LACHELVICE PRESIdENT ANd SENIOR CREATIVE dIRECTORAs one of the themed entertainment industry’s most influential creative leaders, Christian brings incredible imagination, design expertise, business acumen, and strategic thinking to BRC’s clients and projects, including World Expo projects and pavilions. He spent three years providing innovative leadership for a variety of pavilions at Expo 2010 Shanghai, including the China National Pavilion, USA Pavilion and SAIC-GM Pavilion. Christian led the creative team for the Information and Communications Pavilion from tender through production. His BRC team produced a pavilion that was a big hit with audiences, and won a numerous international awards for creative excellence and innovation. Christian contributed to the success of two pavilions in Aichi, japan in 2005 – the USA Pavilion and the spectacular Gas Pavilion, sponsored by the japan Gas Association. He helped develop the overall concept design, theme and unifying story for Floriade 2012 in Venlo, the Netherlands, the largest horticultural fair in the world. His stature as an acknowledged leader in Expo pavilion design was recognized when he was selected as an International judge for Expo 2012 in Yeosu, Korea. Today he leads creative teams working with the top brands and countries around the world, creating experiences that touch the heart, evoke the imagination and make the world a better place.
bArt dOHMENMANAGING dIRECTOR - BRC IMAGINATION ARTS, BVBart dohmen has worked with clients around the world to turn their creative dreams into reality. He brings a wealth of experience and extensive leadership skills to BRC’s European office in Eindhoven, The Netherlands as its Managing director, where he serves our continental European, Middle Eastern and African clients. Bart was a key member of the team developing the concept, theme and story for Floriade 2012 World Horticultural Expo in the Venlo Region of the Netherlands. He is also helping to create an ambitious leisure and tourism master plan for the Braunschweig-Wolfsburg Region of Germany. Bart’s BRC projects include The Heineken Experience, Amsterdam; dolfinarium, The Netherlands; Spaceport Shenyang, China; Freej Themepark, dubai; Gläserne Manufaktur, Volkswagen, dresden, Germany; and Rotterdam zoo, The Netherlands. Prior to joining BRC, Bart worked on several other high profile projects throughout the world including The London Eye, Catastrophe Canyon, disneyland Paris, HollandRama at the Open Lucht Museum, The Netherlands, and the Technology Museum of Thessaloniki, Greece.
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Contact & Brief
Envision & Diagnostic
Phase 1 vision & Concept
Phase 2 Creation
Phase 3 Production
CountryPavilion Director
Country AM
GO NOT GOor
MCI Committee: S. Deletraz / JM. Louis / S. Chausset / M. Joos
Creative Direction: S. Deletraz
GLOBAL PROJECTS STRATEGY
CREATION / PROCESSES / BUDGETS / PLANNINGS
CommunicationDirector
Artistic / StagingDirector
InfrastructuresDirector
TechnicalDirector
Creative Producer Artistic ManagerInfrastructuresDirector
ProductionManager
ProjectDirector
AccountManager
Creative Producer Artistic ManagerInfrastructuresManager
ProductionManager
OperationManager
HospitalityManager
Creative Team Artistic TeamInfrastructuresTeam
ProductionTeam
OperationTeam
HospitalityTeam
JM Louis
THE PROjECT MOdEL
Contact & Brief
Envision & Diagnostic
Phase 1 vision & Concept
Phase 2 Creation
Phase 3 Production
CountryPavilion Director
Country AM
GO NOT GOor
MCI Committee: S. Deletraz / JM. Louis / S. Chausset / M. Joos
Creative Direction: S. Deletraz
GLOBAL PROJECTS STRATEGY
CREATION / PROCESSES / BUDGETS / PLANNINGS
CommunicationDirector
Artistic / StagingDirector
InfrastructuresDirector
TechnicalDirector
Creative Producer Artistic ManagerInfrastructuresDirector
ProductionManager
ProjectDirector
AccountManager
Creative Producer Artistic ManagerInfrastructuresManager
ProductionManager
OperationManager
HospitalityManager
Creative Team Artistic TeamInfrastructuresTeam
ProductionTeam
OperationTeam
HospitalityTeam
JM Louis
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tHE MCI NEtWOrK
COrE tEAM EXPErtS CONtACtS:
Sophie deletrazMCI Group Creative Director and International Special Projects [email protected]
jean-Michel Louis International Special Projects MCI Group [email protected]
Michele AdtMarketing Services Consulting Manager – SEC Relazioni Pubbliche e [email protected]
Christian LachelVice President and Senior Creative [email protected]
bart dohmenManaging Director BRC Imagination Arts BV, [email protected]
Martin joosDirector Exhibition -NUSSLI - Pavilion, Exhibition and Event [email protected]
Sébastien Chausset Director of Production Department - DORIER [email protected]
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MCI ExPERTS ALL OVER THE WORLd
COUNTRIES KEY CONTACTS:
SINGAPORE Helmy OsmanCynthia Khoo
[email protected]@mci-group.com
ARGENTINA Mariano Castex
BELGIUM Lieven Mariën
BRAZIL Juliano Lissoni
CANADA Alexis Kereluk
UNITED STATES Christian Lachel
FRANCE Eric Le Gal
HONG-KONG Alex Yau
IRELAND Ronan Coleman
MOROCCO Karim Skalli
BEIJING Jason Zhang
MIDDLE EAST Alexander John
INDIA Alexander John
SHANGHAI Shirley Zhu
SWITZERLAND Antoine Painot
ITALY Alexandra Ferreira dos Santos
GERMANY Thomas Stecher
THE NETHERLANDS Mariëtte Helmann
UNITED KINGDOM Marcus Naef
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HigHligHts and case studies
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OMEGA PAVILION, OLYMPIC SUMMER GAMES 2008
If a top sportsman or woman broke a record in Beijing, it was the systems of the watch manufacturer Omega that measured this new best time. A responsible special position like this carries an obligation – which is why the company used an incredibly elegant pavilion to showcase itself to the sports world at the Olympic Games and Paralympics.In the process, Omega entrusted NUSSLI with detailed planning, project planning, execution and technical operation. The tight schedule proved to be a particular challenge: from the beginning of April until the start of the games on August 3, NuSSLI set about creating a veritable glass palace with a transparent façade surface of 17,000 square feet. Local procurement added to the project‘s appeal.
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ExPO zARAGOzA 2008, SWISS PAVILION
NUSSLI was awarded the contract for constructing the Swiss presentation at Expo zaragoza 2008 by Präsenz Schweiz. The central feature of the “Under the Lake” concept was a suspended, room-filling sail serving a dual purpose. On the one hand it acted as a curved projection surface for stylised submarine shots and on the other it formed part of a newly developed, adiabatic cooling system, serving as a collecting basin for water sprinkled from above. The prototype construction with heat exchanger and adiabatic cooling as well as the suspended projection surface posed a major challenge for NUSSLI. The entire infrastructure of the pavilion, which had an exhibition area of 321 square meters, was created by six assembly staff in an almost three-month construction period.
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ExPO zARAGOzA 2008, AUSTRIA PAVILION
By order of the Austrian Federal Economic Chamber, NUSSLI was responsible for constructing the “Pura Austria” pavilion concept for the Expo zaragoza 2008. The two-floor timber structure had a total area of 550 square metres. The ground floor offered the visitor an open foyer with a shop wall and a ramp ascending to the top floor. The main feature of the semicircular space was a 50 meter long, 180-degree panoramic projection and a mirror wall which visually extended the semicircle to give a 360-degree panoramic view. The pavilion was in bright colours and had a huge snowball in the centre as an additional eye-catcher. The construction work took three months and was done by twelve assembly staff.
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ExPO zARAGOzA 2008, CIUdAdES dE AGUA PAVILION
The central theme of Expo 2008 was water: the element which the international exhibitors addressed in countless creative approaches and, not least, explored its future. NUSSLI made an impressive contribution to the world expo with a futuristic building project. The circular structure of the open, four-story “Ciudades de Agua” pavilion of 42-meter diameter was one of the major crowd pullers. Up to 50 assembly staff took part in its construction over an eight-month period.
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ExPO 2010 SHANGHAI – GERMAN PAVILION
With its pavilion, Germany personified the existing diversity and contrast of German cities. Under the title ‘‘balancity’’ Germany showed how important balance will be in the city of the future – for instance between tradition and innovation, between conservation and renewal, between work and leisure, or between society and the individual. NUSSLI was entrusted with the construction of the German Pavilion by Koelnmesse International trade fair organizer on commission by the German Federal Ministry of Economics and Technology. The job consisted of building an open structure with an exterior surface of around 6,000 square meters from 1,200 tons of steel, which was capable of receiving around 40,000 visitors per day. 520 poles which reached up to 22 meter into the ground formed the fundament due to the bad ground conditions. The main supporting structure of the pavilion had a weight of 850 tons.
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ExPO 2010 SHANGHAI – SWISS PAVILION
The Swiss pavilion stands to its national roots and consequently successfully discusses the subject of the interaction between city and country. Switzerland unites state-of-the-art innovation with traditional rural living environments and values like hardly any other country. The exterior shell of the pavilion played with these contradictions. A 17-meter-high hanging facade comprising 10,000 interactive cells enveloped the building. The interior presented the Swiss self-image and the future visions of the Alpine nation – the visitors were transported to the greened roof of the pavilion in proper style: with a chair lift. Nussli installed approximately 760 tons of steel, 3,800 square meters of metal netting for the facade, and around 4,000 plastic plant boxes for the vertical greening in Cylinder B. With the exception of the chair lift and the net facade, the material was produced locally.
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ExPO 2010 SHANGHAI – SINGAPORE PAVILION
dORIER ASIA has been in charge to implement all AV and technicals solutions for the Singapore Pavilion:
- Provision of Truss, Audio & Video System.- Provision of on-site A/V service maintenance & daily operation over period of 6 months.- Overseeing installation of A/V system which includes procurement of A/V system to handling equipment transportation from Singapore – Shanghai World Expo site.
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ExPO 2010 SHANGHAI – LIECHTENSTEIN PAVILION
Within the scope of the Expo motto, Liechtenstein illustrated how a small country deals with global challenges like urbanization and environmental destruction. The principality was represented with its own pavilion with the Expo subtopic ‘‘Respect and dialog’’ and illustrated Liechtenstein’s role in the world in a richly faceted manner. NUSSLI was responsible for the pavilion and exhibition construction for the confident little country. The special feature: in addition to the two-story pavilion at the Expo, a copy was located at home in Vaduz, where the people of Liechtenstein could get a glimpse of the World Expo in the form of a video. NUSSLI was also involved as the company in charge of the pavilion construction in Vaduz.
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ExPO 2010 SHANGHAI – CANAdIAN PAVILION
dORIER ASIA has been in charge to implement all AV and technicals solutions for the Canadian Pavilion:
- Interior installation including trusses & effect lightings.- daily operation & A/V service maintenance over period of 6 months
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ExPO 2010 SHANGHAI – USA PAVILION
BRC Imagination Arts was honored to design and produce the content for the USA Pavilion at Expo 2010 Shanghai. The mission was clear – create an emotional, sensory, and universally personal experience that would capture the hearts and imagination of the tens of millions of guests expected for the Expo. In order to achieve this goal, BRC designed and produced a show that “extended the hand of friendship” to all who visited the USA Pavilion. Encouraging visitors to celebrate values shared by both the United States and China – optimism, innovation, and collaboration -- the USA Pavilion experience inspired guests to envision how Chinese and Americans could transform the world for the better.
Featuring video messages from Secretary of State Hillary Rodham Clinton, Kobe Bryant and President Barack Obama, the USA Pavilion was a phenomenal success. during the six-month Expo the USA Pavilion attracted over 7.4 million visitors and garnered a 95% experience approval rating.
dORIER ASIA has been in charge to implement all AV and technicals solutions for the USA Pavilion:
- Scheduled A/V service maintenance over the period of 6 months.- Installation of seamless plasma for sponsor booth.
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ExPO 2010 SHANGHAI – HKUBPA
Project details – Exhibition design & development / Hardware specialist / AV specialist / Software design and developmentFor the Hong Kong Government / Macau Government, MCI has created a LEd Façade interacting with audience, each people counting as one pixel to create the whole LEd picture when they entered the pavilion. MCI developed the LEd, design and program the interaction and were involved in the video content creation. MCI also designed and installed the playback system of the whole pavilion which included a 360 degree circular projection, 14 LEd Panels and a floor LEd display. All the LEds and projectors were synchronized together to create a stunning theater show.On the other side of the pavilion there were 14 Plasmas displays (2.5m) which visitors could interact with to see different “Smart Card” life story in Hong Kong. MCI designed and installed the playback system of the whole pavilion which include a 360 degree circular projection, 14 LEd Panels and a floor LEd display, all the LEds and projectors synchronized together to create a stunning theater show.
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ExPO 2010 SHANGHAI – MACAU UBPA
Project details - Exhibition concept design and development / Hardware specialist / AV specialist / Software design and development / Video Content design and development / 3d Mapping design and installation.Based on the historical building in Macau, MCI designed a story telling experience from the martial art background of the city to the heritage treasure. We had created all the visual content of the pavilion including a millions dollar shooting production which recreating martial art hero of Chinese Novels. MCI also designed a 3d Theater experience which targeted to engage visitors in a different way and the one and only outdoor 3d mapping projection in Pu xi UBPA, transforming the traditional architecture into a modern canvas.
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ExPO 2010 SHANGHAI - THE INFORMATION ANd COMMUNICATIONS PAVILION
World Expos are about progress, and progress begins with optimistic dreams of a better world. That’s why the Information and Communications Pavilion at Expo 2010 Shanghai captured the hearts and imagination of Expo visitors from China and around the world. BRC worked closely with China Mobile and China Telecom to create and produce a story and pavilion experience that reflected the myths, culture, future, and dreams of the Chinese people. The result was a pavilion that gave guests the opportunity to envision a world where nature, people and machines communicate effortlessly in a truly connected world.
With the use of a unique BRC designed and manufactured Mobile device, each of the three million visitors to the Information and Communications Pavilion became part of the incredible, multi-sensory adventure. This award-winning device allowed guests to record their dreams for the future and engage one-on-one with the shows and exhibits. After their visit, guests could retrieve their dreams and experiences by logging onto the pavilion’s website. The ICT Mobile device was a breakthrough application of mass customization in pavilion experience design.
dORIER ASIA has been in charge to implement all AV and technicals solutions for the China Mobile Pavilion:
- Installation of screens weighing over 2 tons including the entire truss structure with a total of 6 tons of overhead rigging.
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WINTER OLYMPICS 2010, VANCOUVER – ONTARIO HOUSE
The visitor pavilion «Ontario House», created to present the Province of Ontario at the xxI Olympic Winter Games, left a lasting impression. Hariri Pontarini Architects, Toronto, designed the 1,400-square-meter large and 10 meter high pavilion built by NUSSLI. The facade, constructed with multi-colored cables, visualized the natural spectacle Niagara Falls. At night, visitors inside the pavilion could change the lighting at the three most significant tourist landmarks of the Province – the CN Tower, Niagara Falls, and the Parliament building – with their energy. This was enabled by innovative computer technology that was built in to the headsets of the visitors, and which influenced the light shows of the three tourist attractions in real time and over a distance of more than 3,000 kilometers. The exhibition area of the pavilion comprised 820 square meters and held up to 450 people. ”There’s No Place Like This was the message broadcast by the Province, and those responsible have succeeded in combining this motto with an excellent range of culinary delights substantiated by entertainment and technology.
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AMWAY CHINA – GENEVA, 2010
MCI has been contracted by Amway China to create a concept to celebrate its 15th anniversary. This multi-level marketing company, invited 1,200 of its distributors to Geneva for an extraordinary evening gala.The scenery of the show included a central stage and four side stages surrounded by 220 metres of video screens. designed like a time-machine by Luc Petit, a succession of exceptional scenes moved across the screens.Thanks to this 360° stage arrangement, the delighted audience was able to find itself at the very heart of the action. dancers, stilt-walkers and circus performers pirouetted in their flamboyant gold costumes while magicians of fire and the most beautiful pyrotechnical effects were on display. The show then reached its apotheosis with suspended drums and an impressive flight of an eagle before a circular screen of water placed at the centre of three rings of time. Softly-falling snow brought a particularly magical touch.
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NEW YORK 2011 – BMW GUGENHEIM LAB
The 3 BMW Guggenheim Labs are a pioneering initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum, and BMW Group. designed as a mobile research facility, the BMW Guggenheim Lab will exhibit future-oriented concepts, ideas, and designs for the challenges facing the city of the future. Each lab will be traveling three major metropolitan areas around the world for two years. NUSSLI was tasked with the production and installation of the first Lab in New York. The architectural design was provided by the japanese design studio BowWow. NUSSLI supplied the engineering development, production, and installation of the Lab in a very tight time frame of just four months. Following the highly successful official opening of the Lab in New York in early August 2011, NUSSLI was then tasked with the removal and reconstruction of the mobile Lab in Berlin and Mumbai. The comprehensive logistics and structural framework conditions are further challenges for NUSSLI as part of this fascinating project.
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bruSSELS 2011 - ELECtrOLuX, tHE CubE rEStAurANt
“The Cube”, an extravagant restaurant pavilion, was the venue for an extraordinary culinary experience concept by Electrolux. The four-and-a-half meters high glass construction visited various cities during the course of a three month period. In addition to product presentations, guests at The Cube were offered a memorable cooking and dining experience. The ambiance was kept intimate with participant numbers of maximum 18 per event. Electrolux started this European event tour featuring an extraordinary restaurant pavilion in March 2011 in Brussels at a dizzying height of 35 meters: on top of the triumphal arch in the Parc du Cinquantenaire. In order to make it all happen, NUSSLI was tasked with the construction of a custom-made steel substructure on top of the arch, which weighed 27 tons.
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MILAN 2012 , ELECtrOLuX - tHE CubE rEStAurANt
After Brussels, Milan was the second stop for the pavilion ‘The Cube’. Electrolux managed to find a very special spot for the pavilion: directly on the Piazza del duomo in the center of the city, on top of a monumental structure. The view from the restaurant pavilion onto the square and the world famous cathedral was spectacular. Top-class chefs ensured that the 18 guests at each sitting enjoyed a culinary experience to rival the breathtaking views. The 140 square meter construction was provided complete with an integrated, fully automated ventilation, heating and air conditioning system. In keeping with the futuristic appearance of the gourmet temple, custom furniture was manufactured, which was partly hidden in the ceiling, and could be raised and lowered at will. The pavilion was planned and constructed on the basis of a highly economical modular system. The Milan-based architect office Parc Associati designed the exclusive pavilion with its custom interior from the idea and concept by Absolute Blue. The installation team consisting of a site manager, a logistics expert, and 12 installers, constructed ‘The Cube’ in just 14 days in Milan.
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ART BASEL, 2012 – SCHAULAGER SATELLITE
during Art basel 2012, the Schaulager Museum in Münchenstein was unavailable due to building works. For this purpose, NUSSLI constructed a pavilion designed by Herzog & de Meuron directly on the Messeplatz, and thus at the gates of the art fair. The entry area was thus formed jointly by two white facades, one on each side of the Messeplatz. 3 by 4 meter LEd screens were mounted on both facades. The construction of the Schaulager Satellite was supported on a number of compact structures in the shape of cottages. In total the two-story Satellite had a floor space of 386 square meters and a building volume of 2,496 cubic meters. Around 100 tons of steel and 30 tones of wood were used in the construction of the pavilion.
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VENLO 2012, WORLd GARdEN ExPO FLORIAdE
The Floriade is the most important garden Expo in the world and is held every ten years in the Netherlands. More than 100 national and international participants present their themed gardens and architecturally-demanding pavilions in Venlo near the German-Netherlands border. NUSSLI planned and implemented the Spanish pavilion for their client Acción Cultural Española in a sustainable manner. The frame was not made of steel, but of wood and considerably improved the CO2 balance of the project. The one-storey pavilion has a surface area of 267.75 square meters and a terrace with an additional 120 square meters. Some of the materials which were used for the frame or the cover were recycled components such as wood from fruit transportation boxes and railway sleepers or natural waste products such as nut shells or tree trunks from wood clearing. An exceptional pavilion in a curved shape was created with a further 70 tons of untreated fir. 18 meter long prefabricated wooden elements were used for the curved shape.
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YEOSU ExHIBITION 2012 – SINGAPORE PAVILION
dORIER ASIA has been in charge to implement all AV and technicals solutions for the Singapore Pavilion:
- Installation of A/V system for the entire pavilion- A/V system running through time code- Provision of A/V service maintenance & daily operation throughout the period of 3 months
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YEOSU ExHIBITION 2012 - SWISS PAVILION
The Swiss pavilion, a project of ‘Präsenz Schweiz’ at the dFA (Swiss Federal department of Foreign Affairs), presents itself as an underground mine shaft. It demonstrates the path of water through mountains, on glaciers, into the glacier, and back to the pure spring with clear waters. «The Source. It’s in your hands.» – Visitors experience the theme of the pavilion in many ways. They are also handed a «sip of Switzerland» on their tour of the installation. It is in fact a mouthful of Korean water, transformed into fresh spring water from the Alps with ingenious Swiss technology. The pavilion with a floor area of 790 square meters was installed inside an existing hall. The project also included the facade construction, which depicts the world-famous jungfrau mountain range. The NUSSLI team took on the construction of the various utilization spaces with the support of local partner companies, and implemented the scenography for the exhibits. Switzerland is represented as an enormous water reservoir drawing on its glaciers. The centerpiece of the presentation is a drill core as the «Source of Knowledge».
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AMWAY CHINA – ENCHANTEd CASTLE, MUNICH 2012
On june 2nd, MCI Genève were given the chance, for the second time, to be masters of work for Amway China’s gala evening in Munich.For this occasion, Luc Petit, Show director, designed a universe worthy of the palace of Versailles. After being welcomed by a group of local dancers, the guests entered the reception room through an enormous inflatable lion’s head of a height of more than 10 meters. Once inside, they had the chance to discover the suspended gardens that were set up above the tables. On the main stage, a baroque mirror measuring tens of meters in length hid the 80 VIPs whose presence was revealed to the audience when the giant mirror was hoisted up. On stage, the audience could appreciate a gigantic castle décor, which served to support the video mapping effects that were present throughout the show.The show, which was heightened by the presence and performance of the world-renown violinist Edwin Marton, ended with a festival of indoor pyrotechnics worthy of the greatest Versailles celebrations. This production is the result of an intimate collaboration between MCI Genève, the producer of this event, and designed this incredible and unique show!
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ExPO AICHI - GAS PAVILION - 2005
World Expo Pavilions are often about dreams – the dreams of guests for a better world, where innovative technology has been harnessed for the greater good of mankind. BRC Imagination Arts enabled the Gas Pavilion at the World Expo 2005 in Aichi, japan to offer a thrilling experience of this better world. Using flames created by natural gas, BRC help to create a memorable show that combined special effects, digital images, original music and live performers. Expo guests judged this presentation to be an Expo “must see,” with overflow crowds for the entire run of the Expo. This show was one of most creative expressions of the theme of the Expo, “Nature’s Wisdom.”
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HOrtICuLturAL EXPO - 2012 - FLOrIAdE
When an event only happens once every 10 years, it must be big. Floriade 2012, the largest horticultural fair in the world, was no exception. BRC Imagination Arts was honored to be selected by Netherlands Horticulture Council to develop the overall concept design, theme and unifying story for Floriade 2012.BRC’s story master plan, inspired by the theme “Nature as Theater,” presented an engaging guest experience that highlighted progressive, entrepreneurial horticulture as a key to improving the quality of life for people around the world. Two million guests enjoyed the six-month event. These guests were able to immerse themselves in engaging “experience zones” that presented horticulture as a “green” engine for sustainable change in the world. The world of flowers, plants, trees, fruit and vegetables was celebrated with music, dance, theater and visual art from around the world. Guest took home memories designed to last a decade – until Floriade 2022.
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ExPO AICHI - USA PAVILION - 2005
How do you brand an entire country? That’s what BRC Imagination Arts was asked to do for the United States at Expo 2005 in Aichi, japan. Visitors from around the globe experienced an inspiring new look at American ingenuity with “The Franklin Spirit”, a multimedia theatrical spectacle and exhibition created and produced by BRC Imagination Arts for the USA Pavilion. The show wowed visitors with layered multiple projection surfaces, in-theater effects and an uplifting story of humankind’s potential to learn from “Nature’s Wisdom”– all presented in an environmentally conscious venue that reflected the Expo’s green design guidelines. This BIE award-winning show was attended by more than 2 million visitors during the six-month run and was rated daily as the best pavilion by visitors of the Expo.
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ExPO SAIC/GM - USA PAVILION - 2010
Awards:One of the Expo 2010 Pavilions with Greatest Impact on the Future by Expo Research Institute and Communications department of East China Normal University Most Popular Enterprise Pavilion at World Expo 2010 Shanghai Received Six “Expo Oscars” at the Expo Oscar Awards Ceremony
The World Expo 2010 Shanghai pavilion attraction for the Shanghai Automotive Industry Corporation (SAIC) and General Motors (GM), aimed to provide fair guest with a bold vision of the year 2030, which vividly demonstrates how cities, cars, and road infrastructure could be reinvented to create a better society and an improve quality of life. The vision is one of total mobility, which eliminates traffic and provides for a clean environment through the elimination of dependence upon oil.
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MCI CONSOrtIuM At WOrLd EXPOS
MCI Consortium has been in charge of the Global Concept Strategy, Content design & Production,Show Production, Project Management, Hospitality Program, Architecture & Interior design and Production Management, for the World Expos Pavilion:
• Expo ‘86 Vancouver, BC – “Spirit Lodge” for the General Motors Pavilion
• Expo ‘86 Vancouver, BC – “Rainbow War” for the Canadian Pacific Pavilion (Academy Award Nominee)
• Expo ‘86 Vancouver, BC – “Our British Columbia” for the Province of British Columbia (The host province of the Expo)
• Expo ‘88 Brisbane, Australia – Australian Host Pavilion (Concept Consultant)
• Expo ‘90 Osaka, Japan – “Flower Planet” for the Mitsui Group
• Expo ‘90 Osaka, Japan – “Roboshow” for the Toshiba Corporation
• Expo ‘92 Seville, Spain – “World Song” for the US Pavilion and General Motors
• Expo ‘92 Seville, Spain – “Mi Pais Vasco” for the Basque National Pavilion
• Expo ‘93 Taejon, South Korea – “Postcards” for the Korean Air Pavilion
• Expo ‘95 Tokyo, Japan – “Da Vinci’s Dream” for Dentsu Group, “City is Smiling” for Dentsu Group
• Expo 2005 Aichi, Japan – “The Franklin Spirit” for the USA Pavilion
• Expo 2005 Aichi, Japan – The Gas Pavilion for the Dentsu Group (Concept Consultant)
• Olympic Summer Games 2008 – Omega pavilion
• Expo 2008 Zaragoza – Swiss Pavilion
• Expo 2008 Zaragoza – Austria Pavilion
• Expo 2008 Zaragoza – Ciudades de Agua Pavilion
• Expo 2010 Shanghai – German Pavilion
• Expo 2010 Shanghai – Swiss Pavilion
• Expo 2010 Shanghai – Singapore Pavilion
• Expo 2010 Shanghai – Liechtenstein Pavilion
• Expo 2010 Shanghai – Canadian Pavilion
• Expo 2010 Shanghai – HKUBPA
• Expo 2010 Shanghai – Macau UBPA
• Expo 2010 Shanghai – China Mobile Pavilion
• Expo 2010 Shanghai – USA Pavilion
• Expo 2010 Shanghai – SAIC GM Pavilion (Concept Consultant)
• Expo 2010 Shanghai – China National Pavilion (Concept Consultant)
• Expo 2010 Shanghai – Information and Communications Pavilion for China Mobile and China Telecom
• Winter Olympics 2010, Vancouver – Ontario House
• Venlo 2012, World Garden Expo Floriade
• Floriade 2012 World Horticultural Expo, Venlo, The Netherlands (Theme and Master Plan Consultant)
• Shanghai Expo Post Site Development (Concept and Master Plan Consultant)
• Expo 2012 Yeosu, Korea (International Judging Committee)
• Yeosu Exhibition 2012 – Singapore Pavilion
• Yeosu Exhibition 2012 – Swiss Pavilion
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To discover how MCI can make ExPO 2105 – Milan “the defining event” of the food industry
Contact: Sophie deletraz, MCI Group Creative direction and International Special Projects director
+41 (0)22 33 99 810
Phone: +41 (0)22 33 99 810
Mci group
75 rue de lyon
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