Embed Size (px)
DESCRIPTION
This presentation is for those who don't really understand social media, but also for those who find themselves explaining social media tho those who just don't get it on a regular basis.
Citation preview
“Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.”
Erik Qualman 2009
Explaining Social Media For Those who just don’t
get it!
@WalkerLucas
Social Media Defined
Content published online by people using highly publishable technologies.
User generated content
Consumer generated media
What it is...and isn’t
It is
“Game Changing”
Transparent
Decentralized and Real Time
More than just blogs
It isn’t
A closed system
Just another media
How is it Different?
Reach
Accessibility
Usability
Recency (lag)
Permanence
What is it used for?
Communication
Collaboration
Multimedia
Reviews & Opinions
Entertainment
The big players
YouTube
Flickr
MySpace?
Google Buzz?
What gets measured Gets done
Determine Your Objectives
Audience Responsiveness
Incorporate feedback quicker & more effectively
Humanize your brand
Increase awareness & provide information
Qualitative
Research yourself
Setting SMART goals
MACE
Outsource
Quantitative
Alexa
Google Analytics
Feedburner
Twendz
Radian 6
@TheCoolestCool@DarrinSearancke
Myth #1
Social media is easy
Myth #2
Its all about the number of followers and
Myth # 3
Social media is broadcasting
Reading List
Mashable
Inside Facebook
UnMarketing
Socialnomics
Yourself
Questions?
