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Page 1L-3 PROPRIETARY
Expertise Location Arun Simha
Solutions Architect, EITS
September 22, 2009
Page 2L-3 PROPRIETARY
Agenda
• What is Expertise Location?What is Expertise Location and why is it compelling?
• EITS Journey in Expertise LocationWhat has EITS done? What are early lessons learned?
• Future of Expertise LocationIf we get Expertise Location right what can we expect for L-3?
Page 3L-3 PROPRIETARY
What is Expertise Location?
• What is Expertise Location?What is Expertise Location and why is it compelling?
• EITS Journey in Expertise LocationWhat has EITS done? What are early lessons learned?
• Future of Expertise LocationIf we get Expertise Location right what can we expect for L-3?
Page 4L-3 PROPRIETARY
STRENGTHS
Experienced PersonnelDeep SkillsTrainingExperts willing to share infoResponsive organizationWilling to take risks
OPPORTUNITIES
Emerging Technologies in IT +Larger IT Projects +
Borderless Projects + Virtual Teams +
Web 2.0 +
WEAKNESSES
X Lack of connectednessX Lack of quality timeX Push-vs.-pull methods
THREATS
Expertise demand growth <Specialties in knowledge <
Rapid Obsolescence < Retaining, attracting talent <
Competition <
The EITS Context
EITS Operates In A Rapidly Changing Services Environment
Page 5L-3 PROPRIETARY
What is Expertise Location?
• Expertise Location identifies expertise quickly to find answers to complex questions in a business context.
• Expertise Location is a Force Multiplier – like having 300 people appear to be 3000– Think of the Verizon Wireless commercial with the army of experts
• Getting answers quickly makes us competitive– With Customers: shows thought and delivery leadership– Better response to business opportunities
• Knowledge Management and Expertise Location promote cultural change
Expertise Experts
Page 6L-3 PROPRIETARY
Expertise Location Is Hard
…like finding a network of needles in a haystack
…and uncoveringhidden, contextual knowledge
Results should be timely, complete and relevant
Stored Data
Known Data
Page 7L-3 PROPRIETARY
How It Works?
Tags emails, blogs, wikis etc
Rank by ratings, time, relevance
Search returns experts info, docs
System ranks qualitatively & quantitatively
Page 8L-3 PROPRIETARY
How It Works
View Relevant Projects
View Relevant Background
View Relevant Community Membership
Auto-Profiling to expose Relevant expertise
Tags emails, blogs, wikis etc
Rank by ratings, time, relevance
Search returns expert info, docs
System can filter entries relevant to Expertise Search
Page 9L-3 PROPRIETARY
EITS Journey in Expertise Location
• What is Expertise Location?What is Expertise Location and why is it compelling?
• EITS Journey in Expertise LocationWhat has EITS done? What are early lessons learned?
• Future of Expertise LocationIf we get Expertise Location right what can we expect for L-3?
Page 10L-3 PROPRIETARY
Industry and EITS Journey
APQC Study
Early Exp Loc & Forums
Thoughtweb
Maj
or A
dvan
ces
Time
Personal Social ContactsLow Business Benefits
Community-driven Social NetworksModerate Business Benefits
Enterprise-driven Cognitive MapsHigh Business Benefits
EITS is leapfrogging intermediate Expertise Location
Page 11L-3 PROPRIETARY
EITS Forums Drive Competencies
Ask Individuals
Ask Relevant Communities
1. EITS Today: BOCK Forum wide Queries
2. Future: Targeted Queries
A Forum acts as an Expertise Exchange
Page 12L-3 PROPRIETARY
EITS Early Lessons Learned
Challenges EITS Lesson LearnedExpertise Location is the “killer app” in Web 2.0
Make it central to larger KM program
Expertise Location requires lots of data gathering and data integration
Plan enough dedicated resources;Map, integrate, consolidate data islands
Expertise Location-What’s In It For Me? Demo tangible benefits for all stakeholders with early initiatives; offer reach back
Product landscape is evolving rapidly, attracting larger players (E.g., Microsoft)
Keep implementation roadmap flexible to exploit new offerings
Employee adoption is slow Communicate, communicate, communicate; attract with compelling
content, incentives and “torch bearers”Expertise sharing challenges traditional reporting hierarchy
Plan policy changes ahead; prepare managers for culture change; keep
reminding of “big picture”
Early Lessons Learned are helping refine our roadmap
Page 13L-3 PROPRIETARY
Future of Expertise Location
• What is Expertise Location?What is Expertise Location and why is it compelling?
• EITS Journey in Expertise LocationWhat has EITS done? What are early lessons learned?
• Future of Expertise LocationIf we get Expertise Location right what can we expect for L-3?
Page 14L-3 PROPRIETARY
S O
W T
Opportunities for L-3
Grow MindshareShare Expertise across Partners
Grow MarketshareShare Expertise across Divisions
Grow ReachbackShare Expertise across BUs, Geos
Page 15L-3 PROPRIETARY
Backup Slides
• EITS Knowledge Management Initiative– KM/BOCK Roadmap
• Further Reading– APQC Study - Using Knowledge: Advances in Expertise Location
and Social Networking, Dec 2008– Hype cycle for Social Software, Gartner Research, Jul 2009– John Seely Brown: Minds on Fire: Open Education, the Long Tail,
Learning 2.0, 2008– Don Tapscott – Wikinomics, 2007– Tom Malone et al – Harnessing Crowds: Mapping the genome of
Collective Intelligence, Feb 2009