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Verizon Family Locator Expert Review
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Goals
Business Goal: To increase subscriptions to and traffic on the Family Locator Service by improving usability User Goal: To easily locate and track family members to ensure their safety
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Typical Users/User Needs
Jennifer – 31 years old
• Stay-at-home Mom
• Three young children
• Madeline – Aged 8
• Mark – Aged 6
• Annie – Aged 4
Interested in:
Daily alerts – The two older children walk to and from school each day. Jennifer would like to receive alerts when they have arrived safely in the morning and are on their way home in the afternoon.
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Typical Users/User Needs (Continued)
Lisa – 45 years old • Working Mother
• Divorced
• 2 Teenagers
• Hillary – aged 17
• Zoe – aged 16
Interested in:
Perimeter alert – Lisa wants to be alerted when Zoe is on her way home from her afterschool job at the mall. She also wants assurance that Hillary – a new driver – isn’t speeding or driving where she shouldn’t.
Methods
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• Evaluate primary user tasks and scenarios • Identify and document usability issues • Describe and prioritize issues
• Based on Scope • Global – impact greater than a single screen • Local – impact limited to a single screen
• Based on Severity • High – Prevents or greatly hinders task completion • Medium – Somewhat hinders task completion • Low – Does not hinder task completion but adds confusion or
frustration, or does not conform to best practices
Positive Feedback
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• A centralized listing of relevant locations is very convenient
• The variety of map views accommodates user preferences
• Adheres in many ways to industry best practices
• The user guide was thorough and easy to use
• The system prevents the user from assigning same avatar to
more than one person
Summary of Findings
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Issues by Priority
Scope Severity # of Issues
Global High 0
Local High 2
Global Medium 2
Local Medium 5
Global Low 4
Local Low 6
Local Usability Issues
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Adding Locations
Issue: No indication of success when adding a new location
Recommendation : Provide user feedback with a dialog box
Scope: Local Severity: High
Local Usability Issues
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Adding Locations (cont’d)
Issue: No easy way to add a new location by entering an address
Recommendation: Give user flexibility for entering address
Scope: Local Severity: Medium
Local Usability Issues
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Adding Locations (cont’d)
Scope: Local Severity: Medium
Issue: The “Add Location” selection pointer is difficult to see
Recommendation: Supplement the “Click to Place” callout with a more visible pointer
Local Usability Issues
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Updates
Issue: The explanation of the difference between the two types of Updates is confusing
Recommendation: Consider new terminology. Use a “wizard” format to guide the user through the selection process.
Scope: Local Severity: Medium
12 Scope: Local Severity: Low
Using the Contacts Feature
Issue :
Contact information is not dynamic
Recommendation:
Enable hyperlinks for the email addresses
Local Usability Issues
Local Usability Issues
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Add Updates
Scope : Local Severity: High
Issue: Data is lost when user navigates away from summary
Recommendation: Notify user of potential data loss and provide an option to save previously entered data
Local Usability Issues
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Add Updates
Issue: No indication of what type of Update is being created
Recommendation: Display the Update type on the title bar of the dialog box or elsewhere
Scope: Local Severity: Low
Local Usability Issues
15 Scope: Local Severity: Low
Prompts When Creating A Contact
Recommendation :
Set up a “grayed-out” example/template of the preferred way for the user to enter new information
Issue : When a user types in a phone number in the following format - “ XXX-XXX-XXXX” the last two numbers are truncated because there is no instruction NOT to include dashes between the numbers.
Local Usability Issues
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Arrival/Departure Updates
Issue: To set up an Arrival/Departure Update, the user must have already set up a Location. There is no way to add a Location from within the Add Update dialog box.
Recommendation: Provide a means to set up a Location from within the Add Update dialog box, or at least alert the user to this prerequisite at the beginning of the process.
Scope: Local Severity: Medium
Local Usability Issues
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Map Integration
Issue: Map interaction and options are not always well integrated.
Recommendation: There may be limitations to how well the Bing map application can be integrated into Family Locator. Nevertheless, users expect seamless integration. Gaps and quirks in integration (as seen in the Clear Map button) can leave users lost or frustrated.
Scope: Local Severity: Medium
Local Usability Issues
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Main Page Tabs
Issue: Tab states in main page of the UI are subtle and do not follow other tab conventions used elsewhere.
Recommendation: Use standard tab selection to improve visibility and to improve consistency.
Scope: Local Severity: Low
Local Usability Issues
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User Avatar
Issue: There is no way for the user to import a custom image.
Recommendation : Add the ability to import custom images as avatars. If this is not feasible, consider adding more contemporary avatars to the selection.
Scope: Local Severity: Low
Local Usability Issues
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Editing Limitations
Issue: Editing an Update or Location item is limited to the item’s Name.
Recommendation : Allow the user to edit the other attributes of the item. If this is not possible, rename the function.
Scope: Local Severity: Medium
Global Usability Issues
21 Scope: Global Severity: Medium
Session Expiration
Issue:
The user session expires after an unstated interval, and when it does, the login screen doesn’t reappear.
Recommendations:
•Notify the user when the session is about to expire.
•When the session expires, program the “OK” button to redisplay the login screen.
Global Usability Issues
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Browser Back Button
Issue: The browser’s Back button selection automatically initiates the phone location process.
Recommendation: Make phone location a process the user must explicitly initiate. Add programming so that when the user clicks the Back button, the current state of the session is preserved.
Scope: Global Severity: Medium
Global Usability Issues
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Design Consistency
Issue: Design is not consistent within the portal itself or with Verizon Wireless web branding.
Recommendation: Establish and follow design guide as closely as possible in all UI windows. Better integrate Verizon Wireless branding (fonts, colors etc.).
Scope: Global Severity: Low
Global Usability Issues
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Design Elements
Issue: Inconsistent use of red coloring on some critical buttons could lead to confusion.
Recommendation: Establish and follow design guide as closely as possible in all UI windows. Avoid the use or red button coloration unless deemed necessary.
Scope: Global Severity: Low
Global Usability Issues
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Dialog Section Titles & Info
Issue: The section titles (red text) and information (gray text) are separated from the data they describe
Recommendation: Right justify text, remove vertical gray lines, use color or shaded background to unify data. Redesign dialogs so that header data and text are in line with areas described.
Scope: Global Severity: Low
Global Usability Issues
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Help: Family Locator
Issue: After selecting Help, the user is directed to an intermediary page devoted to marketing. Another link to the actual help guide is at the bottom of this page.
Recommendation: Increase the visibility of helpful user information. Also increase the amount and depth of existing help data. Leverage Family Locator User Guide material, but put it up front instead of buried under links and after marketing material.
Scope: Global Severity: Medium
Global Usability Issues
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Terminology
•Updates – This is confusing. The term “Updates” is most typically
associated with software updates
•Avatar – This is quasi-technical term. Users are more likely to understand
terms like “picture,” “image,” or “icon”
•History – The History tab in main window reflects only location history and
not message history, for example (this is in a different location). Change to
Location History
•Message Center – This menu is used for frequently asked questions and
user guide. This creates confusions between actual messaging and help
•Chaperone – Mobile application naming is not consistent with the online
portal name “ Family Locator “
Scope: Global Severity: Low
Suggested Issue Prioritization
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Scope Severity
1 Global High
2 Local High
3 Global Medium
4 Local Medium
5 Global Low
6 Local Low
Questions?
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