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National Innovation Council's Experiments with Social media
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Moving with the TimesRedefining GoI’s Communication
Practices
NATIONAL INNOVATION COUNCIL’s Experiments with Social Media
@pitrodasam www.innovationcouncil.gov.in
National Innovation Council
Government of India has declared 2010-2020 as the ‘Decade of Innovation’, with a focus on inclusive growth
To help Implement National Strategy & Prepare Roadmap for the decade 2010-2020 the Prime Minister set up the National Innovation Council (NInC)
NInC would create a cross cutting system to provide policies, recommendations and methodologies to boost innovation performance in the country with a focus on Indian Model of Innovation
Members, National Innovation Councilwww.innovationcouncil.gov.in
NInC
State InC
Sectoral InC
Councils Inclusive
Innovation Fund
Industry Innovation Clusters
National Innovation Scholarships
Tod Fod Jod Centres Innovation Portal Courts of
Tomorrow
Grand Challenges
One MP One Idea
Science Museums
Global Innovation Roundtable
National Knowledge Network
Open Gov Platform
NInC Initiatives
www.innovationcouncil.gov.in
Our Story of Going Social !
May2011
May2011
Dec201
1
http://twtrland.com/profile/pitrodasam
Engagement
Crowdsourcing Ideas and
Talent
Institutionalisation
Image Credit: http://www.captivate.ie
Experiments!
Engagement• Twit Con #DoI• Twit Con #Innovation• Public Lecture on NKN• Hangout #12thplan
Crowdsourcing Ideas and Talent• Hackathon on
#12thplan
Institutionalisation• NInC• Planning
Commission• Prasar Bharti
Experiments!
#DoI1st ever! Twitter Press Conference in
India
Moving with the times
#DoI
Sep 24
2000+ Tweets800 Questions45 minutesAnswered: 50!
Trending in India < 15 mins!
Sam Pitroda on Beautiful People
On the 1st ever Twitter Press Conference in India
Our learnings: How 2 do - Twit Con!
1. Inform: atleast 2 weeks!2. Communicate: via multiple formats, platforms,
partners, media3. A day/ or 2 before: release video(s) on subject; announce
# Choose your # well Video: 2-3 mins; on subject of conference
4. On day: open Twit Con with 12-15 opening Tweets5. Duration: 75-90 mins6. Timing: very crucial; must be accordingly to target
audience; evenings better for global audience; (Days?)7. Tweet: Photos, audio, video; Links to your work, website8. Answer: Focus on subject; club similar qns;
RT Question - .@ answer
9. Analytics: very crucial for review, self-learning10. Still need a process to ‘filter questions’ (?)
#innovation1st ever, Global Twitter Press
Conference
Moving with the times
2nd Twitter Conference | Nov 2, 2011 #Innovation
10 mins to go live!
Tools fail you, while you are live!
Twitter says, you have crossed your limit! Can’t Tweet… while you got 15 more mins
to go!
We are done! Conclusion of the 1st Global Twit Con
Presence on various SM Platforms: Twitter (87,000+), Facebook, YouTube, Flickr, Slideshare, etc.
Regular dissemination of information, news, events, etc. via Twitter, Facebook, Slideshare, Flickr and YouTube.
First ever (India, Global) Twitter Press Conferences
We have now standardized the use of Twitter (for taking questions) during webcasts, press conferences, events, etc.
To summarise, our experience with ‘Engagement’
1st ever and largest public lecture over the National Knowledge Network
4 Lakh+ students
10 locations: 2 way
100+ locations: 1 way
Q&A: via @pitrodasam
#12thplanNational Innovation Council and Planning
Commission
Moving with the times
Jan 07 Jan 08 Jan 11Idea ! Approval Execution
Communicating the 12th Plan to India
Why communicate the 12th Plan?
To create a shared vision for a new India
To create hope, enthusiasm and commitment towards the shared vision
To engage stakeholders to realise our shared vision
The Plan through stories 10-15 video stories Videos of PM, DCH, PC Members 50 Slide Presentation on 12th Plan 25-30 Tweets to link all content
Chapter wise 7-10 Slide Presentation Infographics Tweets
All content on Planning Commission website Launch: 15th March – Google Hangout!
Plan for the Plan
New Formats
New Media
#12thplan
Connecting the Dots
The Plan 4 the Plan: Phases
Overview3 Themes
-----Limited Formats
Priority AreasPriority Initiatives
-----Additional Formats
Targeted Events
All 24 Chapters-----
More Events
4 Weeks – Pre-budget (Feb 21 - 28th)
5-8 Weeks – MarchGoogle Hangout Launch: 15th March
8-12 Weeks – April
Hangout with the Planning Commission!
In-house (NInC, PC, NIC, DD, AIR)
< 10 days; Young team; ‘zero cost’
Social -> traditional 5+ live TV, AIR, Print
Behind-the-scenes: Google Hangout on #12thplan
Watch the Hangout: http://www.youtube.com/watch?v=Y4EnP2JvCMY
Crowdsourcing Ideas and Talent
#12thplan Hackathon‘Hack the plan’
12th Plan Hackathon
1900+ registrations 200+ entries (team) 10 locations Virtual participation 36 hours Almost ‘zero’ cost Prizes won by 82
teams
Participating teams had to develop ‘communication material’ for the 12th Plan in the form of a) infographics b) short-films c) apps at the 36 hour
long Hackathon
1.IIT Delhi2.Delhi University3.IIT Kanpur4.IIT Kharagpur5.IIT Madras6.IISc Bangalore7.IIIT Hyderabad8.University of Jammu9.TISS, Mumbai10.ALIGARH Muslim
University11.Online Participation
NKN connected all locations
Facebook connected all participants
Address by Mr Montek Singh AhluwaliaDeputy Chairman, Planning Commission
1100 – 1115 IST
Address by Mr Sam PitrodaAdviser to PM on Public Information Infrastructure and Innovations
1115 – 1125 IST
Presentation on the Hackathon 1125 – 1135 IST
Address by Head of the Institution 1135 – 1140 IST
Break: Participants start working on their entries
Sector Specific Interactions (Parallel sessions)
1400 – 1700 IST
Macroeconomic Framework 1400-1500
Urban Development; Education & Skill Development; Water & Environment
1500-1600
Agriculture & Rural Development; Health; Energy
1600-1700
Break: Participants work on their entries
Hackathon Glimpses: Day 1
Hackathon Glimpses: Inaugural Session
Watch the inaugural session at http://www.youtube.com/watch?v=pyI38IMusOQ
See here: http://www.slideshare.net/PlanComIndia/12th-plan-hackathon-inaugration06-pril-2013
Hackathon Glimpses: Overview Presentation
Watch here: http://www.youtube.com/playlist?list=PLrUn0gzmIWLEpdrbwiQVE2A-QioB5unZn
Hackathon Glimpses: Sector Specific Presentation
Advisers of Planning Commission conducted sessions on various aspects/sectors of the Plan to brief the Hackathon participants via Google Hangout on Day 1
Visit www.data.gov.in/hackathon
Hackathon Glimpses: Resources
Visit www.data.gov.in/hackathon
Hackathon Glimpses: Toolkit
Visit www.facebook.com/PlanComIndia
Hackathon Glimpses: Interactions via FB
Winners! http
://data.gov.in//hackathon/winners
Media on the Hackathon
BBC’s Coverage of the EventBBC had an exclusive Live Twitter Conference for Mr. Pitroda
and Mr. Ahluwalia on the subject of the hackathon on 5th March, 2013
Many questions were received on the occasion via BBC, Planning Commission and Mr. Pitroda’s twitter
handles as well as their facebook pages.
DD News Coverage DD had an interview with Mr. Pitroda on the 12th plan
Hackathon
@PlancomindiaThe Planning Commission’s twitter handle was abuzz with activity where
participants and personalities both constantly tweeting update on the Event
@pitrodasam
Hackathon from our Participant’s viewThis was the hackathon story presented by one of our participants. For more on his coverage go to http://www.maktion.com/2013/04/12thplan-education-india-infographic.html
2+ Years … Young Team at NInC Planning Commission
Many subject areas; DCH+Members+Sec+… Social Media Cell (Comm. Protocols, Priorities, etc.)
Prasar Bharti Sub-committee set up under Pitroda Committee,
which is looking at how PB can leverage new media – and institutional mechanisms to do the same
Towards Institutionalisation…
Loads of media coverage (traditional via social) Twit Con; #12thplan – Hangout, Hackathon India, Internationally
Views: tens of thousands of views on YouTube, Slideshare
Followers: tens of thousands on T, F (PC)@PlanComIndia – 35 Lakh Toilets casePC’s confidence in its young team (opening up of
mindsets…)
RoI?
Changing Information Formats, Communication Styles and New
Media
Moving with the times
YESTERDAY: A Ministry makes an announcement (Scheme/Program/Policy) - which is 'X' pages long, gets translated into various languages and is then communicated via the Gazzette, letters, a press release and its website
TOMORROW: An announcement from the Ministry should probably come out in the following format:
1. Press Release – for print media and website
2. Infographic: Capturing essence of the communication in a snapshot
3. 3-4 minute Video to go on Youtube
4. 5-7 Tweets - Announcing policy and giving links for details
5. Post on Ministry’s Facebook Page
Institutionalisation: Social Media Team; Communication Protocols; etc.
Way to go!
Connect with us…WEBSITES | PORTALS | REPORTS
Websites
Adviser to PM on PIII: www.iii.gov.in National Innovation Council:
www.innovationcouncil.gov.inNational Knowledge Commission:
www.knowledgecommission.gov.inGlobal Innovation roundtable: www.globalinnovationroundtable.gov.inNational Knowledge Network: http://www.nkn.in/
Portals
National Innovation Portal: www.innovation.gov.inIndia Biodiversity Portal:
www.indiabiodiversity.orgTeachers of India: www.teachersofindia.orgIndia Environment Portal:
www.indiaenvironmentportal.org.inIndia Energy Portal: www.indiaenergyportal.orgIndia Water Portal: www.indiawaterportal.org
twitter.com/pitrodasamfacebook.com/pitrodasamslideshare.net/pmpiiiflickr.com/photos/71175052@N04/youtube.com/iii
Social Media
National Innovation Council’s Report to the
People
Visit www.innovationcouncil.gov.in to download the reports
Thank Youwww.innovationcouncil.gov.in