Evolve13 Adobe CQ Conference - Life Technologies and Cloudwords Customer Story

Customer Story:

Life TechnologiesA journey with Life Technologies to innovate, optimize & reduce inefficiency

Presented By

Michael Meinhardt, Founder of Cloudwords

Blair Hardie, Sr. Product Manager, eBusiness, Life Technologies

RETURN ON INVESTMENT?

• What are you measuring – global

revenue, project cycle times?

• What’s your benchmark and goal?

• How is your translation process

improving?

• Where’s the data?

BENEFITS OF CLOUD COMPUTING

• Anywhere, anytime, on any device

• Near zero implementation cost

• Near zero IT involvement

• Multi-tenant benefits

• Instant provisioning

• Low TCO

THE HUMAN FACTOR

INTEGRATION AND AUTOMATION

• AUTOMATE!

• Expose APIs to create a seamless flow of data

• Connect CMS, Source Control, etc.

• Let customer or 3rd party developers enhance your solution

6 | Life Technologies™ Proprietary and Confidential 04/09/2023

CLOUD INNOVATION CONTINUES

Blair Hardie, Sr Product Manager, eBusiness

Life Technologies is a global biotechnology company providing innovative products and services in the fields of scientific research, genetic analysis and applied sciences.

• Approx. $4 billion revenue• 50,000+ Products• 180 Countries


A NOT ENTIRELY UNEXPECTED JOURNEY TO AN OPTIMIZED LOCALIZATION MODEL

Photo: The Hollywood Archive


WHAT PROBLEMS TO SOLVE?

Strategic Issues− No clear ownership− Lack of strategy and over-arching process− Poor clarity on translation spend and ownership of budget− Questions regarding true value of translation

Technology Issues− Multiple systems in place not designed or optimized for translation process− Lack of content ‘ownership’ where translated content not stored in Life

Technologies’ data repositories− Not meeting the needs of the local teams− Site performance issues


HOW TO SOLVE THE ISSUES?

Strategic Requirements− Clearly define translation strategy− Create framework and cross-functional governance team for ongoing strategy− Define how translations are funded − Publish policies on managing translation− Define a core set of KPIs to measure success

Technology Requirements− Standardize and simplify the content management process and workflow− Enable local content authors with direct control over translated content− Support a multi-translation vendor model− Improve search integration− Leverage our existing translations to drive down cost


ESTABLISH FACTS & BEST PRACTICES

Survey internal and external stakeholders− Customer Insights/Usability studies

A/B Test – obtain data Market research Create Cross functional

leadership group Develop model for funding

translations org-wide Create Translation Feasibility

Analysis− The “what, where, why, when, how”?

Globalization Steeri

ng Committee

Executive

Sponsor Regional Marketi

ng

Global Marketi

ng

eBusiness

LegalHR

Product Mgmt

Regulatory

R&D / Product Design

Content Type

Items (examples) Owner % budget allocation

Technical ManualsProtocolsProduct Information

Product Management

30

Core Marketing

BrochuresWeb Marketing Content

Global Marketing

30

General Marketing

PromotionsBannersLocally created content

Regional Marketing

20

Core Web NavigationLabels/ButtonsError Messaging

eBusiness 20


DEVELOP A GLOBALISATION FRAMEWORK TO IDENTIFY NEEDS

$500k-1M+

$50K$100K

$250K

80K p.a.+

3 FTE+

QC

Premium - Commerce- (More) Product Info- (More) Marketing

Enhanced Basic - Commerce- Product Info- Marketing

Basic - Commerce

Run Rate

Initial set up

Ultimate - Full site

200K p.a.+

4+ FTE+

QC

20K p.a.+

1 FTE+

QC

40K p.a.+

2 FTE+

QC

No translation

Potential models & cost for translation


BUILD A FOUNDATION FOR CONTENT MANAGEMENT & TRANSLATION

Develop global site node structure− Customized the Multi Site Manager

model to fit our needs

Utilize Live Copy/Rollout− Set up Rollouts to minimize

dependency on local authors

Developed Regionalized Components− Simplify the content creation process

for local authors


CQ CONNECTOR + CLOUDWORDS SOLUTION

Custom CQ 5 / Cloudwords connector built on the Cloudwords open API

Translation workflows built natively within CQ and tightly integrated with Cloudwords

Intuitive interface for authors to initiate translation projects for multiple languages and pages

Extension of CQ 5 Translate to support resource bundle translation and future syndication to other systems


CLOUDWORDS MODEL @ LIFE

Constantly measure

project KPIs

Cloudwords

Web(CQ)

TranslationAgencies

(market place)

1

2

3

connector

manual entry

Other LT org functions

Centralized TM


THE FUTURE

• 2013 – 2030: Companies will begin to truly utilize technology that delivers ROI “now”, not in 5 years – love the Cloud philosophy! The world will continue to evolve and companies will continue to bring innovative strategy and technology to market.

Here is a glimpse into the not so distant future: • There will be zero communication barriers, regardless of language.

– My 3 year-old will be connecting with China, speaking English, while they are speaking Chinese.

• Global citizens anywhere in the world will be able to have access to the same literature, books and texts – in any language, from any device, anytime.

MASSIVE OPPORTUNITIES

• Global Collaboration and Communication will solve the world’s biggest challenges:

– Cancer will be solved by a cross collaboration between countries– Dimension/Alzheimer’s will be solved by global research– AIDs/HIV will be solved by improved education and communication– Stem cell research will be improved dramatically by cross regional teams– Hunger and the right to fresh water will be solved by better education

Thank you.Michael Meinhardt | [email protected]

@cloudwordsinc | www.cloudwords.com

Blair Hardie | Sr. Product Manager, [email protected]

mailto:[email protected]

