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Study h ints wearable fitness t rackers do moreharm than goodr e a d w r i t e . c o m
Act iv i ty Trackers Fa i l - - But That 's Not What ’sMost Surpr is ing About New Research PaperFo r b e s
Don't be l ieve the hype: Wearable tech is l i t t le more than a novelty so farT h e Te l e g r a p h
Wearables – Hype or Hope?Wearables have a d i r ty l i t t le secret :50% of users lose interestTe c h Re p u b l i c . c o m
Jawbone may be gett ing out of thewearables bus inesst e c h s i t e . i o
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Innovation in Wearables
• Product History• Where New Product Ideas Come From• Innovation Paths in Other Fields• Consumer Take Up• Future Growth
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1600’sHearing Aid
History of Wearables
1200’sEye Glass 1907
Pigeon Camera
1762Pocket Watch
1910Wrist Watch
1590Pedometer
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1958Pace Maker
History of Wearables (Continued)
1921Hearing Aid
1961Gambling
Shoe
1965Pedometer
1972Digital Watch
1953Digital
Hearing Aid
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1975Pulsar
Calculator Watch
1989Reflection
Technology's Private Eye
1989Nintendo
Power Glove
2004Microsoft
MSN DirectSmartwatch
1979Sony
Walkman
1982Polar
PE2000 HR Monitor
History of Wearables (Continued)
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2008Fitbit Ultra
2013Pebble Watch
2002Bluetooth Headset
2015iWatch
2014Google Glass
2004GoPro
History of Wearables (Continued)
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• Extreme Performers• Military• Astronauts• Extreme Sports & Professional Athletics
Origin of Innovative Products
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Augmented Reality Headsets Most Quantified Humans
Skydiving Helmet Camera Monitoring Athletes
Origin of Innovative Products
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• Extreme Performers• Military• Astronauts• Extreme Sports & Professional Athletics
• The Hackers
Origin of Innovative Products
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Origin of Innovative Products
Hacking Open Source Components
Hacking First Personal Computer
Hacking Virtual Reality
Hacking Flight
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• Extreme Performers• Military• Astronauts• Extreme Sports & Professional Athletics
• The Hackers• Science Fiction
Origin of Innovative Products
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Origin of Innovative Products
TriCorder – Star Trek BabelFish – Hitchhikers Guide to Galaxy
Automatic Shoe LacingBack to the Future Total Recal
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• Extreme Performers• Military• Astronauts• Extreme Sports & Professional Athletics
• The Hackers• Science Fiction• Massive Pain Points
Origin of Innovative Products
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• Extreme Performers• Military• Astronauts• Extreme Sports & Professional Athletics
• The Hackers• Science Fiction• Massive Pain Points• Putting all Together
Origin of Innovative Products
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Origin of Innovative Products
Sci-Fi – AliensUS Army
Mainstream?? Solving Massive Pain Point - Paralyses
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• Technology• Power• Connectivity• Standardised Components• 3D Printing
Requirements for Innovation Adoption
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Requirements for Innovation Adoption
• Technology?• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?
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Requirements for Innovation Adoption
• Technology?• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
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Requirements for Innovation Adoption
Google Glass Wearable DVD Player
Nike FuelBand Jawbone Up Charger
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Requirements for Innovation Adoption
• Technology• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
• Marketability
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Requirements for Innovation Adoption
• Technology• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
• Marketability• Monetizable over Long Term
• Subscription Models• Upgrade Cycles
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Requirements for Innovation Adoption
• Technology• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
• Marketability• Monetizable over Long Term
• Subscription Models• Upgrade Cycles
• Regulation
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Requirements for Innovation Adoption
• Technology• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
• Marketability• Monetizable over Long Term
• Subscription Models?• Regulation• Solves Massive Pain Point
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Requirements for Innovation Adoption
• Technology• Power• Connectivity• Standardised Chipsets• 3D Printing
• Fulfills Consumer Need?• Usable
• Fashion• Fits in with Lifestyle
• Marketability• Monetizable over Long Term
• Subscription Models?• Regulation• Solves Massive Pain Point
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Inciting Incident
• Financial Crash• Hurricane Sandy
• Rolling out through Operators• The Apple Brand
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Inciting Incident
• New Technology• Solving Power Problems• Size
• Becomes Fashionable• Wearable Security FOB
• Massive Security Breach?• Wearable Health
• Huge Number of Lives Saved?
Inciting Incident in Wearables?
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How Product Innovation Happens
• Technology• Power• Connectivity
• Size• Bigger• Smaller
• Cost• Cheaper• More Expensive
• Diversity of Products• Chinese Fab Centers• 3D Printing
• Functionality• More• Less
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Open Hardware Platforms
Heart Rate - xBox Kinect Tracking Augmented Reality - iPhone
How Product Innovation Happens
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Boomerang Ortho
• Dublin Based Startup – from DCU• Home Based Virtual Coach
• Rehab after Orthopedic Surgery• Using Phone’s Accelerometers• Straps onto Leg• Communicates with Online Physiotherapist
Open Hardware Platforms
How Product Innovation Happens
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Connected Wearables
• Connected Services• Health & Fitness Coaching
• Big Data Analytics• IBM Watson• Crowd Sourcing Health• Jawbone Analyzing Sleep Data
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Connected Wearables
“Right now we don’t data-mine healthcare data. If we did we’d probably save 100,000
lives next year.”
Larry Page – Google CEO
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Connected Wearables
• Connected Services• Health & Fitness Coaching
• Big Data Analytics• IBM Watson• Crowd Sourcing Health• Jawbone Analyzing Sleep Data
• Current Problems• Data Privacy• Security• Data Standardization• Regulation
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Innovation in Wearable Use Cases
Behavior Change
• Integrates with• Wearbles• Facebook• Foresquare• Apple Health
• Provides• Insights• Relevant & Timely Tips
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• Behavior Change• Coaching• Monitoring
• Children• Elderly • Epilepsy
Innovation in Wearable Use Cases
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• Behavior Change• Coaching• Monitoring
• Children• Elderly • Epilepsy
• Productivity
Innovation in Wearable Use Cases
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Innovation in Wearable Use Cases
Emotiv - Distraction Tracking Spire – Stress Tracking
Productivity
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• Behavior Change• Coaching• Monitoring
• Children• Elderly • Epilepsy
• Improving Productivity• Wearables for Animals
Innovation in Wearable Use Cases
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Innovation in Wearable Use Cases
Link AKC – Smart Dog Collar Moocall – Calving Monitor
Wearables for Animals
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• Behavior Change• Coaching• Monitoring
• Children• Elderly • Epilepsy
• Improving Productivity• Wearables for Animals• Augmented Reality
Innovation in Wearable Use Cases
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Room for New Innovation?
• Keep Within Limitations for New Innovation• Technology• Fulfills Consumer Need• Usable• Long Term Monetization Model• Marketability• Regulatory• Solves Massive Pain