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Everyone wins: crowdsourcing games and museums Slides at http://www.slideshare.net/miari dge/ Mia Ridge, Open University @mia_out http://openobjects.blogspot.com

Everyone wins: crowdsourcing games and museums

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Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum interpretation and learning with the potential to reach large, traditionally hard-to-reach audiences. Player participation can also be harnessed to create benefits for museums and their audiences through games that help provide improve the quality of collection data, while encouraging a new type of audience engagement.

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Page 1: Everyone wins: crowdsourcing games and museums

Everyone wins: crowdsourcing games and museums

Everyone wins: crowdsourcing games and museums

Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University

@mia_outhttp://openobjects.blogspot.com

Museum Next, Edinburgh, May 26-27, 2011

Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University

@mia_outhttp://openobjects.blogspot.com

Museum Next, Edinburgh, May 26-27, 2011

Page 2: Everyone wins: crowdsourcing games and museums

Getting to epic win

Page 3: Everyone wins: crowdsourcing games and museums

First, some definitions

a magic circle

(but puppies aren't very good at casual games like Solitaire or Angry Birds and they're hopeless at metadata games like Pictionary)

Page 4: Everyone wins: crowdsourcing games and museums

Anxiety

Boredom

Skills0 ∞

flow channel

'flow'

Page 5: Everyone wins: crowdsourcing games and museums

Skills0 ∞

flow channel

'flow'

• clear goal• immediate feedback

on the success of actions

• good match between skills and challenges.

Page 6: Everyone wins: crowdsourcing games and museums

Gamification?Beware pointsification: Beware pointsification:

“taking the thing that is “taking the thing that is least essential to games least essential to games and representing it as and representing it as the core of the the core of the experience”experience”

““a short-term sugar rush a short-term sugar rush of engagement of engagement followed by a crash”followed by a crash”

““emphasizes the shallow, emphasizes the shallow, dumb, non-interesting dumb, non-interesting tasks, and it decreases tasks, and it decreases motivation for motivation for interesting tasks that interesting tasks that might be intrinsically might be intrinsically motivated.”motivated.”

Page 7: Everyone wins: crowdsourcing games and museums

Museum metadata games - 'difficult' objects:technical, near-duplicate, poorly catalogued

or scantily digitised

'toy' model steam engines, Powerhouse Museum

Page 8: Everyone wins: crowdsourcing games and museums

On the way to epic win

Page 9: Everyone wins: crowdsourcing games and museums

Mind the (semantic) gap…

Why does he look sad?

Because the ordinary reader can’t tell why this object is significant

(It’s a model of a giant sun dial built in India in the 1720s; the largest stone observatory in the world)

Page 10: Everyone wins: crowdsourcing games and museums

…we can fix the gap…

Did you know? Pictures of cats with captions added are called 'lolcats'. This is a cute picture of a cat, but as it has no caption, it's not a lolcat.

Find other records tagged with: kitten, keyboard, laptop, bedroom, cute

added content

Page 11: Everyone wins: crowdsourcing games and museums

...but that’s expensive

Page 12: Everyone wins: crowdsourcing games and museums

…so get the public to help

Page 13: Everyone wins: crowdsourcing games and museums

…crowdsourcing works

galaxy zoo zooinverse has 425,000 volunteers #beyond2011 yesterday via web, alastairdunning

Page 14: Everyone wins: crowdsourcing games and museums
Page 15: Everyone wins: crowdsourcing games and museums

…games for crowdsourcing

e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2 million individual tasks, totalling 100,000 minutes, or 1,700 hours, of work'; Games with a purpose, 2008: 50 million verified tags

Page 16: Everyone wins: crowdsourcing games and museums

…games for crowdsourcing

20 million people in the UK play casual games; 250 million people play social games

Page 17: Everyone wins: crowdsourcing games and museums

One Facebook status update asking for players:

180 turns (176 tagging turns, 4 fact turns), 1179

tags and 4 facts about 145 objects from 26 players in c.

6 hours

(avg 10 minutes and over 8 pages per visit)

Page 18: Everyone wins: crowdsourcing games and museums

Games - participation engines for crowdsourcing

• 'magic circle' helps get people playing

• good game mechanics motivate on-going play

Page 19: Everyone wins: crowdsourcing games and museums

Games - participation engines for crowdsourcing

• tailor tasks and rewards to your data needs

• design for specific player skills, motivation, types of fun

• validate procrastination

careful design reduces the risk of disasters or 'accidents'

Page 20: Everyone wins: crowdsourcing games and museums

invoke the magic circle

make participating instant and easy

clear task

Page 21: Everyone wins: crowdsourcing games and museums

Active engagement• Players enjoy the

objects• Close, active viewing• Curiosity and 'just

one more'• Learning• Leaving a trace

Page 22: Everyone wins: crowdsourcing games and museums

Potential game 'atoms' for crowdsourcing

• Tagging• Debunking• Recording a personal

story• Linking • Stating preferences • Categorising• Creative responses

Page 23: Everyone wins: crowdsourcing games and museums

Ok, so far so good, but what about…?

Page 24: Everyone wins: crowdsourcing games and museums

Create an ecosystem of games

• Engage a wider range of players• Simple games help clean and test

data for use in other games• Validate and rate specialist content

from complex tasks• Be creative - e.g. crowdsource the

matching of activities to objects

Page 25: Everyone wins: crowdsourcing games and museums

Problems?

Page 26: Everyone wins: crowdsourcing games and museums

Make a game for each problem

Page 27: Everyone wins: crowdsourcing games and museums

More win?

Page 28: Everyone wins: crowdsourcing games and museums

• Design easy, feel-good tasks to get started

• Help players acquire, test and master new skills

• Fun is personal - iterative playtests with real people

Page 29: Everyone wins: crowdsourcing games and museums

Skills0 ∞

flow channel

Anxiety

Boredom

The possibility of failure makes it interesting

Page 30: Everyone wins: crowdsourcing games and museums

Still not perfect?

Page 31: Everyone wins: crowdsourcing games and museums

Keep experimenting

Page 32: Everyone wins: crowdsourcing games and museums

…and share what you learn FTW

Page 33: Everyone wins: crowdsourcing games and museums

Everyone wins!

Crowdsourcing games are:•fun•engaging•productive

•Players learn new information and skills•Museums can learn from players

Page 34: Everyone wins: crowdsourcing games and museums

Thank you!

Mia Ridge, Open University@mia_outGames: http://museumgam.es Blog: http://openobjects.blogspot.com

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