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EVERYONE KNOWS HOW TO CODE, NOW TRY TO SELL IT: MOBILE TV EXAMPLE
Olga Steidl, SPB Software:
WHAT IS IT ABOUT?
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The challenges for a software developer in the mobile world 1
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2Monetization
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3Storytelling
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1) Building brands2) User engagement3) Service discoverability
PRODUCT
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120 currency-calculatorsfrom zero to 5 USD…and one of these
is yours!
• 150+ TV channels & VOD• Winner ADC2• TV technology for MOs
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Port from other platforms2) Don’t be a calculator #1213) Think bigger!
PRICE
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ANDROID USERS DO NOT PAY!
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1) Make it FREE 2) Make it FREE!!3) Analyze similar apps to find your price4) Sell technology
PLACE
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1) Android Market2) GetJar3) Handango etc.4) Carrier stores
PROMOTION (MONEY)
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1) Building brands2) User engagements3) Services discoverable
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3Storytelling
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developer, developer, developer…
..but not any more, baby!It’s nowadvertiser, advertiser…
Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, CA
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Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, California
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Developers:Building branded productswill be big next year.
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Customized Branded TV
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Customized Branded Interface
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Embedded‘EmotionalAdvertising’
SUMMARY
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Summary market situation:- “me-too programs” will not work anymore in 2011.- Advertising is strongly upcoming.- Branded apps will be big in 2011.- “emotional ads” will challenge media companies and developers.
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