Assessment objective

Mark out of 5 and explanation

Target for improvement in future projects

Demonstrate an understanding of advert conventions

3/5 because we have used quite a few of conventions, for example, facial expressions, pact shots of the products, short narrative and a humorous theme

The improvement in future projects will be to work sooner and use more conventions

Ability to work effectively as part of a production team

5/5 I think that when we got the idea sorted we worked hard and quickly and effectively

Worked as hard much earlier

Effective Planning and meeting deadlines

3/5 due to deadlines being missed because of group confusion, people not being here. But near the end we worked effectively

Meet all the deadlines set

Assessment objective

Mark out of 5 and explanation

Target for improvement in future projects

Camera skills-using a wide variety of appropriate shot types

5/5 Because we filmed the shots that fitted the advert, for example Close up, tracking shot, extreme close up, long shot, panning

Use a worm’s eye view shot and a high angle

Editing to create meaning

4/5 because this has the right editing but could have more

Use more effects such as different transitions etc

Creative use of mise-en-sceneprops/costume/locations

3/4 average clothes but not the approprite one’s for the type of clip

Use correct clothes and more props

Who I worked with for this project:

Ibrahim and Matthew

Who I would like to work with next time and why?

The same people because we worked together before