Evaluation

Producing Print Based Media

Visual Language COMPOSTITION; How have you chosen to set out your designs and why? (Reference layout, image/text ratio, busy/simplistic etc)As we were targeting the older generation we came to a decision that creating something that is simple and sophisticated would appeal to this age group, which was also backed up by the research we gathered in the early stages of production when a survey supported are ideas. So to do this we kept the background white so there would be no confusion and makes in easier to read and understand. As a group we also made a template of what we wanted the recipe card to look like involving the image and text, we were able to create this template as we had a deep understanding of what the recipe card market looks for and the common conventions to look out for such as the use of a large main image so that the audience have a clear understanding of what they are going to make, we then adapted this to adding another 3 close up shots of the food which made it look a little more creative then just the original main image, as well as trying and experimenting with different ways of presenting images which can be seen in some of the practise cards we had produced which was done my using Photoshop which helped us to go give us the right resources we needed in order to get the recipe cards we wanted. The text was simply placed in one simple column and then split into paragraphs making easier to read and understand. As well as the text on the back of the recipe card we looked into the banner across the front of the recipe card which stated the title, and prep, cook times and how many it makes. Which we think makes an interesting alternative to other ways of presenting this information. We then included other versions of the image on the back of the recipe card to help the card appeal more to its target market and also helped to split the text up changing the opacity and levels so some of the images, which we experimented with before hand to get different looks. The vegetarian logo also needed to be included in the recipe card to that it can be referred back to that company which we did so in the bottom left hand side of each of the recipe cards, that then helps to show contiuntinity through the images.

Creating Templates to gather ideas together, and pulling out the areas what were of more importance and had been stated in the brief

Using the website survey monkey to publish are questionnaire and getting enough response to be able to make the appropriate changes to the templates first made.

Visual Language IMAGE CONSTRUCTION; Discuss the contents of your final images and reflect upon decisions made.(Content used- image/text/graphic, use of colour, original or stock images etc)The images to any recipe card is important to any recipe card as it helps the reader make a judgement on making the product, and gives them a visual example of what the food will look like once made. Therefore we firstly looked at sourced images of the recipes we had chosen to gain an understand of what to expect and the type of image style that we will need to recreate, which in some cases worked well for us as we did use most of the images we had taken, however, there were a few images that didn’t go to plan which meant we used sourced images such as for the scones and the cheesecake, which we felt were challenging to fit with the other images that we had taken and work together as a collection but worked round this issue, to make them look as professional and high quality as possible. For most of these images we used the same images over again on both sides of the recipe card but changing aspects of them to make them look a little more creative and interesting for the reader. Such as including a bottom image to some of the recipe cards which had a smaller method to them meaning there was more white space to fill up which we did by adding the image then lowering the opacity to make it look more transparent, other ways we adapted the image was adding a clipping mask which then inserted in image within a shape once we had this clipping mask it made the images look more smooth and professional once we had these clipping mask we then looked to cutting some of the image away by adding thin rectangles and lowering the opacity so that if fits with the other effects we had used and also makes it look like visually appealing. Adapting and cropping the image was another tool we used so get different looks and gives the reader the impression that they are seeing a number of different images instead of the same image just cropped to focus on different aspects of the food. We also worked with the colours picked up in the images to reflect the colour scheme of the overall recipe card which helps to uniform the card.

Using the cropping tool to focus on different aspects of the image in this case the scone. Putting the 3 pictures one after each other helps to make it look more professional like a

polaird

Changing the opacity with the scroll helps to make and small and sutable but effect change on the original image.

Using as clipping mask to put the image into that circular shape and then adding the lines helping to show more creativity and makes it and fits in with the rest of the recipe cards.

Visual Language REPRESENTATIONS; Discuss the semiotics and connotations created from the content you have included. (What meaning or suggestions are created from the images/colours/designs you have used?) when creating these recipe cards we had a direct theme that we went with throughout the whole project which was of afternoon tea and so was been reflect in the choices we have made throughout the production, down to the colours, image set up and the fonts. The target audience we went for was the older generations and so when researching into there lifestyle choices some key elements and connotations were drawn up from this such as the fact that they like traditional and sometimes luxury items, as well as them been very patriotic, which we then used in the layout and presentation of the recipe cards, such as the images that we used set out and presented in a nice way on dollies and fine china pieces, which suggest the theme we have gone for and will appeal to them, as well as involving cake stand and jam pots to the image which support the afternoon tea ideas and the stereotypes of this. The colour scheme that we have chosen upon involved pastel tones and neutral which are seen as quiet relaxed and calming colours which will help to appeal to the older generation and something using bright garish colours might not have the same appeal and are therefore associated more with the younger generation the personalities behind them. The pastel colour schemes could also be associated with the feminine market. The vegetarian logo is another area which has surrounding connotations due to the colour choices such as the strong us of green which can been seen as a colour that is environmentally friendly, and is a colour that is associated with vegetarian and a healthy diet. See the logo -

The use of the jam pots and dollies helps to fit with the overall theme put does suggest some things about the audience and the lifestyle that they lead and being quite upper class.

Some of the recipes that we have chosen are also have a certain portrayal and representation as been very British and patriotic to the idea of afternoon and the types of people that would be involved.

Pastel and neutral colour scheme used throughout are recipe cards

Visual Language

AUDIENCES; Create an audience profile of your chosen demographic (Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies, sexuality [if appropriate] etc)When looking into are chosen target market in more detail the key areas surrounding the is that fact they classed as the ‘older generation’ aged at 50+ and are appropriate for both male and females, so at this age there lifestyle choices will be more relaxed when getting to that age and also might be retired meaning that they have more time on there hands to get involved in different things such as possible groups like, gardening, chess, reading, church or knitting classes that combines there love for different actives and gives them a sense of community which people like to feel when joining these groups. You could also say they have more money to spend on the smaller luxuries in life such as attending different theatre's and opera's. as well as been able to shop in places like marks and spencer's and Waitrose as they like the luxuries that that they can afford. With more time on there hands they have like to go out for lunches and afternoon teas throughout the day which is where we based are theme around and the fact that they enjoying having afternoon teas with family and friends so making these cards will mean that they are able to make there recipes at home which some people may enjoy to do. When it comes down to where they live they might be found within a little village set within the Yorkshire countryside as they like the outdoors and the sense of community within a village. They are also very patriotic as individuals and love everything British and keep track on the events surrounding the royals such as the weddings and jubilee's

Visual Language AUDIENCES; How have you constructed your work to appeal to this audience? Use box below for text or page space to include an annotated copy of an example of your work to help illustrate how you have done this. You can use a combination of the two.after looking into audience profiles we could then move on to making it appeal to the audience and ways in which each aspect can appeal to them. Such as the neutral and pastel colour scheme which have been used throughout each of the recipe cards, as they are more suitable and calming colours which help to reflect them and there lifestyles, by using different colour surrounding the pastel tones helps to appeal to both the male and female market. Which have been used when picking out colour surrounding the photographs of the food, and then have been used in the colour of the tile and used on the striped background to create a banner along the top and bottom of the recipe card. The images that I have used will also appeal to my target market as the images are crisp and clear to pick up the detail on the images. The image also include different props such as cake stands and jam pots which help to go with the whole theme of my recipe cards and fit with other things associated with afternoon teas. The font is also something that will appeal to the older generation and it is made to hand written and it a traditional font which I have used on the title and then a clear version of this for the text of the method and ingredients list.

The language that has been used is in a formal manner and using words that can be related to the food industry. Such as the oven heat and when describing the volume and method of each instruction.

The scrap book effect will also appeal as it helps to make it look a little less formal also making it look more creative to.

The different ways to present the images helps

to keep the cards look interesting and

professional.

The font is made to look hand written which will appeal to are target audience because it is traditional and from research reflects the ideas surrounding ‘afternoon tea’ fonts from both the title and the main text.

The images themselves will also be appealing such as the Victoria sandwiches which use the red as a key colour throughout the image which helps to make them stand out and is very patriotic. They will also find the images appealing because of the use of props like the dollies and jam pots.

The pink stripes appealing to the female market which also works well with colours surrounding the images and pages

Visual Language SOCIAL AND HISTORICAL CONTEXT; What did you use as your design influences and why were they chosen? (What existing media products influenced the final look of your work?)When we begun to research into recipe cards for the older generation, and the audience profile for that age group we were able to gain a understanding of the type of lives that the 50+ lead. Some examples of this is looking at some of the other work done by the vegetarian society so that we have a good idea about the visual aspects that they have used in the past such as the layout of the text and images. Using a main large image on the front of recipe card and then able to split up the text into small chunks of copy for ingredients and the method. Another strong influence was from the idea of afternoon tea that has been round for along time and seen as something very patriotic to this country and done a lot by the older generation and so when it came to the recipe selection using some recipes theme around this idea would help attract are target market.

Here are some examples of posters that we looked at to get some ideas on the visual aspects of the recipe cards. some of these cards, mood board and existing products helps to formulate are own ideas. An example of this could be from these posters which shows the types of colours, and fonts that are used as well as the presentation of the images.

Here are some of the design boards created to but are ideas together

Visual Language

SOCIAL AND HISTORICAL CONTEXT; Do vegetarian products have a specific design aesthetic and how does your project reflect/contrast this? Why?I would say that both vegetarian and those non-vegetarian recipe cards are very similar in style expect for the fact that they have to involve the fact that it is vegan or vegetarian friendly using the V on both the front and back of the recipe card clearly. The colours to a vegetarian recipe card is something to address as there is always seen as a lot of green which represents healthy living, and been environmentally friendly . They also tend to include different tips and alternative ways to change these recipes making it more cost effective and are easier to make in the long run.

The differences between both a non vegetarian and a vegetarian recipe card are very little because when looking at both there recipe cards and the desserts that they are creating they use the similar convention such as the colour schemes fonts and the images

Visual Language FINSHED PRODUCTS; Does your finished product reflect your initial plans? How? If there are

any differences, describe why changes were made. (You can use visual examples of flat plans and finished products to illustrate this)

The plan for are final 8 recipe cards, have run smoothly and what we wanted to create has been made and in some cases have looked better than what we had originally planned.

To start with we looked at different ways of presenting the information in a new and creative way which would still be easy to understand across the readers from theses templates that we had created showing the basic boxes and placing of the text and images, we then developed into the Photoshop templates to look at some of the more visual aspects from the fonts and the image manipulation.

The only things that we have developed is the images to the back of the recipe card changing the shapes to help to show off our skills and make them look more professional trying multiple versions, adding a number of circular pictures, which we then decided against because of there been two many pictures of the food that made the page look a little to busy.

Another aspect we added when finishing off was the stickers to the main image which helped to give it more of a 3d look by adding the shadow and mark it look like a scrap and would be appropriate for are target market.

A final aspect we added was the image used at the bottom of the page and changing the opacity we first added to all of the pages but felt when it overlapped the text made it difficult to read and made that part of the text look more important, and so we decided to only use this idea on the recipe cards that had a smaller method and needed to fill the space us otherwise it could have been seen a little boring.

Visual Language

FINSHED PRODUCTS; Does your finished product match what you were set in the brief? How?Some of the aspects stated in the brief refers to some of the presentational requirements which we made sure we understood before

creating are recipe cards to make sure we stuck to the brief set and didn’t go off course. They did say that they wanted high quality images which we have done my combing and using both are own and stock images we made sure the images were high quality be using a dslr camera to get the best results and made sure the lighting and set up was appropriate.

“We want to see interesting and creative designs for a new series of recipe cards. We need designs on both the front and the back of the card. There should be a clear theme across all the cards so it is apparent that they are a set. You could create a series based on an ingredient or the food of a certain country.”

We have made this the case by including both text and images on either side of the recipe card. We have also given the cards a clear theme of ‘afternoon tea’ which has been used throughout the set of the cards which will be appropriate for the target market. Other points that we have made sure we included;

“Include serving number, preparation time, cooking time and vegan suitability at the start of the recipe.”

“List all ingredients separately on a new line, in the order in which they are used in the method”

“Keep method points as simple as possible, breaking down into shorter sentences if a single method point involves more than one action.”

“Number method points but not ingredients. ”

Visual Language FINSHED PRODUCTS; How did the use of peer feedback help you in your production?

(Reference specific examples and their final outcome in finished product)

While in the production process we received feedback from are tutors and fellow students, regarding the design and look of the recipe cards, some example of this could be the presentation of the images, because as are tutor suggested using a clipping mask would help to ad more interest and show something a little different to what we had originally planned. Which we then experimented with on the back page adding multiple circles then however decided on one image in a circle because we felt that it was to busy and was to over powering on the page. We then also used a clipping mask on the main image on the front of the recipe card, adding suitble curved edges to the page which in the end complemented the scrapbook look we decided upon when I came to adding the sticker to the corners of the picture. Another improvement made to the original plans was the font used for the text on the back of the recipe card as peers felt that it wasn’t easy enough to read, which I when we though about using a serif font that helps the words easier to read and then made the ingredients list into a bolder font, which helps t emphases the more but still fits with the original theme we had gone with complimenting the rest of the page.

Visual Language

FINSHED PRODUCTS; Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities. Use box below for text or page space to include an annotated copy of your work to help illustrate how you have done this. You can use a combination of the two. Reference what you like and dislike about the work with consistent reference to correct terminology of tools/effects used.When looking at the strengths of the product we as a group feel that it portrays the right look and is visually appealing for the older generation which we targeted especially from the positive feedback we gained when showing these cards to examples of are target market commenting on the fonts and colours used which really complement the card and the ideas behind it. Another area I really like about my work is the image manipulation which we worked with and planned out experimenting on Photoshop to get different look which I really feel befitted are product and we have ended up with something exciting and innovative, when on Photoshop we use used tools to cut parts of the image away whether this was in a checker board look, or in stripes cutting away the image, but as a group we liked these ideas but didn’t think that it was appropriate for the end use and took to much of the image away which is when we used the opacity tool to look at different effects that were created as the circular image has a number of stripes running through the image but with the opacity lowered make the image still clear to pick up but add a different effect to it. Then using the opacity tool on the bottom image too which we feel was a good way to fill up some of the space in a more interesting and different way, and so I feel that the images editing was one of are stronger points to are work. However, some of the weaknesses to are recipe cards are the photography that we used as we originally planed to use all are own images but as some of the images of the food we had made weren’t too appealing we used some stock images on the final products too which I feel lets the cards down a little as they don’t flow as much as a group of cards. If we were doing these cards again we could also make the cards look a little more scrapbook look as the main front image has this effect but could have been added to the back of the recipe card to make these cards flow more as a finished set. Another weakness is the quality of some of the images which I feel are a little dark and down give of the right impression of light and bright cards, this could possibly down to the camera quality or issues with lighting we would change if we were to do this project again.

Visual Language FINSHED PRODUCTS; What skills/knowledge have you gained/developed in this project? How could these be applied in future practice?While doing this 10 week project have been able to learn new and develop there original skills, such as • my team work skills which I have improved been able to discuss ideas openly and come to some sort of agreements on the design and look of the recipe card, because while working in a group of three people will have different ideas and points which we all needed to take on board and complete a project with something that we all liked, as well as been able to delegate jobs between us and using peoples best attributes for different jobs such as the photography, copy and the cooking of the recipes we aimed to create.

• I have also been able to improve on my cooking skills as we all worked together when it came to the making of the chosen recipes,

•Been able to take photographs for some of the finished products making sure camera quality, lighting, focus and setup was appropriate for the recipe cards we were making when then in hand allowed me to work on my skills In industry.

•Other skills I have also been able to work on was on my Photoshop skills trying out and experiments with different photographs to get different look and effects, and so been able to use these skills now will benefit me in the future when it comes to other projects involving photo manipulation and using Photoshop. I have also been able use skills I had picked up previously and been able to develop this and make improvement and built up more skills within this area.

Visual Language PRODUCTION PROCESS; Do you believe your work is creative and technically competent? Why?(Reference specific examples (use images if this will help) of where you believe your work is particularly visually or technically impressive)I do feel that the skills and tools involved in the making of the recipe cards were technically demanding and expresses creativity such as the stickers that were added to the front of the recipe card which helped to make it look like a scrapbook, which has also helped to made it look 3D by the shadowing and highlighting, the creative side of the recipe cards can be seen by the fact that some of the images have been cropped to reveal specific detail from the image which helps to add some dimensions to the cards and make I look a bit more interesting instead of just one main image. The technical part of production has come into account when looking into how we have composed the cards such as the construction of the images using clipping masks, cropping, opacity and drop shadowing to make the outcome look more professional which also took some skill to get it to the a good enough level to use. I especially like the top right picture on the back of each recipe card which combined different skills of clipping masks, strips though out the picture and then lowering the opacity which I feel look creative, is something a little different and innovative.

Here is the scrap booking sticker we have added as a final touch to make it look more vintage and a little bit more in formal, throughout each of the different recipe cards we have changed the colours of the stickers to match the colour overall recipe card which helps to make it look more uniform, and so a way to improve on this next time could be to experiment on incorporating this onto the back of the recipe card either around the picture or for overlapped onto the title of the recipe card and or even to make it look like the recipe its self has been stuck in.

Changing the opacity Clipping mask and the stripes

Visual Language PRODUCTION PROCESS; How effectively did you manage your time? (Could you have used time more wisely? Did a particular aspect of the project take longer than expected? Did you complete everything on schedule?)I feel that we used the time we had effectively as we managed to complete the work on time and to a high standard, and so finishing within the set time. Which also helped by the fact that we had more than one group members meaning that we could spread the work out between each other. The fact that we had a schedule meant that we were able to use are time effectively as were able to plan what we were doing on each day of production, which also went ahead of what we first planned meaning we had more time to look into the smaller details based on the recipe cards such as the placement of the text and images and making sure it is as suitable as possible to the audience. The fact that we were kept busy each day continuing with the work and as well as within college time had finished parts of the work at home meant that we also kept to schedule, as we did finish before schedule next time we could think about making something a little more challenging, helping to develop my skills whether this is with the recipes we choose to make or the presentation of the recipe cards and more challenging effects to the pages. We also managed to get all the recipes done within the time scale and the days we had booked off to do so, which was in fact challenging but got these recipe complete on time and to a reasonable standard to present within the recipe cards.

Week 1Mon;

-       Firstly we will look to purchase are ingredients for our 8 recipes from the super market Tesco because it is most convenient for use and uses prices right for our customers to pay. When it comes to buying the different ingredients we will split the cost evenly between each group member as when budgeting his the costs of food comes to £34.19 

-       We will then plan to start the cooking process for four of our recipes, because the ingredients we have bought will be fresh and more colourful for photographing, we will be making these recipes in the kitchen of one of our team members because we feel that it sets the scene best, when it comes to photographing finished products to which will also be done by one of our team members making the costs of producing these recipe cards cheaper.

Tue;-       We will be continuing making 4 more of the recipes,

which will be of the sweet recipes we have chosen to create. Afterwards we will be taking photos of the food for the recipe cards. Props such as tea cups and cake stands will be incorporated into the images to help them fit our theme.

-       To take the images we will use our own camera equipment because we know how to use them and it will keep costings down. We will be experimenting with the effects on the camera to see which one gives the most professional and high quality finish.

-       After making the four meals we will save the left over ingredients from those and try to use them into the rest of the meals that we are going to produce. This will overall save money on ingredients.

Wed;-       Make the last 4 meals and take the final 4 photographs-       We will be doing the same things as on Monday and

Tuesday but we will also be making sure everything is finished and too a high standard. If it isn’t then this is the time we will remake meals and redo images.

-       We will clean up after cooking the meals so that it’s a safe environment and that everything is organised.

-       For each of these days we would have to consider the travel costs into our budget which might include using Public Transport to get to and from set.

See example here of week one of are schedule which in the end didn’t go to plan as we took the photographs in the second week and created are template and to base all are recipe cards upon and then split the work between the 3 of us them changing the titles and recipes, and so in the second week we only had to place the chosen images with the spaces and so we managed to keep to schedule and got the work finished on time.

Visual Language PRODUCTION PROCESS; If you could repeat the process what would you do differently?If we were to repeat this process again we could possibly -use similar sized recipes because that is something that we didn’t look closely at meaning that some of the recipe cards had smaller methods and ingredients lists to others meaning that some of them look a little different to each other. Which meant that we used another picture on the bottom of the page to fill up some of the blank space and changing the opacity levels to make it look more creative and innovative to leaving it blank, and so it would have look better on all of the recipe cards to make them look more similar. -The photography we took are selves and could improve this if we were making the recipes whether this is being more prepared for the shoot, such as organising to bring a piping bag for the cupcakes to make them look more professional and high quality. We could have also taken the photographs on the same day and in the same set and there can be seen as some difference between the photographs because the lighting, set and prop is different to each other. Which stops it looking like more of a similar collection.- I could have also made the recipe cards for an alternative audience such as the student market, because we can easily relate to there lifestyle, meaning it is easier to do the market research.

Using the photography behind the text doesn’t work as well because it was

the text unclear to read and as if there is more of an emphasis on the bottom of the page, and using a smaller recipe

would work better.

WORKING TO A BRIEF IN THE CREATIVE MEDIA INDUSTIES

Constraints ExperiencedWhat constraints did you encounter and how did you consider/avoid them?Legal ConstraintsWhen it came to the images used for the recipe cards using sourced images is something that needed to be considered. We used sourced images to get an idea of the final look of the recipe card once are own images were added, I feel using these images really helped us to understand and get an idea of what is expected and needed for the photography, such as using the same image repetitively and picking aspects from this to emphases which meant that when it came to taking are photographs one main image needed to be taken saving time and money. These sourced images were then replaced with are own photography however some of these images weren’t suitable to be used on the recipe cards meaning that the original sourced images had to be used for things such as the cheesecake and the scones. Other legal constraints could be considering the recipes and where we got them from as see sourced all are recipes from online and places such as bbc good food, as we felt that they gave us the recipes that we needed in enough detail and information. Regulatory ConstraintsThe Acts of law that needed to be addressed when creating are recipe cards are from the ASA, as we need to ensure that the information we present is correct when we a printing what ingredients are in these recipes and the fact that each of the recipes we created were suitable for the vegetarian or vegan friendly market. Another aspect was the nutrition values of each recipe that we might have included such as the calories and other values. Financial ConstraintsAs we decided as a group that we would make the recipes are self so that we then got are own photography to meaning that we had more scope and weren't restricted by photography that had already be used meaning that it would have had to match with the rest of the cards resulting in possibly having to change the layout, which meant by making all recipes are selves we needed to take into consideration for budgeting for buying the food product which in hand was then recorded on a spread sheet, meaning that we had a good idea of what we needed to by and the prices of the ingredients. We also had to take into consideration the fact that we couldn't employ someone to make the recipes meaning that we had to do each of the roles are selves meaning that it was more cost effective. Another issue was down to the travelling of to and from college in order to create the recipe cards, but as well as 3 days a week to college we needed to get on set to where we were doing to bake and take the photographs of the food that we were using and so the costing of this needed to be taken into account to.

ManagementHow did you work as part of a group? (Did you lead the project? What parts of the project did you take charge of? Did you enjoy working as part of a group? Why?)While doing this project I was within a group of three, and feel that we wall pulled are own weight and contributed in are own whether this was in the recipe selection, design, chosen theme or within the research. At the beginning of his project we had set roles of each person within the group however, we all worked together to get different parts of the project completed such as in the designs of the cards, that we worked together with when it came to choosing the fonts we searched through many on the site called ‘dafont’ and came to an agreement on which suited the product and the audience best, trying out may different ones until coming to some sort of agreement. When it came to designs of the recipe cards we teamed up one computer to create a finial template/ outline. From this we then dived the amount of recipe cards between the three of us and changed the template to suit that specific recipe, which meant that we had plenty of time to complete and add any finishing touches that wanted to be made to make them as similar as possible to each other, and so I feel that the creating the template was the part that I enjoyed doing most as in the end we ended up with something that we all really and is also something that I enjoy doing, the designs and graphics side to this project, compared with the cooking of the recipes which I found less enjoyable because some of the recipes seemed to be tricky to create and in the long run get them to a professional standard.

How important is communication when working in a group? (Use specific examples from working in a group on this projectCommunication between the members in your group is key to getting your project complete within the time scale. As a group that doesn’t work together could end up with recipe cards that don’t fit together as a complete set, something which I think are recipe cards do match. To make sure are cards to fit together as a collection we were constantly checking with each other the work that we were doing down to the sizing of the fonts images and copy. Another way we made sure that they work was as similar as possible to each other was putting all the recipe cards created together on to a PowerPoint and doing a number of checks to make sure they are as similar as possible and evaluate are progress so far, which I feel was a good tool in order to reach are goals. Communication is also a good way to come up with the best ideas for the recipe cards by combining are ideas which in some cases it made the recipe cards better. Working in a group also meant that the work could be split evenly between each of us when it came to group tasks, meaning more time could be put into the work that we had been set, and also giving us more time to add the finishing touches to are recipe cards. Another example of this is the photography and the making of each recipe as it meant that we were all able to develop are skills in are own way.

ManagementWhat have you learnt about working in a group and how will you apply this to future practice?While working within a group it is important to always have good communication between the group members, because it allows ideas to be shared and discussions to be made too, and so when it comes to making decions incorporating all of the group members ideas in the long run could come up with something better, then what we might have first thought of such as some of the designs we created on are recipe cards which we all worked together on from the photography of the recipes and editing and designing on the program Photoshop, and so with these discussions help the dynamics within the group make a better working environment. While been in a group the work can be shared out evenly too so that everyone gets to have there own input into the work meaning the work that you have been set can have more time spent on it putting more detail into the process if needed.

What have you learnt about working in to a brief and how will you apply this to future practice?When it comes to working to brief there are many aspects to consider especially if it isn’t you in the long run and so you have to go by the guidelines that they have set out themselves and then these guidelines you work with to create something that the client wants, and so in some cases it isn’t your view that is required, and the work just needed to be completed. Therefore in the future it is important to make sure that the you are clear on what the brief states and what is needed to make sure that you don’t waste time or money that could be used in other circumstances.