Using Twitter in the Embedded Marketplace

Presenters

Patrick Hopper@patrick Hopper

Vice President, Social Media Guru, OpenSystems Media

Jim St. Leger@intel_jim

Marketing Manager at Intel

Lori Kate Smith@lorikate@ARMcommunity

Partnership Marketing Manager, ARM

Karen Bartleson@karenbartleson

Sr. Director Community Marketing, Synopsys

Jennifer Howard-Brown@jennhb

Sr. Product MarCom Manager, Embedded Design, National Instruments

Tonia Ries@tonia_ries

Founder, TWTRCON and CEO, Modern Media

Follow this conversation on twitter @esc_events

2

What is Twitter? A communication channel

Public instant message Real-Time Sharing Short email Microblog Fast, fun way to connect with family, friends, colleagues

Say something in 140 characters or fewer Why 140 characters? Called a “tweet” Can be public or private – directly to someone alone

People follow your updates; you follow theirs. Non reciprocal conversations and relationships

Twitter runs on browsers/application/mobile/SMS. Designed with the mobile user in mind.

Cool part about Twitter is there are so many 3rd party tools designed to enhance your Twitter experience.

3

Some Quick Stats 50 million users

10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ per day (Twitter)

73.5 million unique visitors to Twitter.com in January (ComScore)

Mobile access to Twitter up 347% in last year (ComScore)

79% of Twitter followers are more likely to recommend brands since becoming a follower of those brands, and 67% are more likely to buy the brands they follow (Forrester)

The top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish (Semiocast)

4

Who’s talking about Embedded on Twitter?

Use hashtags like #esc_events to see what people are saying

Use http://search.twitter.com

5

Why Give a Tweet?

How are engineers using Twitter? Meet People Share Interest Help/Support Get Ahead (New Technology) Get Heard (Expert) Get Connected (Jobs) Get Famous (Thought Leadership)

6

Geek Out Embedded Specific Tweeting Machines – Billy

Bass Fish, The Tweeting Popcorn Maker

7

From a Corporate Perspective

Centralized vs Decentralized How to “listen” How to engage Tradeshows News Feed Some examples of corporate

social media policies

Thank youFrom

Patrick Hopper@patrickhopper

Vice President, Social Media Guru, OpenSystems Media

Jim St. Leger@intel_jim

Marketing Manager at Intel

Lori Kate Smith@lorikate

Partnership Marketing Manager, ARM

Karen Bartleson@karenbartleson

Sr. Director Community Marketing, Synopsys

Jennifer Howard-Brown@jennhb

Sr. Product MarCom Manager, Embedded Design, National Instruments

Tonia Ries@tonia_ries

Founder, TWTRCON and CEO, Modern Media

Follow this conversation on twitter #esc_events