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Effective language is essential to a usable, appealing, platform-independent interface.
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Copy is Interface
Erika Hall, Mule Design Studio, San FranciscoFuture of Web Apps, 4 October, 2007, London
Copy is Interface
Copy is Interface
Word Of The Day:
caveat
Copy is Interface
Whither the future of interface?
Copy is Interface
Copy is Interface
Voguing with information?
Copy is Interface
We’re getting there
Copy is Interface
…but not for information-dense tasks.
Copy is Interface
Then there is this thing.
Copy is Interface
People will want to access your application in new ways.
Copy is Interface
What does this mean for applications?
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
http://www.iwantptv.com/images/tivo/Tivo_Suggestions.jpg
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
It’s good to know when to cede control.
Copy is Interface
Copy is Interface
How do users benefit?
photo by Marxpix
Copy is Interface
How will YOU benefit?
photo by Wirehead
Copy is Interface
5 Ways to Get Words RightAuthentic
Engaging
Specific
Appropriate
Polite
Copy is Interface
Be Authentic
Copy is Interface
Copy is Interface
consumating.com
Copy is Interface
consumating.com
Copy is Interface
eharmony.com
Copy is Interface
eharmony.com
Copy is Interface
eharmony.com
Copy is Interface
twitter.com
Copy is Interface
Copy is Interface
“The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
—George Orwell
Copy is Interface
Be Engaging
Copy is Interface
schoolofeverything.com
Copy is Interface
schoolofeverything.com
Copy is Interface
virgin-atlantic.com
Copy is Interface
virgin-atlantic.com
Copy is Interface
citibank.com
Copy is Interface
citibank.com
Copy is Interface
pownce.com
Copy is Interface
pownce.com
Copy is Interface
Be Specific
Copy is Interface
gettyimages.com
Copy is Interface
gettyimages.com
Copy is Interface
etsy.com
Copy is Interface
etsy.com
Copy is Interface
emusic.com
Copy is Interface
Be Appropriate
Copy is Interface
“Where’s My Stuff?”
amazon.com
Copy is Interface
flickr.com
Copy is Interface
Be Polite
Copy is Interface
feedburner.com
Copy is Interface
feedburner.com
Copy is Interface
subtraction.com
Copy is Interface
subtraction.com
Copy is Interface
particletree.com
Copy is Interface
Add a picture of a screw-up here.
—Erika
Copy is Interface
8 Kinds of Bad
Oblivious
Inconsistent
Presumptuous
Unnatural
Vague
Passive
(Too) Clever
Rude
Copy is Interface
Vague!
Basecamp
Copy is Interface
Vague!
Basecamp
Copy is Interface
Vague!
Copy is Interface
Unnatural!
bofa.com
Copy is Interface
Unnatural!
bofa.com
Copy is Interface
Don’t be passive.
Photo by catheroo
Copy is Interface
Passive!
blinksale.com
Copy is Interface
Don’t be too clever.
Copy is Interface
“Murder your darlings.”— Sir Arthur Quiller-Couch, Cambridge Lecturer
(among other things)
Copy is Interface
Don’t be rude.
Copy is Interface
Rude!
myspace.com
Copy is Interface
Rude!
oreilly.com
Copy is Interface
Don’t be oblivious to your surroundings.
Copy is Interface
cnn.com
Copy is Interface
cnn.com
Copy is Interface
facebook.com
Copy is Interface
facebook.com
Copy is Interface
Don’t be inconsistent.
Copy is Interface
ebay.com
Inconsistent!
Copy is Interface
ebay.com
Inconsistent!
Copy is Interface
Don’t be presumptuous.
Don’t be presumptuous.
Copy is Interface
Presumptuous!
usatoday.com
Copy is Interface
americanexpress.com
Seriously?
Copy is Interface
You will still need designers.
Copy is Interface
