EPiServer CMS 6 - Product UpdateTech Forum 2009

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More to come...

And for you ASP.NET MVC Geeks...

Public class MYController : Controller

[ActionMenuItem(EPiServer.Shell.Navigation.MenuPaths.Global + "/MySpecialPlace")]Public ActionResult Index(){ // Some Code}

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PublishWeb Content

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ProudlyPresents

Standard Module

Ongoing Service Module

EPiServer B2B Adapt

EPiServer B2B Prospects

The LPO-test flow

Landing pages (Page variations)

Conversion Page. Users are tracked from the landing page version to the conversion page

LPO Report in CMO shows which landing page has attracted users to visit the conversion page

Web pages users visit in between

Web visitors are randomly showed different landing pages

Campaign Monitor - overview

Campaign Report (Summary)

Live Monitor

General statistics (Detailed view per page)

KPI(Detailed view per page)

Conversion paths*(Detailed view)

* NOTE! Not included as a function in CMO 1.0 CTP release.

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PresentationUser Controls - Sample Templates

Client

JS

Image (fallback)

Access R

ight s- Security

Mobile pages

EPiServer DB

Statistics

LPO

CMO

Statistics

handler

CMO Core

CMCampaign Monitor

LPOLanding Page Optimizer

Aggregation

service

Cookies

SnapshotService

EPiServer CMO – System design

Script Injection Switcher/Tracker

SEO – A Quick Summary

» Features

- Editor Advice

- Linking

- Click Mapping

- Heat Mapping

- Robot View

- Page Stats

- Domain Analysis & Reports

- Tech Advice

» Partner Offer (Before Launch)

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» Digital Visibility

» Page Size

» Word Count

» Pagerank

» Technical advice prio 5-1

» Links to pages

* “Mainly for partner/developers –

Check status during development!”

TECHNICAL ADVICE*

B2B ProspectIdentify your online prospects immediately

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WebServiceEnecto

B2B AdaptPersonalize your Content for B2B Visitors

• Dynamic Content Area (webcontrol)

• Dynamic Content Property (specialized property)

• Content type

• Content

• Campaign

• Rules to the campaign

• Mapping rule to content

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Dynamic Content Area

B2B Adapt: Dynamic Content AreaPersonalize your Content for B2B Visitors

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Cam

paig

n

Rule 1

Rule 2

Rule 3

Content 1

Content 2

Content 3

Default content

Enecto Rule 1 matched

Content 1

Wrapping up

» Check it out:

- http://world.episerver.com/Download/Categories/Modules/EPiServer-CMO/

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