Enterprise seo tools 2014

A Digital Marketing Depot Research Report

M A R K E T I N T E L L I G E N C E R E P O R T :

Enterprise SEO Tools 2014: A Marketer’s Guide

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http://www.searchforce.com

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© 2014 Third Door Media, Inc. • http://digitalmarketingdepot.com 1 Email: [email protected]

M A R K E T I N T E L L I G E N C E R E P O R T:


Table of ContentsScope and Methodology .............................................................................................................2SEO Tools Market Overview ........................................................................................................3

Table 1: Are you currently using or plan to use SEO software? .........................................3Table 2: Selected SEO Point Solutions ...............................................................................4

SEO Tools Market Trends .............................................................................................................5Trend #1: SEO and content marketing more tightly integrated .............................................5

Table 3: To what degree are your SEO efforts integrated with content marketing? .........5Trend #2: SEO success shifts from keywords to semantic search ...........................................6

Table 4: Periodic Table of SEO Success Factors .................................................................7Trend #3: SEO tools expand data management features to incorporate more third-party data and digital channels .........................................................8

Table 5: Selected Third-Party System Integrations for Selected Enterprise SEO Tools ..........................................................................................................8

Enterprise SEO Tool Capabilities ................................................................................................9Keyword research/rank analysis ..........................................................................................9Link analysis and acquisition .............................................................................................10International search tracking .............................................................................................11Site crawls/audits...............................................................................................................11ROI forecasting/predictive analytics .................................................................................11Social signal tracking and integration ...............................................................................11Content marketing or management .................................................................................12APIs and third-party data integration ...............................................................................12Pricing/annual contracts ....................................................................................................12

Choosing an Enterprise SEO Solution ......................................................................................13The benefits of using enterprise SEO tools ......................................................................13Recommended steps to making an informed purchase ..................................................13Step One: Do you need an enterprise SEO software tool? .............................................13Step Two: Identify and contact appropriate vendors .......................................................14Step Three: Scheduling the demo ....................................................................................15Step Four: Check references, negotiate a contract ..........................................................16

Conclusion ...................................................................................................................................17Vendor Profiles ...........................................................................................................................18

Analytics SEO ....................................................................................................................18BrightEdge ........................................................................................................................21Conductor .........................................................................................................................24GinzaMetrics ......................................................................................................................26gShift .................................................................................................................................29Linkdex ..............................................................................................................................32RankAbove ........................................................................................................................34Raven Internet Marketing Tools ........................................................................................37Rio SEO .............................................................................................................................40Searchmetrics ....................................................................................................................43seoClarity ...........................................................................................................................45SEOlytics ...........................................................................................................................47Resources ..........................................................................................................................49




Scope and MethodologyThis report examines the current market for enterprise search engine optimization (SEO) tools and the considerations involved in implementing SEO software. This report answers the following questions:

• What trends are driving the adoption of enterprise SEO software?• Who are the leading players in enterprise SEO software?• What capabilities does enterprise SEO software provide? • Does my company need SEO software? • How much does SEO software cost?

If you are considering licensing an SEO software tool, this report will help you make that decision. The report has been updated since its original publication in July 2013 to include the latest industry statistics, developing market trends, and new vendor profiles and product updates. This report is not a recommendation of any SEO tool or company, and is not meant to be an endorsement of any particular product, service, or vendor.

For the purposes of this report, SEO is defined as the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” listings on search engines. All major search engines such as Google, Yahoo!, and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

The 12 vendors profiled in this report were selected based on their role as industry leaders in enterprise SEO software tools. We have not included companies that offer SEO software tools as part of agency services, such as agencies like Rosetta and iCrossing. We also excluded SEO point solutions, such as Majestic SEO or SEMrush, which focus on one or two specific aspects of SEO, or don’t sell to the enterprise market, e.g. Moz.

The report was prepared by conducting in-depth interviews with leading vendors and industry experts. Interviews took place in January and February 2014. These, in addition to third-party research, form the basis for this report.

March 2014Consulting Editors: Marshall Simmonds: Founder, Define Media Group, Inc. (www.definemg.com)Eric Enge: Stone Temple Consulting (www.stonetemple.com)Research/Writers: Sarah Engel, Karen BurkaEditor: Claire Schoen, Digital Marketing Depot (http://digitalmarketingdepot.com)




SEO Tools Market OverviewSEO has solidified its role as a mainstay of digital marketing.

Driven by the rapidly changing and increasingly complex SEO landscape, more search marketers and agencies are turning to automated tools to help them manage campaigns across different search engines, geographies, formats, and devices. Well more than half – or 60% – of search marketers are currently using SEO software, according to the 2014 Marketing Technology Adoption Survey conducted by Marketing Land. Another 16% plan to add SEO software in the next twelve months (see Table 1).

Marketers and agencies face many choices in an SEO software tools market that is highly fragmented.

Source: Marketing Land’s 2014 Marketing Technology Adoption Survey

Table 1: Are you currently using or plan to use SEO software?

Marketers and agencies face many choices in an SEO software tools market that is highly fragmented. While there were traditionally few barriers to entry, this has begun to change. Enterprise vendors continue to attract venture capital to fund growth. BrightEdge announced a Series D round of financing in June 2013. At $42.8 million, the financing was BrightEdge’s largest to date, and will be used to expand the company’s content marketing capabilities. GinzaMetrics also plans to use its December 2013 financing – the amount of which was not disclosed – to bolster its content marketing and sales promotion features.

SEO point solutions, which automate singular pieces of the SEO puzzle, also play an important role in the market as enterprise marketers seek best-of-breed tools to work in conjunction with their enterprise solutions, and small and mid-size businesses (SMBs) seek affordable options to manage SEO tasks (see Table 2). Several of these vendors made acquisitions in 2013 and 2014 to either expand or strengthen their existing capabilities. Proxy server tool SearchDex acquired Altruik in February 2014 to fortify its page optimization features. Log file analysis tool Splunk made two acquisitions in 2013 to expand the data sources and devices its software can analyze. The company bought Cloudmeter in December 2013 and mobile analytics platform BugSense in September 2013; terms of the two deals were not disclosed.

Using now

Adding in next 12 months

No plans to use60%

16%

24%




Source: Third Door Media

Table 2: Selected SEO Point Solutions

Site monitoring

Int’l. keyword research

SERP rank tracking

Site Crawler/ broken link checker

Link analysis and acquisition/removal

Log file analysis

Page optimization

Keyword research

Competitive intelligence

Page management/proxy server

SEO Task

LogglyPingdomPingabilitySERPS

WebCertain

Advanced Web RankingAuthorityLabsMicrosite Masters Rank RangerRank Tracker (moz)SERPs.comSerpScan.comSheer SEO

Check My Links

Screaming Frog SEO SpiderXenu Link Sleuth

Ahrefs Google Webmaster ToolsJungleTorchLink Research Tools Majestic SEO Moz (Open Site Explorer)

Splunk

Sawmill

BloomReach

SEMrush

AdGoorooHitwiseThe Search Monitor

SearchDex Your Amigo

Tool

www.loggly.comwww.pingdom.comwww.pingability.comwww.SERPS.com

www.webcertain.com

www.advancedwebranking.comwww.authoritylabs.comwww.micrositesmaster.comwww.rankranger.comwww.moz.comSERPs.comSerpScan.comwww.sheerseo.com

https://chrome.google.com/webstore/detail/check-my-links/www.screamingfrog.co.uk/seo-spider/http://xenus-link-sleuth.en.softonic.com/

www.ahrefs.comwww.google.com/webmasters/toolswww.jungletorch.comwww.linkresearchtools.comwww.majesticseo.comwww.opensiteexplorer.org

www.splunk.comwebstore/detail/ check-my-links/www.sawmill.net

www.bloomreach.com

www.semrush.com

www.adgooroo.comwww.experian.com/hitwise/www.thesearchmonitor.com

www.searchdex.com www.youramigo.com

URL

https://serps.com/

http://www.serpscan.com/

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www.conductor.com© Conductor, 2014. All Rights Reserved.

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SEO and content marketing are becoming more tightly integrated, as the lines separating SEO, social media marketing, and content marketing continue to blur.

SEO Tools Market TrendsThe enterprise SEO tools market is being driven by a number of important trends, including:

1. Tighter integration between SEO and content marketing.2. SEO success shifts away from keywords to semantic search. 3. SEO tools expand data management features to incorporate more third-party data and

digital channels.

The following sections discuss each of these trends in more depth.

Trend #1: SEO and content marketing more tightly integrated

SEO and content marketing are becoming more tightly integrated, as the lines separating SEO, social media marketing, and content marketing continue to blur. Eighty-eight percent of marketers and 90% of digital agencies say their SEO efforts are either somewhat or highly integrated with their content marketing, according to SEMPO’s The State of Search Marketing Report 2013 (see Table 3).

The SEMPO report also found that nearly half – 45% – of marketers now say their content marketing and SEO efforts are part of the same budget. Many of Google’s updates since 2012 – including the Panda algorithm and the Hummingbird platform update – are driving SEOs to focus on creating and marketing relevant, unique content that increase a visitor’s time on page and links clicked. While Google has not confirmed this, most SEOs believe that Google is putting more weight on dwell time (the time spent on a web page) as a ranking factor, viewing the metric as proof of user interest in page content.

Table 3: To what degree are your SEO efforts integrated with content marketing?

Source: SEMPO, The State of Search Marketing Report 2013

45%

43%

12%

Marketers Agencies

51%39%

10%Highly integrated

Somewhatintegrated

Not integrated




By definition, SEO involves optimizing a website and its content in order to be ranked highly by search engines.

In response, vendors have upgraded the content marketing capabilities of enterprise SEO tools and used venture funding to expand the tools’ content management features. These features include more sophisticated workflow and task management options that allow cooperation across departments. SEOs can share keyword research with content creation staff, which can incorporate top-performing keywords into web copy. Management can monitor whether corrections of on-page errors and broken links have been made, and review any resulting trends in traffic.

Social endorsements are part of this trend as well, as search engines look for site content that is important to web visitors as evidenced by likes, tweets, and shares. For personalized search results, a strong correlation has emerged between social activity and high rankings, and sites that experience strong social sharing perform better in organic search results. While it is not clear that these social endorsements directly drive rankings, the correlation is important and can’t be ignored. It’s clear that personalization of the results based on Google+ connections can have a significant impact on Google’s SERPs, although there’s no proof that this happens with either Facebook or Twitter.

Many of the enterprise SEO tools profiled in this report offer extensive social signal tracking, measurement, and integration of results into their analytics and dashboard reports through social signal tracking, monitoring, and campaign management.

Trend #2: SEO success shifts from keywords to semantic search

By definition, SEO involves optimizing a website and its content in order to be ranked highly by search engines. As the search engines become more sophisticated, SEOs must also keep up and adjust ‘best practices’ for SEO success. In the past year, this has become increasingly evident, as Google and other search engines move toward semantic search (the ability to understand search intent).

The continuing evolution of Google’s SERP algorithms is creating challenges for search marketers and agencies alike. A majority of search marketers – 83% – now say the impact of Google’s “not provided” keyword data and the Hummingbird/Penguin/Panda updates are each significant or highly significant trends, according to SEMPO’s The State of Search Marketing Report 2013. Industry experts estimate that “keyword (not provided)” may account for as much as 50-80% of Google search data. As a result, universal rank performance is becoming more important, allowing marketers to track how different content types perform on the SERPs.

The complexity and volume of digital data available also has increased exponentially, leading Google to expand and re-prioritize the number of web-based “signals” or ranking factors that impact SERPs. These include millions of videos, images, and social media conversations and content. Table 4 summarizes some of the major factors that contribute to SERP ranking success.

These types of changes have forced marketers and vendors to rethink their SEO strategies, including their data sources for key metrics, link-building tactics, and their use of structured vs. unstructured data.





Quality is currently determined by a number of factors including author trust or site reputation, as well as content authority, freshness, relevance, and depth.

SEO success is increasingly moving away from being “quantity” based, i.e., keyword rankings and link volume, toward being “quality” based. Quality is currently determined by a number of factors including author trust or site reputation, as well as content authority, freshness, relevance, and depth. More SEO tool reports rely on campaign performance metrics that emphasize brand building, site traffic, and conversion, rather than rankings. Several SEO tool vendors have stopped displaying scraped data as a result of Google’s stricter enforcement of terms in its AdWords API access agreements, which contain an anti-scraping provision.

Turning unstructured data such as social network reviews and conversations into structured data that search engines can more easily crawl has become crucial to SEO performance. Google’s Data Highlighter tool, found in Webmaster Tools, for identifying structured data allows site publishers that use the tool to make it easier for search engines to identify “structure-able” data on any website. Marketers are increasingly turning to Schema.org for HTML markup tags that structure site content in a way that is readable to search engines.

Source: Search Engine Land, Third Door Media

Table 4: Periodic Table of SEO Success Factors

http://searchengineland.com/seotable

http://www.linkdex.com




An increasing number of enterprise-level organizations are using their SEO tools to understand vast amounts of data, reaching far beyond the search engines.

Trend #3: SEO tools expand data management features to incorporate more third-party data and digital channels

An increasing number of enterprise-level organizations are using their SEO tools to understand vast amounts of data, reaching far beyond the search engines. From taking in social data to reporting in presentation-ready formats, SEO marketers have become data marketers.

To address their clients’ needs, many of the SEO tools profiled in this report have opened their Application Programming Interfaces (API) to integrate more third-party data solutions and manage more types of marketing data within the tool (see Table 5). Specifically, SEO tools are managing paid search campaigns and reporting, as well as integrating social media, web analytics, CRM and CMS systems data into their systems and dashboards. The goal is to provide a more holistic view of customer and site visitor behavior, and ultimately gain budget share from content and analytics tool vendors.

25 data partners including EMS (MailChimp, Campaign Monitor, Constant Contact), PR Newswire, and DataSift for social listening

Google Analytics and Constant Contact

55-plus integrations through Data Integration Marketplace. Includes CRM and CRM systems through plug-ins; and web analytics such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), Webmaster Tools

Web analytics systems: Adobe Analytics (Omniture), Google Analytics, AT Internet, IBM Digital Analytics (Coremetrics), Webtrends, etracker

Raven Tools

gShift Labs

seoClarity

Searchmetrics

Google Analytics, Adobe Analytics (Omniture), Webtrends, IBM Digital Analytics (Coremetrics), Webmaster Tools

Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics (Coremetrics), Webtrends, Salesforce and other CRM systems

Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics (Coremetrics), and Webmaster Tools

Google Analytics, Webtrekk, Adobe Analytics (Omniture), eTracker, Piwik

Google Analytics, Adobe Analytics (Omniture), IBM Digital Analytics (Coremetrics), Webtrends; CMS and eCommerce systems through SEO Cloud

Google Analytics, Adobe Analytics (Omniture), Webmaster Tools

Third-party system integrations available

BrightEdge

GinzaMetrics

Rank Above

Seolytics

Conductor

Analytics SEO

SEO tool

Table 5: Selected Third-Party System Integrations for Selected Enterprise SEO Tools





Enterprise-level solutions may also provide more extensive link and site analytics that include predictive scoring systems to identify the potential opportunities to improve brand websites or link authority.

Enterprise SEO Tool CapabilitiesSEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. The majority of the SEO solutions profiled in this report offer the following core capabilities:

• Keyword research and rankings;• Link (also called backlink) analysis and suggestions for acquisition/removal;• Workflow and task management;• Competitive intelligence; and• International search results and rank tracking.

Enterprise-level solutions may also provide more extensive link and site analytics that include predictive scoring systems to identify the potential opportunities to improve brand websites or link authority. Vendors also begin to differentiate by offering more frequent data updates or content management or marketing features, for example, which sometimes require additional investment. Other more advanced capabilities may include, but are not limited to:

• ROI forecasting and/or predictive analytics;• Content marketing or management tools;• Social media management;• Universal and/or blended search rankings; and• API for third-party data integration and management.

The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO solution (see Table 6).

Keyword research/rank analysis

Keyword research – knowing what terms people used to find your website and using those terms in your copy – has been a pillar of effective SEO. Virtually all enterprise SEO solutions provide keyword research tools that allow users to discover the ways that consumers may be searching for content. However, many vendors are sourcing this data differently (e.g. from ISPs), due to Google’s restrictions on scraped data in its AdWords terms of use, and the growing percentage of search results that are “keyword (not provided).”




Table 6: Selected Enterprise SEO Tool Capabilities

Conductor

Linkdex

gShift Labs

Analytics SEO

Rio SEO

Searchmetrics

seoClarity

SEOlytics

GinzaMetrics

Raven Tools

RankAbove

BrightEdge

4 44 8

4 44 8

4 48 4

4 44 8

4 44 4

4 44 4

4

4

4

4

4

8

4

8

FB, G+, IN, TW

Daily45 countriesCombination of proprietary data and data licensed from

SEMrush

Combination of proprietary data and data licensed from

Moz

FB, G+, IN, PN, TW

Daily200-plus countries/135

languages

Combination of proprietary and licensed data


FB, G+, IN, TW, YT

Weekly200-plus countries/135

languages

Proprietary dataData licensed from Blekko and Google

Analytics

FB, DE, G+, IN, PN, TW

Weekly128 countriesCombination of proprietary data and data licensed from

SEMrush

Combination of proprietary

data and data licensed Majestic SEO

FB, TW, YTWeekly58 countriesCombination of proprietary and licensed data

Data licensed from Majestic

SEO

FB, G+, IN, PN, TW

Weekly134 countriesProprietary dataProprietary data

FB, G+, IN, PN, TW

DE, TE, TW

Daily

Daily

180-plus countries

75 language/search engine combinations


Proprietary data



4 44 8

4 48 8

8 44 4

4 44 4

FB, G+, TW

Daily120 countriesCombination of proprietary and licensed data

Data licensed from Moz

FB, IN, TWDaily120 (all countries

with Internet access)

Data licensed from Moz and Majestic SEO

Data licensed from Majestic SEO and Moz

FB, G+, TW

Daily267 countries/80 languages

Proprietary dataData licensed from Majestic

SEO

FB, G+, IN, TW

Weekly169 countriesProprietary dataCombination of proprietary and licensed data

Platform

Content Marketing Module or

Tool

APIfor 3rd Party

DataIntegration

ROI Forecasting

Annual Contract Required

International Search Tracking

Keyword Research/Rank Analysis

Link Analysis & Acquisition

Custom Site Crawls

Social Signals Tracked

Social Network Abbreviations: DE=Delicious; DI=Digg; FL=Flickr; FB=Facebook; G+=Google+; IN=LinkedIn, PN=Pinterest; RE=Reddit; ST=Stumbleupon; TE=Technorati; TW=Twitter; VI=Vimeo; WP=Wordpress; YT=YouTube





Market globalization means that more and more U.S.-based enterprises conduct business in multiple countries and languages, and have websites that do so, too.

Link analysis and acquisition

Links were the first significant “off the page” ranking factor used by search engines to improve SERP relevancy. And links continue to be the one of the most important external signals that can help a website rise in search engine rankings. The majority of enterprise SEO solutions provide link analysis (what sites are linking to yours?), link-building recommendations via competitive analysis, and other reports that reveal opportunities for obtaining links (what sites should you solicit links from?) as part of their base product. Link quality is becoming more important, as both Google and Bing have improved their algorithms to discount, or even punish, links received from low quality sites.

International search tracking

Market globalization means that more and more U.S.-based enterprises conduct business in multiple countries and languages, and have websites that do so, too. As a result, the vast majority of enterprise SEO solutions profiled in this report offer a wide range of international search capabilities that cross borders, languages, and alphabets, including supporting international data integrations with other systems, such as web analytics.

Site crawls/audits

With content quality and marketing becoming the lynchpin for many marketers’ SEO strategies, site crawls or audits have become popular and important tools offered by enterprise SEO vendors. The tools may offer optimization recommendations for keywords, page structures, and crawlability, prioritizing and assigning scores for such factors as HTML title tags, body tags, and meta tags. Several of the SEO tool vendors profiled in this report provide daily site crawls, others offer a weekly frequency. The tool should also crawl the entire site, not just random pages.

ROI forecasting/predictive analytics

With C-suite executives demanding that organic search prove its bottom-line impact, ROI forecasting and predictive analytics are becoming critical tools for professional SEOs and agency executives. Enterprise SEO vendors have responded to this market need with analytics tools that project the potential ROI of planned keyword, link, and even social media campaigns, allowing clients to evaluate the level of KPIs such as incremental traffic or rank gains that merit a campaign investment or resources.

Social signal tracking and integration

More and more people believe that social media activity has become an increasingly important ranking factor or signal in search engine algorithms and results. Whether they are or not, social media is becoming an increasingly important part of any digital marketing strategy. Many of the enterprise SEO solutions profiled in this report track, measure and integrate social signals into their analytics and dashboard reports. A strong correlation has emerged between social activity and high rankings, and sites that experience strong social sharing perform better in organic search results. Capabilities range from social signal tracking and correlations to site traffic and conversions, to social profile monitoring and sentiment analysis, and contact-relationship management.




Data sharing, particularly in terms of identifying the relationship between keyword and link performance, social media, site traffic, and conversion, is critical to SEO success.

Content marketing or management

Relevant, up-to-date content has become integral to SEO success. Many vendors have upgraded the content marketing capabilities of their enterprise SEO tools and used venture funding to expand the tools’ content management features. These features include more sophisticated workflow and task management options that allow cooperation across departments. SEOs can share keyword research with content creation staff, which can incorporate top-performing keywords into web copy. Several vendors offer page management tools to monitor on-page content and errors, and review performance and traffic trends.

APIs and third-party data integration

A solution’s API is a source code-based specification that allows other software systems to communicate with it. The API is the key that can either lock or unlock the software for integration with other systems. Data sharing, particularly in terms of identifying the relationship between keyword and link performance, social media, site traffic, and conversion, is critical to SEO success. As a result, integration with web analytics platforms such as Adobe Analytics (Omniture), Webtrends, IBM Digital Analytics (Coremetrics), and Google Analytics, has become standard for the SEO vendors profiled in this report. Several vendors have opened their APIs to additional system integration, including social listening tools, as well as CRM and content management (CMS) systems in response to marketers’ needs for a more holistic approach to digital marketing.

Pricing/annual contracts

Virtually all enterprise SEO tools are provided on a software-as-a-service (SaaS) basis, i.e. the vendor makes the software available online and is responsible for all maintenance and system administration. Pricing models vary, and at the enterprise level, are often customized based on the number of users, sites, keyword rankings, and pages. Determining your overall cost can be more art than science and based upon keyword, site, and link volume, international coverage, and other SEO activities.

Licensing an enterprise SEO tool can be a significant investment, particularly for ecommerce or retail marketers with hundreds of thousands of SKUs or product pages. Marketers typically spend tens of thousands of dollars each month in licensing fees, and pay for installation and staff training to maximize the value of the tool and its capabilities.




With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming.

Choosing an Enterprise SEO SolutionThe benefits of using enterprise SEO tools

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software tool can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits:

•Many tools, one interface. Enterprise SEO tools perform many tasks in one system as discussed in the preceding pages. Integration of tasks, prioritization, reporting, and user permissions offers substantial benefits to enterprise-level SEO operations, compared to using single-function point solutions.

•More efficient management of global operations. Enterprise SEO tools have built-in diagnostics that can be invaluable on a global scale to identify site-wide issues across languages, countries or regions. These tools uncover macro and micro issues with pages, templates, and infrastructure.

•Tools that stay up-to-date with the search engines. SEO software vendors have

dedicated teams and engineers to follow algorithm changes and their impact on the SEO reporting required by enterprises.

•Automated reporting to provide data in near real time. Many brands end up trying to put a lot of data in spreadsheets and manually update them. But that doesn’t provide a complete view of the data. Most enterprise SEO tools offer highly customized reporting capabilities that are widget- and wizard-driven to make reporting easy and fast.

Recommended steps to making an informed purchase

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO tool decision-making process. The following section outlines four steps to help your organization begin that process and choose the SEO tool that is the right fit for your business needs and goals.

Step One: Do you need an enterprise SEO software tool?

Deciding whether or not your company needs an enterprise-level SEO tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support, and financial resources. Use the following questions as a guideline to determine the answers.

1. Do we have the right human resources in place? Having the people to implement and use SEO tools is a prerequisite to success. If you have marketing staff, SEO tools will make them more efficient and effective. 2. Do we have C-level buy-in? Enterprise SEO software is a five- or six-figure investment annually. Agreeing to a definition of “success” with the executives at your company is critical to winning their long-term support.




Once you have determined that enterprise SEO software makes sense for your business, spend time researching individual vendors and their capabilities.

3. Do we have the right technical resources? Successful enterprise SEO needs dedicated technical resources deployed to it to act on recommendations and opportunities the tool/reports reveal.

4. Who will own enterprise SEO? Enterprise SEO is commonly placed into marketing, editorial, or IT depending on the nature of the business. Unfortunately, in large companies, it usually ends up with either whoever has the budget or whoever can best articulate the business case. In a best case scenario, it should be both.

5. Can we invest in staff training? It is vital to provide training to technical, design, content, and marketing teams, reinforcing it on a regular basis. A successful enterprise SEO implementation will find ways to inject the SEO knowledge into existing training programs and identify internal evangelists to broadly distribute the messages. Training needs to be comprehensive, consistent, and continuous.

6. Have we established KPIs and put a system in place for tracking, measuring, and reporting results? It’s important to know upfront what you want your SEO to achieve. Do you want to improve SERP rankings, or the time visitors spend on your site? Is conversion, whether a product purchase or white paper download, your key objective? Having goals will help you decide if you’re ready to put an enterprise tool to good use, as well as help you decide which tool will best meet your organizational needs.

7. Do we have realistic expectations? It is not uncommon for enterprise SEO efforts to take at least six months to generate tangible results. If SEO is a new initiative within the organization, there are cultural shifts and workflow processes that will need to be implemented and refined. Setting realistic timelines and goals will help build support at all levels of the enterprise.

Step Two: Identify and contact appropriate vendors

Once you have determined that enterprise SEO software makes sense for your business, spend time researching individual vendors and their capabilities. Make a list of all the SEO capabilities you currently have, those that you would like to have, and those that you can’t live without. This last category is critical, and will help you avoid making a costly mistake.

For example, if social signal integration is crucial to your natural search process, this is one capability you will focus on during vendor interviews and demos. If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Take your list of capabilities and then do some research. The “Resources” section at the back of this report includes a list of blogs, reports, and industry research that will help. (Many of the vendors profiled in this report also provide white papers and interactive tools that can help.)

Once you’ve done the necessary research, narrow your list down to those vendors that meet your criteria. Submit your list of the SEO capabilities you’ve identified, and set a timeframe for them to reply. Whether or not you choose to do this in a formal RFI/RFP process is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. The most effective RFPs only request relevant information and provide ample information about your business and its SEO needs. It should reflect high-level strategic goals and KPIs. For example, mention your company’s most important KPIs and how you will evaluate the success of your SEO efforts. Include details about timelines and the existing digital technology you have deployed.




When written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides come to a shared understanding of the purpose, requirements, scope, and structure of the intended purchase.

When written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides come to a shared understanding of the purpose, requirements, scope, and structure of the intended purchase. From the RFP responses, you should be able to narrow your list down to three or four platforms that you’ll want to demo.

Step Three: Scheduling the demo

Set up demos with your short list of vendors within a relatively short timeframe after receiving the RFP responses, to help make relevant comparisons. Make sure that all potential internal users are on the demo call, and pay attention to the following:

• How easy is the tool to use?• Does the vendor seem to understand our business and our marketing needs?• Are they showing us our “must-have” features?

Other questions to ask each vendor include:

1. How do you calculate your search volumes? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices, and affect the ROI of your search marketing efforts. Find out if the tool uses exact match, broad match, or phrase match, and where raw data is extracted from (i.e., analytics, log files or a proprietary tracking pixel).

2. Can this system track millions of searches, visits, site pages, etc? Knowing whether the solution is a true enterprise solution or a simple tool that may not scale for your business needs is crucial. Limits on the numbers of keyword rankings, pages or traffic tracked could impact your use of the system or significantly increase the cost.

3. Do you support international search? There are many nuances within international SEO that can mislead even the best SEOs. Find out if the numerator in the calculation of the platform’s average clicks per search or average search volume are normalized for global or local (in that market) search, and whether or not search ranks are calculated from within country or remotely. Misapplication of international data could impact the ROI of your search marketing efforts.

4. How robust and flexible are your reporting options? Different users have different reporting needs. Find out if reports can be customized and automatically delivered to different users and types of users. For example, high level KPIs for the CMO versus drill-down details for web development or IT. And, whether any and all data can be exported in CSV format.

5. Where are the actionable reports? Enterprise tools all have dashboards and generous amounts of data but it’s very important to understand how, and which, reports can immediately benefit your business. A good sales team will understand your company’s objectives and KPIs and will have reports ready or can run them in real-time. This is data that can be handed over to the respective teams and promptly acted on.

6. What other meta-information does your system collect that may be made available to me via API? Being able to trace search traffic data from the front of the funnel all the way to sales data in a CRM or business intelligence system will help you to more accurately calculate ROI.




Before deciding on a particular vendor, take the time to speak with one or two customer references, preferably someone in a business similar to yours.

7. Is there a workflow built in that allows me to coordinate the work of my marketing, content, web development, social media, and PR teams across the organization? SEO does not operate in a silo. A true enterprise tool should provide built-in workflow management that includes task assignment, management, and monitoring of completion rates across groups.

8. What kind of ongoing support and client engagement will your account team provide? How will you gauge our use or non-use of the tool’s features? One of the most common reasons a company transitions out of an enterprise tool is because they don’t use it enough. A vendor should be prepared to address this issue and specifically how the tool creatively engages users and gets them back into the environment.

9. What new features are you considering? What’s the long-term roadmap and launch dates? The SEO landscape is constantly changing with new features to further leverage digital assets rapidly coming out of Google and Bing. It’s important to understand the level of innovation and the ability to add and track emerging technologies. Rel=canonical, Rel=prev/next, authorship, structured data are all examples of enhancements that should be on every vendor’s radar. Knowing a vendor’s new feature release date schedule and its ability to stick to committed timelines is also very important. This helps establish a long-term trust and relationship with the vendor that it will always be on the cutting edge of SEO.

Step Four: Check references, negotiate a contract

Before deciding on a particular vendor, take the time to speak with one or two customer references, preferably someone in a business similar to yours. The SEO vendor should be able to supply you with several references if you cannot identify ones yourself. Use this opportunity to ask any additional questions, and to find out more about any questions that weren’t answered during the demo. Make sure that the person you’ve been referred to is someone who is a primary user of the solution. Consider also asking these basic questions:

• Why did you move to an enterprise SEO tool?• Why did you select this tool over others?• Has this tool lived up to your expectations?• How long did the system take to implement?• Are you also using additional tools for crawling, page evaluations, competitive analysis,

domain, and link data? • Were there any surprises that you wish you’d known about beforehand?• Where have you seen the most success? The biggest challenges?• How are you measuring your own success?• How easy was the set-up process and how long? Did the vendor help?• How responsive is customer service?• Has there been any down time?• What is the most useful, actionable (favorite) report the tool generates?• What do you wish they did differently?• Would you recommend this tool?

Although not all vendors require an annual contract, many do. Once you’ve selected a vendor, be sure to get in writing a list of what technology and support are covered in the contract. Ask about what kinds of additional fees might come up. Are there charges for custom integrations, if so, how much? What is the hourly charge for engineering services, and is there a minimum? What partner organizations are available to install and integrate the tool? If we need to train a new hire midyear, what will that cost? What is the “out” clause? Obtaining the answers up front – and having them in writing – will ensure fewer surprises or additional costs down the road.




To be most effective, marketers must be agile, be plugged in to every aspect of the digital marketing organization, and have the support of C-suite executives.

ConclusionSEO has solidified its role as an effective mainstay of digital marketing. But the market continues to evolve rapidly to meet the challenges posed by the search engines, social networks, and today’s mobile consumer. To be most effective, marketers must be agile, be plugged in to every aspect of the digital marketing organization, and have the support of C-suite executives.

An enterprise SEO tool can help you achieve these goals, by automating time-consuming tasks, and providing accountability that can prove the ROI of your SEO campaigns. Marketers have a wide range of choices when it comes to SEO tools, from point solutions that monitor broken links or SERP rankings, to page-optimization tools, and full-service enterprise solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles.

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO tool decision-making process. Perform your due diligence when it comes to identifying, researching, and interviewing SEO tool vendors. A successful conclusion to this process can result in greater long-term ROI and ongoing business productivity. n


Vendor Profiles



Target Customer

• Digital marketing agencies and enterprises managing multiple sites

Key Customers

BetfairCrédit AgricoleRegusSantander Private BankSophos

Key Executives

Laurence O’Toole, CEOPenny Holt, Finance DirectorMark Bennett, CTODennis Hart, President, U.S. Operations

Company Overview

• Founded in 2009• 21 employees• Raised $1 million in angel funding in 2012• Headquartered in London with additional operations in France

Product Overview

• Cloud-based software for owned and earned media.• Offers access to a unique database of ‘Big SEO Data™’, ‘Big Social Data™’ and ‘Big

Marketing Data™’ coupled with third-party API integration.• Multi-site project management and reporting, white-label, and API solutions.• Keyword suggestions and opportunities are automatically generated across multiple

search engines. • Proprietary ‘Not Provided’ solution.• Segmentation is available to sort generic (non-branded) from branded keyword traffic

and to track competitors.• Automatically tracks page-level traffic, social shares, and links. • Daily site checks for common errors; weekly site crawls identify SEO issues. • Page-level optimization tool compares client with top-ranking URLs to drill into what

needs to be done to outrank the competition.• Backlink tool analyzes link quality and acquisition, automatically finding new link

possibilities, including education and government sites, and tracking new links. • Includes free article, PR, and newswire services, as well as generic and niche

directories. • Identifies key influencers in client niche and has a complete suite of link management

tools.

1346 E Broadway, Suite 103Pearland, TX 77581(T) 281-816-5176 www.analyticsseo.com

www.analyticsseo.com



Vendor Profiles



Reporting and Analytics

• Project manages portfolio of websites from one interface and identifies issues impacting performance across all sites.

• Competitor sites are audited to discover ranking factors and backlinks. • Users can analyze up to five competitor sites per domain.• Bulk competitive analysis is available upon request.• Agencies can integrate a white-labeled, site-auditing widget to help convert more

site visitors to leads. • Tracks keyword ranking history daily and provides an overview of average monthly

and weekly rankings. • Integrates with Google Analytics and produces reports that can be scheduled in

PowerPoint, PDF or Excel according to needs.

Social Signal Integration

• Analyzes social media through content marketing and link prospecting.• Conducts analysis of top performing organic landing pages to monitor social shares.• Integrates with Majestic SEO to find quality site links and checks social networks to

monitor social site user bases.

Third-Party Partnerships and Integration

• APIs cover keyword ranking, competitor and market research, site auditing, and blogger outreach.

• Partners can develop additional white-label solutions and new product and revenue streams with Analytics SEO’s API.

• Third-party data providers include Google and Adobe for web analytics, SEMrush for keyword rank checks, Majestic SEO for link databases, and Google Webmaster Tools.

Pricing and Service

• Tiered pricing levels include a freemium option for one domain for a single user, 10 keyword rank checks, 20 pages crawled and 50 backlinks.

Micro-business and start-ups: $29/month.SMB: $169/month for four domains, two users, 200 keyword rank checks, 500 pages crawled, and 500 backlinks.Agency & Enterprise: Custom packages.

Pricing varies based on features selected, professional services needed and the number of sites, keywords, pages and backlinks. Larger packages include advanced features like bulk keyword history site imports, advanced reporting, multi-site management, professional services and priority support.

• No annual contract required.Month-to-month and annual subscriptions are available. Annual subscriptions are discounted.

• Customer support through phone, email, and online meetings. • Free webinars, a manual and video resources is included for all accounts.

Product Details





Vendor Profiles



Company Strategy

• London-based company targeting U.S. and Europe for growth.• Enhancements for 2014 include algorithm tracking, mobile rankings and further

content marketing and social integration.

Product Details





Vendor Profiles



Target Customer

• Enterprise marketers, digital agencies, mid-market ecommerce companies

Key Customers

Adobe HPiProspect MarriottMicrosoft PerformicsQuora

Key Executives

Jim Yu, founder and CEO Lemuel Park, founder and CTO Jim Emerich, CFOJoshua Crossman, VP, Client Services and StrategyBarrett Foster, VP, SalesAlbert Gouyet, VP, OperationsBrad Mattick, VP, Marketing and ProductsSammy Yu, Chief ArchitectTom Ziola, VP, Business Development

Company Overview

• Founded in 2007• 220-plus employees • 750-plus clients • Additional offices Chicago, New York, and London

Product Overview

• SaaS-based BrightEdge S3 platform offers patented competitive intelligence and reverse indexing.

• Tracks global and local search engine rankings across desktop, mobile, and tablet for 301 cities and 169 countries, including China’s Baidu and Russia’s Yandex.

• Keywords can be tracked in either English or the local language. Customers can check their performance by keyword group and compare it to competitors or to discover new, untracked competitors.Offers recommendations for over 32 on- and off-page factors including content, header tags, meta tags, social signals, backlinks, and keywords.

• Partners with Majestic SEO’s link index for link management. • Provides existing and historical backlink information including quantity, anchor text,

URL, add date, category, and type. Provides recommendations for backlink opportunities and insight into competitor backlinks.

999 Baker Way, Suite 500San Mateo, CA 94404(T) 800-578-8023www.brightedge.com

www.brightedge.com

www.brightedge.com


Vendor Profiles



Product DetailsReporting and Analytics

• Solution for secure search with page reporting integration to analytics to understand actual SEO performance at the page level.

• Customized reporting options include financial forecasting for SEO projects; keyword prioritization can be customized according to difficulty and resource variables.

• Customizable dashboards provide a comprehensive picture of SEO performance.• Task management workflow tracks assignment, progress, and completion. • Blended rank feature measures true search rankings across rich media, social, and

geographic results.• Includes competitive intelligence, keyword opportunities, and SEO recommendations

for on- and off-page factors based on trending data.


• Correlations between social and SEO examined through a patent- pending technology built with partners and customers Facebook and Twitter.

• Social site audits perform site checks on Facebook’s OpenGraph, offering optimization for a brand’s Facebook page performance.

• Twitter trends can be viewed directly within the platform and used to time engagement and outreach.

• Social and SEO metrics can be compared side-by-side, as can the social SEO performance of the top 10 ranking pages for a keyword.

Social signals such as “likes” and “tweets” are integrated into keyword rankings. Shared URLs, Plus Ones on Google + and LinkedIn metrics are also tracked.


• Integrates with all major web analytics providers including Google Analytics, Adobe Analytics, Webtrends, and IBM Digital Analytics.

• Integrates with Google Webmaster Tools and Majestic SEO.• Setup is facilitated by BrightEdge’s Connect API.

Pricing and Service

• Customized pricing based on number of keywords and websites, as well as geographic coverage.

• Additional fees for custom integrations.• Accounts are billed monthly; volume discounts are available.• Customer success organization (60 reps) is included in pricing and available to help

clients’ manage implementation and report building.• In addition to training and implementation assistance, a quarterly, in-person executive

business review is included to gauge results. • Inbound service is available 24/7 through email and system-based routing tickets.


www.brightedge.com

www.brightedge.com


Vendor Profiles



Product DetailsCompany Strategy

• Ten major product updates per year.• Recent innovations include secure search solution with page reporting.• Moving toward a content-marketing and page-centric approach through the

following:Allows clients to optimize pages for multiple keywords and focus on internal linking structures.Released a Page Manager module in September 2012, Content Optimizer integration with Adobe CQ in February 2013, and Page Reporting in August 2013.


www.brightedge.com

www.brightedge.com


Vendor Profiles



Target Customer

• Large agencies and enterprise-level marketers

Key Executives

Seth Besmertnik, CEO Jim Caci, CFOSeth Dotterer, VP, MarketingEric Reisch, VP, Account Development & SalesBaruch Toledano, VP, Product ManagementAndrew Wilson, VP, Engineering & Co-founderMaria Bradley, Sr. Director, Customer Success

Key Customers

Ancestry.com Angie’s List BestBuy Capital OneFedEx General Electric (GE)Siemens

Company Overview

• Product Launched in 2010• 100-plus employees• Raised $20 million in Series C funding in October 2012 led by Investor Growth

Capital, with FirstMark Capital and Matrix Partners

Product Overview

• Conductor’s Searchlight offers monitoring across organic, universal, and international search results.

• Allows multiple teams to manage workflows, share metrics, and automate reporting. • Automated alerts signal issues that require immediate attention, even on a daily

basis, and the platform helps customers create business cases to justify and track search marketing investments.

• Supports global efforts across international search engines and dozens of languages.• Provides extensive keyword discovery functionality to identify new opportunities for

content. • Optimizes existing content through recommendations for on-page and off-page

factors. • Content Insights functionality allows marketers to create rule-based segments of

their site, such as product or category pages, in order to understand their search and traffic performance beyond the page level.

2 Park AvenueNew York, NY 10016(T) 888-9CONDUCTwww.conductor.com

www.conductor.com

www.conductor.com


Vendor Profiles




• Tracks and measures keywords, backlinks, and competitive intelligence. • Keyword summaries show ranks, recommendations, and traffic, while historical data

includes all HTML allowing customers to view page and rank changes over time for their own sites as well as their competitors.

• Users can view and customize data and insights to their needs through personalized workspaces and into customized reports.

Social Signals Integration

• Provides visibility into social signals from Google, Facebook, Twitter and LinkedIn for all content, including analysis of users’ pages and in-depth competitive data for both configured and discovered competitors.

• Social metrics are reported in near real time, allowing users to quickly measure the impact of their social activities.

• Social metrics are intelligently blended with a variety of data sources to provide a holistic view of natural search and social activities.


• Conductor partners with SEMrush for keyword research and Moz for link reporting. • Searchlight integrates with all major analytics platforms including Google Analytics,

Adobe Reports and Analytics, Adobe Data Connectors, IBM Digital Analytics, and Webtrends.

Pricing and Service

• Searchlight pricing is customized based on customer need, and begins at $2,000/month.

• The average customer spend is $50,000 annually, according to Conductor executives.• Free trials are available. • A customer success team provides support, training and best practices. • A customer community facilitates learning through an information-sharing network.

The community also offers access to instructional documentation, case studies, and Conductor research.

Company Strategy

• Planning to double staff by the end of the year, with a focus on engineering and customer success.

• Utilizes a Customer Advisory Board to direct product roadmap.• Looking to expand its international footprint.

2 Park AvenueNew York, NY 10016(T) 888-9CONDUCTwww.conductor.com

www.conductor.com

www.conductor.com


Vendor Profiles



Target Customer

• Mid-market and enterprise-level agencies and marketers

Key Customers

Chegg GroupMOutrider RecruitScribd SearchFactoryTraffika

Key Executives

Ray Grieselhuber, CEO and Co-founderErin Robbins O’Brien, Chief Operating Officer

Company Overview

• Founded in May 2010 as a product of Ginzamarkets• Originally funded by Y Combinator; received $1.3 million in additional seed funding

in August 2011 from 500 Startups, Venture51 and several angel investors• 15 employees• Additional offices in Japan, Europe, and Austin, Texas

Product Overview

• A unified search, social and content marketing dashboard with global capabilities.• Offers daily optimization recommendations for keywords and content targeting, page

structure, and crawlability.• Provides daily data updates, including keyword rankings, across multiple search

engines, including Google, Yahoo, Bing, Yandex, Baidu, and Sogou.• Supports 120 countries; localized user interface is available in five languages: English,

Japanese, Chinese, Spanish and Russian. • An implementation wizard guides users through the initial setup process in five

minutes. • The Workflow feature further provides comprehensive project and task management,

and users can be assigned tasks from anywhere in the application. Customers can create customizable reports filtered by date, granularity, search engine, keyword group and conversion event types.Project owners are automatically notified when a task or project is complete.

25 Taylor St. San Francisco, CA 94012(T) 888-469-2707www.ginzametrics.com

http://www.ginzametrics.com/



Vendor Profiles




• Proprietary algorithms work in combination with a customer’s third-party analytics provider to track and measure daily site rankings, traffic and conversions, and optimization opportunities.

• Offers optimization recommendations for keywords and content targeting, page structure, and crawlability.

Specifics include HTML title tag, body tags, errors, meta tags, headers and internal linking analysis. The system assigns numerical scores (0-100) to indicate performance in these areas and prioritizes accompanying suggestions.

• Large keyword sets are managed through keyword grouping; internal search accommodates quick grouping of common terms.

Available options include overlapping of keywords across multiple groups and keyword match rules. Both a CSV file import and the option to integrate with Google Webmaster Tools enable adding keywords in bulk.

• The dashboard charts daily SERP data with historical data to visualize trends and search engine algorithm updates.

Analytic data such as organic visits and e-commerce revenue can also be graphed within GinzaMetrics, along with viewing data by device type, including desktop, mobile and tablet.

• Competitor insights deliver visual representations of keyword, content, and backlink data.

• Customers can access ranking changes at the individual keyword and keyword group level.

• Competitors’ sites are also crawled to detect content strategies.• Reports can be white labeled and scheduled to email at any interval to colleagues,

clients or teams. • Customers can add their own notes and section headers to each section of the

report, enabling virtually any type of communication to be automated and managed inside the application.

• Account summaries and keywords can be downloaded in Excel and CSV formats and saved to brandable PDF reports.


• Customers can compare social performance to organic search performance within the same dashboard and include the analysis in reports.

• Data including clicks, comments, and link sharing is collected from Facebook, Twitter and Google+ on a daily basis.





Vendor Profiles



Product DetailsThird-Party Partnerships and Integration

• For its backlink features, GinzaMetrics partners with Moz for data on almost 700 billion links.

Link strength and opportunities are scored using proprietary algorithms, which evaluate existing domain strength and identify new opportunities. Customers are notified of new link acquisitions or problems with existing links through automated alerts.

• GinzaMetrics integrates with major analytics providers including Google Analytics, Webtrends, Adobe Analytics, and IBM Digital Analytics, as well as CRM solutions such as Salesforce.

• Provides an API for customer developer teams and integration into other platforms.

Pricing and Service

• GinzaMetrics offers three SaaS-based pricing plans, all featuring access to scheduled reporting, white-labeling capabilities and unlimited users:

Small: $1,000/month for 2,500 keywords; 10 sites; and 2 tracked competitors per site. Medium: $1,500/month for 5,000 keywords; 30 sites; 3 tracked competitors per site; and 1 custom dashboard.Large: $2,500/month for 10,000 keywords tracked; 100 sites; 4 tracked competitors per site; and 3 custom dashboards.

• Annual contracts are discounted (but not required). • Two-week free trial is available.• 24/7 phone support available; Medium and Large plans are serviced by dedicated

account managers.

Company Strategy

• New social media integration and task management capabilities.• Plans to expand international support, universal search.• Additional expansion to support local and mobile growth underway.





Vendor Profiles



Target Customer

• Agencies and brands optimizing brand content for massive discoverability and engagement as they search and share across social and mobile devices

Key Customers

Bell CanadaBBDOFirst DigitalGearyLSFThe SEO Company

Key Executives

Krista LaRiviere, CEO and Co-founderChris Adams, CTO and Co-founderMalcolm MacGregor, VP, Sales and Marketing

Company Overview

• Founded in 2009• 17 employees• Raised $2.1 million in two rounds of funding since April 2010 from the Investment

Accelerator Fund, MaRS, GrowthWorks, and FedDev IBI • Offices in Toronto and San Francisco

Product Overview

• SaaS-based platform reports on the impact and engagement of a client’s content across its mobile, web, and social presence.

• Daily data collection across social, search, and mobile sources.• Content optimization tool for organic search and content marketing.•Not Provided module informs marketers on keywords driving traffic despite Google’s

encryption efforts. •gMobile provides content marketers with a third dimension of insight from mobile. • Provides insight on the competitiveness of keyword phrases and which keywords are

included in backlink anchor text.• Backlinks tool helps clients create new and quality links on a consistent basis.

85 Bayfield Street, Suite 202Barrie, ON L4M 3A7(T) 705-727-5650

U.S. Headquarters181 Fremont StreetSan Francisco, CA 94105(T) 866-743-5960www.gshiftlabs.com

http://www.gshiftlabs.com/



Vendor Profiles




• Reporting module offers export and white-label capabilities, scheduled reporting, and automated, scheduled, emailed reports.

• Metrics include number of backlinks, number of indexed pages, frequency of search engine crawling, and top ranking keywords.

• Provides content optimization recommendations through a systematic task tracking process.

• Prioritized suggestions are made to improve content for both websites and blogs. • Tasks are plotted on gShift’s Web Presence Graph, which subsequently measures and

visualizes any resulting ranking changes.• Competitor intelligence for position data, backlinks, and indexed pages; provides

side-by-side comparison with competitor’s site.


• Collected from Facebook, Twitter, LinkedIn, Google+, and YouTube.• Graphically plots social media trends. • Conversations are mined in Twitter for keyword opportunities to inform the content

marketing workflow process. • Social activity and backlink data can be viewed together in one chart, allowing users

to compare social and search results as content is optimized across channels. • Brand keywords are monitored daily in social streams for content marketers to create

smarter content and engage prospects and customers in conversations.


• Integrates with Google Analytics.• Integrates with Constant Contact.• Provides an open API for additional data integration and reporting.

Pricing and Service

• Enterprise pricing starts at $2,400/month and includes 20,000 keywords as well as branded reports.

• SMB and agency pricing packages are also available based on the number of keyword rankings:

Small Business: $99/month includes one web presence and up to 300 keyword rankings.Pro: $299/month targets in-house SEO teams and includes up to 1,500 keyword rankings.Agency: $499/month targets mid-sized SEO agencies and includes up to 3,000 keyword rankings.Agency Pro: $1,299/month targets large SEO agencies and includes up to 10,000 keyword rankings.

• API use is an additional cost, based on volume of keywords, account setup, and API access.

• Annual contract required. • Coaching and managed services are premium priced. • A dedicated account manager is included in pricing.

85 Bayfield Street, Suite 202Barrie, ON L4M 3A7(T) 705-727-5650





Vendor Profiles




• Goal to provide analytics and reporting on mobile, search, and social in one dashboard for faster reporting, simpler management and more effective content production and publishing.

• Encouraging the shift from SEO to content marketing and social media.85 Bayfield Street, Suite 202Barrie, ON L4M 3A7(T) 705-727-5650





Vendor Profiles



Target Customer

• Enterprise brands and search, social and PR agencies working across local, national and global markets

Key Customers

Blue Rubicon HaymarketGroupM MoneySupermarket.comLBi RazorfishNokia TUITransamerica

Key Executives

Mark Smith, CEOMatt Roberts, Co-founder and VP, ProductMartin Armstrong, CTOCollette Easton, VP, Enterprise

Company Overview

• Founded in 2009• $800,000 in Series A funding in October 2009 from Amadeus Capital Partners

Product Overview

• Supports over 200 countries, 135 languages, and five search engines.• Linkdex’s Content 360 product combines multichannel analytics data, ranking, social,

and backlink data with a technical site crawl. • Outreach and public relations-focused tools support the identification of authors and

influencers, as well as social network and backlink analysis. Relationships developed through these efforts are collected into a contact database for future nurturing.

• Campaign management suite includes task and outreach management, permission levels, productivity tracking, discussions, tags, and file transfers.

• Data is stored in two U.S.-based, cloud-based mirrored data centers.

420 Lexington AvenueNew York, NY 10170(T) 646-403-8159

U.K. Headquarters77 Oxford StreetLondon, UK W1D 2ES(T) +44 (0)20 7659 2390www.linkdex.com

www.linkdex.com

www.linkdex.com


Vendor Profiles




• Customizable enterprise reporting dashboards that have more than 40 reporting widgets to measure multichannel, content, keyword, and outreach performance.

• Share of search and competitor data is reported for countries, cities, towns, and zip codes using geo-ranking results.

• Reports come as presentation-ready PPTs or PDFs.


• Linkdex’s Network Analysis, defined as a network of influential people and domains, uses Twitter to identify social trends and contacts.

• Users input 5 to 10 Twitter handles; Linkdex then builds recommendations for additional contacts based upon that data.

• Multiple networks can be combined to profile and analyze complex media landscapes.

• Authorship data is provided for any market with social profiles being integrated with an author’s details.

• Influencers are visualized in a network diagram with advanced filters, which include network influence and relationship strength.

• Twitter, Facebook, LinkedIn, Google +, and Pinterest signal data integrates with Content 360 and Reporting


• Backlink data is initially provided by MajesticSEO, then re-crawled and evaluated for further analysis and insights.

Pricing and Service

• Pricing based on data consumption and starts at $600/month.• Pricing includes an unlimited number of users. • Account management teams support and train customers.• Enterprise-level customers are additionally supported by an Insights Team, which

assists in onboarding and data applications according to customer requirements.

Company Strategy

• Incorporates user feedback and targets 26 product updates annually. • Plans to integrate more diverse data sources into the platform to continue attracting

a broad marketing audience, including users in the search, content, social, and public relations industries.

420 Lexington AvenueNew York, NY 10170(T) 646-403-8159

U.K. Headquarters77 Oxford StreetLondon, UK W1D 2ES(T) +44 (0)20 7659 2390www.linkdex.com

www.linkdex.com

www.linkdex.com


Vendor Profiles



Target Customer

• Enterprise-level marketers and IT professionals

Key Customers

1-800-Flowers eBayMTV (Viacom) NBTYOzone.ru PetcoWix

Key Executives

Mayer Reich, CEO and Co-founderEli Feldblum, CTO and Co-founderDavid Corre, CFOMichael Barnett, VP, Customer SuccessShlomi Gabbay, VP, Research and Development

Company Overview

• Founded in April 2007• Headquartered in Tel Aviv, Israel • 35 employees•

Product Overview

• SaaS-based software positioned as a global, scalable, end-to-end SEO solution that can be localized in any language, including complex languages such as Arabic and Chinese.

• Continuous site crawls enable real-time data and recommendations; a proprietary method of crawling and indexing results in a more accurate sample of the website to be optimized.

• Prioritization of recommendations is provided for all issues, and is based on number and relative importance of pages affected.

Features a 301 redirect tool that assists with site rollovers (e.g. implementation of site redesigns or a site relaunch).

• Offers project workflow, task assignment, permission hierarchies and multi-site management within a customizable dashboard system.

• All data applications are hosted in the cloud.

91 Hahashmonaim St.Tel Aviv, Israel 6120101(T) 972 3 771 1300

U.S. Headquarters345 7th Avenue, Suite 503NY, NY 10001(T) 800-430-1436www.rankabove.com

www.rankabove.com

www.rankabove.com


Vendor Profiles




• Backlink analysis examines several elements of optimization including domain, anchor text, no follow, source and target page, link status, and overall detection of ‘spammyness.’

• Provides competitive intelligence and link discovery based on the keywords, backlinks and on-page elements per competitor.

• Newly discovered backlinks allow users to see which marketing campaigns have impacted their backlink profiles and SEO efforts.

• Automatic keyword suggestions are based on site crawls, third-party analytics, third-party tools, and competitive intelligence.

Platform indicates how difficult it is to rank for any given keyword and displays actionable details about competitor websites occupying the search results for that keyword. Keyword performance on different mobile phones and tablets is also offered.

• On-page analysis tool detects up to 70 SEO issues per page and up to 20 site-wide structural issues per site.

Examples of on-page issues include missing headers, titles, image alt tags, missing keywords in URLs, and duplicate titles, meta descriptions and content.

• The engine classifies a website’s pages into buckets of identical templates so the user can choose to optimize in bulk as opposed to page by page.


• Integration of Facebook, Google+, Instagram, and Twitter. • Social footprint tracking including likes, posts, and backlinks. Enhanced integrations

including tracking of the same metrics belonging to the website’s competitors, and RankAbove recommendations to be provided with next release in Q2 2014.


• RankAbove licenses backlink data from Majestic SEO.• Integrates with Google Analytics.• Partners with Adobe and IBM to integrate with Adobe Analytics and Digital Analytics

web analytics.

Pricing and Service

• Pricing starts at $2,000/month for annual contracts and is customized based on number of keywords and domains in the system.

• Includes ½ day of initial training and 24/7 technical support via email and phone.• Add-on services include Site Rollover (i.e., site redesign), Penalty Removal, and Site

Audit.• RankAbove tracks customer usage of the platform through an analytics system that

gauges whether or not customers are using the software properly.



www.rankabove.com

www.rankabove.com


Vendor Profiles




• Focus on helping enterprise-level companies expand their businesses globally. • Looking at mobile performance as a growth area.• Product roadmap centered on automation, customization, third-party integrations,

and user experience.



www.rankabove.com

www.rankabove.com


Vendor Profiles



Target Customer

• Mid-market and enterprise-level marketing agencies and professionals

Key Customers

Copyblogger GaiamPushFire SafeAuto InsuranceThomson Reuters Vocus

Key Executives

Patrick Keeble, Chief Executive OfficerScott Holdren, Chief Technology OfficerJon Henshaw, Chief Marketing Officer

Company Overview

• Founded in 2007• 25 employees• Privately held

Product Overview

• Major software redesign in August 2013 created more visual, wider dashboard workspace, and organized tools to ease workflow.

• Launched Site Auditor tool in February 2013 to crawl websites and uncover critical technical SEO issues, as well as provide a roadmap to on-site optimization.

• Keyword Rankings tool released in March 2013 incorporates search engine-authorized data to help SEOs analyze content engagement and conversions.

• Google Analytics data integrations permit unlimited custom charts and reports for in-depth analysis.

• Content marketing capabilities include content creation, purchasing and management, optimization analysis, blog publication, and distribution to PR and social networks.

• Uses Amazon’s cloud-based Web Services for data application storage.• Disabled iOS app late in 2013, stating an intent to build a responsive version of its

online platform for mobile and tablet users.

1101 McGavock St., Suite 201Nashville, TN 37203(T) 615-469-5150www.raventools.com

www.raventools.com

www.raventools.com


Vendor Profiles




• Keyword ranking tool reports keyword impressions, clicks, engagement and conversion metrics to clients, all using data that comes directly from the search engines themselves.

• Includes keyword research and management, website and competitor research and management, backlink analysis, link-building campaign management and monitoring, on-site technical optimization; and outreach and contact-relationship management.

• PPC tools include keyword research, Google AdWords campaign management, quality analysis and reporting.

• In October 2013, incorporated Google Analytics’ Advanced Segments, as well as geographic and other metrics.

SEOs can mix and match GA data sets for in-depth, custom analysis and reports.


• Provides social media management (with full integration for Facebook, LinkedIn, and Twitter) including real-time brand and keyword monitoring, outreach and contact-relationship management, metrics analysis, and reporting.


• Moved to DataSift partnership in 2013 for more comprehensive social media monitoring data and sentiment analysis.

• SEO and PPC keyword research data supplied by Google AdWords.• Domain and link quality data supplied by Majestic SEO and Moz.• Content analysis by Scribe. • Basecamp integration available for task management. • Email metrics integrations for reporting include MailChimp, Campaign Monitor,

Constant Contact, Aweber, and Emma.• PR Newswire partnership allows clients to order PR Newswire iReach releases from

within Raven for an additional flat fee.

Pricing and Service

• Two pricing tiers targeting mid-sized marketing agencies and in-house marketing professionals.

Pro: $99/month includes four users, 50,000 managed links, 25,000 link checks, 20 social media monitoring terms, and 20 Scribe SEO content analyses. Agency: $249/month includes unlimited users, 150,000 managed links, 100,000 link checks, 50 social media monitoring terms, and 50 Scribe SEO content analyses.

• Free 30-day trial available.Includes Pro plan with limits on Site Auditor, social monitoring, and content analysis tools.


www.raventools.com

www.raventools.com


Vendor Profiles



Product Details• Both plans include unlimited campaigns; unlimited reports; unlimited Twitter,

Facebook, and YouTube account management; unlimited Google Analytics, AdWords and Webmaster Tools account integrations; and full customization and branding.

• Agencies can use their own domain for white-labeling for an additional $50/month.• No annual contract required; clients that pre-pay for 12 months in advance get an

additional free month.• Customer support is email- and social media-based and available during normal

business hours (Monday-Friday, 8 a.m. to 6 p.m. CST). • Free online training classes offered several times weekly and online marketing-

focused classes offered frequently.

Company Strategy

• Planning to launch an overhaul of reporting system by mid-2014.• Incorporating goals, benchmarks, and baseline comparison reports to allow clients to

do historical and potential campaign analysis.


www.raventools.com

www.raventools.com


Vendor Profiles



Target Customers

• In-house search and digital marketers at mid-market and enterprise-level companies• Retailers with ecommerce websites and brick-and-mortar locations nationwide• Search and social media practitioners at digital agencies

Key Customers

Advanced Auto Parts AT&TCharming Charlie IBMJenny Craig MicrosoftPapa Murphy’s Regis (includes Cost Cutters, Supercuts, Mia & Maxx, etc.)Sports Authority T-Mobile

Key Executives

Michael Gullaksen, Co-CEO Jeff Johnson, Co-CEOClaire Long, COO/CFOChris Reid, SVP and General ManagerBill Connard, VP, Local Search Solutions

Company Overview

• Created by Covario as a new division/brand in April 2012• 200-plus employees• 50 customers• Acquired San Diego-based Top Local Search and its local SEO and business listing

platform in May 2012• Acquired Seattle-based social marketing software provider Meteor Solutions in

November 2012• Additional offices in Beijing, Chicago, Seattle, and London

Product Overview

• Covario software division focused on SaaS-based enterprise search, local SEO, and social media marketing automation, analytics, and activation solutions.

• Product portfolio encompasses more than 15 distinct modules that can be licensed separately or as a suite of enterprise search, local SEO, and/or social marketing software tools.

• Modules are broken out into four categories: Local SEO Automation, Social Media Marketing, Mobile Search and Social, and Enterprise Search Solutions.

• Enterprise Search Solutions Modules include:Keyword Discovery Automation™ dispenses keyword suggestions for both organic search and social media based on a customer’s content, as well as competitor pages. Includes support for languages in North America, South America, Europe, and Asia. Keyword lists may be exported.Search Analytics™ is the reporting dashboard (although each of the other individual modules provides some basic reports). Marketers can create reports based on KPI metrics in conjunction with third-party analytics data. It offers automated SERP recommendations, link opportunities, competitive intelligence, and site auditing. Rio SEO integrates with major Web analytic platforms,

9255 Towne Centre Drive, Suite 750San Diego, CA 92121(T) 858-397-1500www.rioseo.com

www.rioseo.com

www.rioseo.com


Vendor Profiles



including Google Analytics, Adobe Analytics, and Webtrends.Change Tracker™ tracks on- and off- page changes on a weekly basis, providing insight into any resulting traffic fluctuations. This module offers email-based task assignment as well as integration with task management software. Website Optimizer™ is a CMS designed to auto-deploy SEO content and changes to large ecommerce sites. The module was designed specifically to help large sites automate the optimization process. A blend of original content and Rio SEO’s content optimization rules creates new pages that meet SEO best practices. Testing is offered to experiment with new content before going live.Mobile Site Builder™ is similar to the Website Optimizer module, but with a focus on building out mobile websites. Mobile versions of a customer’s native site are created and auto-deployed.

• Local SEO and Mobile Search Modules include:Local Search Optimizer™ automatically integrates best practice local SEO elements into location pages, while providing location analytics to measure local performance and on-page activity by site visitors.Location Finder™ provides SEO-formatted store/location finder and local landing pages for country, state, and retailer landing pages. Includes integrated search and click activity analytics. Mobile Location Finder™ builds optimized and localized mobile landing pages for each city. Local Map Optimizer™ provides consistent Local Map Listing information across the major search engines of Google Places, Yahoo Local, Bing Local, and MapQuest. Local Listing Manager™ provides the ability to manage business location data and export custom spreadsheets formatted for search engine maps, data aggregators, internet directories, and social networks.IYP Link Optimizer™ provides bulk feed submissions to companies like Acxiom, InfoUSA, and Localeze.Facebook Places Optimizer™ provides consistent Store Places Listing information to Facebook Places.

• The platform is cloud-based to provide additional storage capabilities for enterprise customers.


www.rioseo.com

www.rioseo.com


Vendor Profiles




• Users can identify and implement recommended SEO changes on the fly. • Customizable reporting tools track and measure such KPIs as traffic, revenue, and

opportunities. • Built-in algorithm looks at keyword-level variables and issues dashboard alerts to help

users prioritize SEO problems, such as 404 page errors. • Every Rio SEO module can be set to variable user access levels. Agencies can export

data in an Excel pivot-friendly format. Social Signals Integration

• Three modules measure social signals from Facebook, Twitter, YouTube, and blogs, and implement the data into incentive strategies and social advertising:

Social Analyze™ determines the visibility of a customer’s content marketing and distribution efforts. Metrics include word-of-mouth visitors, number of influencers, influencer demographics, referrals, top shared pages, and conversions, which are used to calculate social ROI.Social Activate™ enables marketers to deploy incentives and rewards for social sharing. Tools are available to reach desktop, tablet, and mobile smartphone audiences.Social Advertise™ uses Rio SEO’s technology to help identify target audiences for social advertising. Users can place media buys and employ retargeting strategies.

• Also tracks “dark social” metrics or techniques that are not normally measured, such as copying and pasting a URL into an email and instant messages.


• Partners with Majestic SEO for backlink data.

Pricing and Service

• Pricing is customized based on modules selected and the scope of deployment.Change Tracker and Social Analytics pricing are based on keyword volume and the popularity of the terms in the system.Website Optimizer pricing can be either a flat fee or performance-based.

• Modules are available individually or as bundles, on a monthly or annual basis.• Included support ranges from dedicated staff, custom webinars, e-learning

curriculum, and on-site visits to self-serve e-learning videos and manuals.

Company Strategy

• The company remains open to considering potential acquisitions to expand product line.

• Expect the company to invest heavily in its unique local SEO and local business listing management platform in the year ahead, as well as its social media marketing automation and analytic tools.

• Rio SEO is aligning with the trend of SEO moving into inbound and content marketing to engage in full customer lifecycle management, including traditional and local search, social engagement, and earned relationships.


www.rioseo.com

www.rioseo.com


Vendor Profiles



Target Customer

• Mid-market and enterprise-level marketers and agencies with a global customer base or plans to expand globally

Key Customers

eBay MattelResolutionMedia SiemensSymantec Virgin Media Business

Key Executives

Thomas Leo Schuster, CEOMarcus Tober, founder and CTODirk Wolf, CFO

Company Overview

• Founded in December 2007• 100-plus employees• Raised $11 million in three rounds of funding since January 2010• Additional offices in New York, San Mateo, London, and Paris

Product Overview

• Searchmetrics SuiteTM provides a database of 240 million keywords and 100 million domains in 134 countries.

• Allows for international tracking and evaluation of SEO campaigns and search engines including Google, Bing, Yandex, Baido, Naver, and Seznam.

• Suite tools include the following:Traffic Insight. Closes the “not provided” information gap for high-traffic keywords. URL-based concept includes traffic data and new keyword potential.Content Optimization. Provides content analysis and optimization of text content. Social Engagement. Tracks the social engagement of online projects in real time, and quantifies and analyzes the interactions of viral marketing campaigns on all of the relevant networks. Holistic Search. Performs exact comparison and gap analysis of SEO and PPC performance with the same keyword set to identify hidden traffic and conversion potentials.

Optimizes PPC strategy, tracks specific goals and finds appealing keywords.

Searchmetrics GmbHGreifswalder Straße 21210405 Berlin, Germany

U.S. Headquarters1115 Broadway, 12th FloorNew York, NY 10010(T) 866-411-9494www.searchmetrics.com

www.searchmetrics.com



Vendor Profiles




• Analyzes Google Universal Search performance for any domain in the images, video, shopping, or maps channels.

• Identifies on-page optimization requirements - the software crawls and assesses an unlimited amount of pages of a domain to identify on-page optimization needs, providing hints or warnings where required.

• Analyzes local search results for 350 specific cities in 14 countries.• Identifies online competition by displaying the main domains that correlate to

keywords for a selected domain. • Generates detailed customizable reports into a reporting dashboard of KPIs, tables,

and overviews. • Offers automatic reports or alerts and automatic sharing of reports other users as

email attachments or links.• Task and user-level management features for team management.


• Monitors social signals and analyze web site visibility of any domain across five popular social networks: Facebook, Twitter, LinkedIn, Google+ and Pinterest.


• Integrates with leading web analytics tools including Adobe Analytics, Google Analytics, AT Internet, IBM Digital Analytics, Webtrends, and etracker.

• API available for data export only.

Pricing and Service

• Tiered pricing offers three levels: Business, Enterprise, and Ultimate.• All levels require an annual contract and include a dedicated client success manager

(CSM). • Add-on professional services team available to help clients and agency partners

leverage the platform.

Company Strategy

• Focus on growing Searchmetrics’ proprietary database, opening its API for data integration and new partnerships, and targeting enterprise-level international customers.

Searchmetrics GmbHGreifswalder Straße 21210405 Berlin

U.S. Headquarters1115 Broadway, 12th FloorNew York, NY 10010(T) 866-411-9494www.searchmetrics.com




Vendor Profiles



Target Customer

• Enterprise-level and upper mid-market organizations

Key Customers

Home Depot OrbitzOverstock.com Paychex Zappos

Key Executives

Kalpesh Guard, Co-Founder & CEOMitul Gandhi, Co-Founder & Chief ArchitectChristina West, VP, SalesChris Sachs, Director of OperationsDoug Benson, Director of Marketing

Company Overview

• Founded in February 2004; platform launched in 2008• 50-plus employees

Product Overview

• Customized SEO solution that performs daily crawls and offers insights into all aspects of SEO – from keyword rankings, analytics, backlinks and social metrics to content optimization and deep competitive intelligence.

• Coverage for desktop, mobile, local, global and technical SEO.• Page level analysis and Google Webmaster Tools integrations to tackle “Term Not

Provided.”• Content optimization lifecycle management includes research to writing through to

tracking and measuring results and impact.• Daily crawls and a comprehensive set of tracked metrics from bot-level data to social

data. • Advanced, patent-pending, machine-learning algorithm called Actionable

Intelligence™ (A.I.) is designed to learn from hundreds of data points and automatically generate insights and scale SEO practices across the enterprise.

• Automated alerts notify users of detected issues and KPI performance in real-time.• Global coverage in 180-plus countries includes support for each country’s native

languages including Chinese, Japanese, and Arabic letters and characters• Customizable Collaboration and built-in workflow management system.• Data is hosted on a hybrid cloud system that safeguards proprietary customer data in

dedicated servers.

2800 S. River Road, Suite 290, Des Plaines, IL 60018(T) 773-831-4500www.seoclarity.net

http://www.seoclarity.net/



Vendor Profiles




• Open data platform allows clients to import data from any analytics source: Adobe, IBM, Google Analytics, and internal data warehouses.

• Unlimited, customizable dashboards with 100+ visualizations. • Custom reports and visualizations let clients continue using preferred analysis/

visualization within the platform.


• Aggregates social metrics from Facebook, Twitter, LinkedIn, Google+ and Pinterest.• Patent-pending correlation of social activity to SEO results.• Social content research to uncover topics worth writing about.• Daily tracking of social activity for clients and their competitors


• 55-plus integrations within seoClarity’s Data Integration Marketplace.• Trusted partner of Adobe Marketing Cloud, Adobe Experience Manager (CQ5), IBM

Digital Analytics, Google Analytics, and Google Webmaster Tools.• Clients can build a master link profile with data from Majestic SEO, Moz and Google

Webmaster Tools.• Full two-way content management integration with Content Management Systems.

Pricing and Service

• Customized pricing based on volume tracked.Pricing plans start at $1,999 per month (annual contract required).

• Provides dedicated Client Success Manager and a team of technical SEOs. • Support options include:

24/7 critical support (response time for email support averages one business hour).Live chat.Comprehensive online knowledge base contains articles, training videos, and use-case studies.Active online user community.

Company Strategy

• New features and updates are released every two weeks and incorporate customer feedback.

• Approach to enterprise SEO centers on scaling large campaigns.

2800 S. River Road, Suite 290, Des Plaines, IL 60018(T) 773-831-4500www.seoclarity.net




Vendor Profiles



Target Customer

• Mid-market and enterprise-level marketers and agencies

Key Customers

Conrad Deutsche Post DHLFleurop HolidaycheckHomeAway hotel.deidealo

Key Executives

Sören Bendig, CEO, Managing DirectorSven Kalow, COO, Managing Director

Company Overview

• Founded in 2009• 20 employees• One of two European-based SEO vendors targeting the U.S. market for growth

Product Overview

• SaaS-based suite that supports SEO research, rank tracking, backlink analyses, link building, and reporting through the following modules:

Rank Tracker: Offers daily visibility into keyword performance and rankings for 75 language/search engine combinations including Google, Bing, and Yandex. Allows clients to create a user-specific SEO industry index for performance benchmarking and a calculation for SEO keyword performance forecasting.SEO Research: Utilizes different SEO research keyword databases. Universal search rankings are fully integrated and the Knowledge Graph can be analyzed as well. Clients can do historic benchmarking for up to 10 domains.Keyword Research: Allows easy researching, organizing, and processing of extensive high-quality keyword sets for SEO and PPC. Works internationally for different languages. Backlink Analyses: Supports integration with Majestic SEO (no extra subscription required). Uses its proprietary index as seed data and builds functionality on top. Link Building: Features a “Domainfinder” database to enable the user to research topic-relevant domains to target backlink opportunities. Paid Search: Provides competitive intelligence about search advertising campaigns. Product listing ads can be analyzed within the module as well.

• Provides daily data updates, international support, and universal search and knowledge graph integration.

Am Neumarkt 3022041 Hamburg, Germany (T) +49 (0) 40 688 73 58 00www.seolytics.com

http://www.seolytics.com/



Vendor Profiles




• Features a series of reporting templates, which can be customized and white labeled by agencies.

• Search-and-filter options enable users to drill down into data and create reports in PDF or Excel.


• Integrates social signals for Twitter, Technorati, and Delicious, allowing users to track brand mentions on each network.

• Developing a new social media dashboard to integrate with existing social media management platforms and provide more in-depth social analysis.


• Integrates with Google Analytics, Webtrekk, Adobe Analytics, eTracker, and Piwik. Data is used for potential analysis to forecast traffic and SEO data.

• Data from SEOlytics can be used in Excel through an add-in. • An open API is offered to integrate data within existing enterprise/agency platforms

and supports CSV, XML, HTML, and JSON output formats.

Pricing and Service

• Pricing based on keywords and domain quantities; a free starter version includes unlimited domain and keyword analysis, international monitoring for one country, and daily rankings for 10 keywords.

• Customized enterprise and agency plans are available.• Two standard pricing plans:

PRO: $99/month includes daily rank tracking of two projects, daily rankings for 50 keywords, 500 links in Linkmonitor, competitive intelligence from SEO research, reports and exports, and email and phone support (1 hour maximum).ELITE: $339/month includes daily rank tracking of five projects, daily rankings for 550 keywords, 2,000 links in Linkmonitor, unlimited competitive intelligence, and unlimited, branded reports and exports. The SEOlytics API access is included, as is email, phone and webinar support.

• Customers that purchase an annual contract receive a 15% discount. • Onboarding begins with a training webinar; ongoing customer service is provided

through online and phone support. Detailed video tutorials for all functions are included.

Company Strategy

• Focused on transparent data and customizable analysis features, which SEOlytics executives believe are necessary to bring value to the professional user.

• Suite built on daily update intervals and a complete understanding of the SERPs, from full universal search and Knowledge Graph to product listing ads.

• In 2013, the company created new large-scale business intelligence solutions, utilizing their big data and cloud computing cluster technologies to create complex SEO insights for extensive online industries.

Am Neumarkt 3022041 Hamburg, Germany (T) +49 (0) 40 688 73 58 00www.seolytics.com






ResourcesBlogs

“Ramblings about SEO,” published by Stone Temple Consulting. www.stonetemple.com/blog“The Moz Blog,” published by Moz. http://moz.com/blog“Rand’s Blog,” published by Rand Fishkin. http://moz.com/rand

Websites

www.marketingland.comwww.digitalmarketingdepot.comwww.searchenginewatch.com

Articles

“Prioritizing SEO Strategies in 2014: Where to Focus,” by Warren Lee, Global SEO Manager, Adobe. http://searchengineland.com/prioritizing-seo-strategies-2014-181998“Why SEO Can’t Reside in a Silo,” by Jay Taylor, Founder and CEO, Leverage Digital Media. http://searchenginewatch.com/article/2328860/Why-SEO-Cant-Reside-in-a-Silo“A Year-end Checklist for Evaluating Your Enterprise SEO Program,” by Adam Sherk, VP, SEO and Social Media, Define Media Group. http://searchengineland.com/a-year-end-checklist-for-evaluating-your-enterprise-seo-program-141113 “How to Structure Your Organization for SEO Success,” by Eric Enge, President, Stone Temple Consulting, with Adobe’s Warren Lee. http://searchengineland.com/how-to-structure-your-organization-for-seo-success-118395

Research Reports/Surveys

The State of Search Marketing Report 2013, published by SEMPO and Econsultancy. https://sempo.site-ym.com/?CurrentStateofSearchMarketingLand’s 2014 Marketing Technology Adoption Survey, Third Door Mediahttp://downloads.digitalmarketingdepot.com/MLD_1402_TechAdoptn_landingpage.htmlThe Periodic Table of SEO Factors, Third Door Media.http://searchengineland.com/seotable/

www.stonetemple.com/blog

http://moz.com/blog

http://moz.com/rand

www.marketingland.com

http://digitalmarketingdepot.com

www.searchenginewatch.com

http://searchengineland.com/prioritizing-seo-strategies-2014-181998

http://searchenginewatch.com/article/2328860/Why-SEO-Cant-Reside-in-a-Silo

http://searchengineland.com/a-year-end-checklist-for-evaluating-your-enterprise-seo-program-141113

http://searchengineland.com/how-to-structure-your-organization-for-seo-success-118395

https://sempo.site-ym.com/?CurrentStateofSearch

http://downloads.digitalmarketingdepot.com/MLD_1402_TechAdoptn_landingpage.html

http://searchengineland.com/seotable/