IBM Websphere Portals

The Quick, Secure, Customizable Way to Enterprise Portals

© 2007, Strategic Focus Market Research, LLC. All rights reserved.Information is based on best available resources.

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 2

Why Enterprise Portals?

- Customer Portals• Support the sales process, providing a means to gain ready

access to products and technical support

- Partner Portals• Enhance the business process with other companies

- Internal Portals• Manage the flow of information within the company

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 3

Portal Services

- Presentation Layer• Show the company’s Internet face and provide an interface

to applications

- Application Layer• Perform specific functions, such as control of process

flows and management of data

- Data Layer• Transfer data between applications as part of a process

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 4

Why Enterprise Portal Software?

- Reduce Development Costs• Extend and Retain the Value of Existing Enterprise

Applications

- Improve Coordination and Collaboration• Provide real time access to unified information, to

customers, business partners, and employees

- Improve Document Management• Capture and store information as it is created, with instant

retrieval

- Comply With Government Regulations• Enforced, automatic adherence to regulations

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 5

Portals Support SOA Design

- Carry the Development Investment Forward• Functions modules• Existing Services• Rewritten Legacy Systems

- Provide Development Tools• Deployment framework• Intelligent, innovative, multi-modal use• Reusable, dynamic and personalized services

- Empower ALL departments, not just IT, to create Business Process Flows

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 6

Portals in the SOA Environment

Composite application that delivers services in the form of

portlets , in the context of a business process

Sales ForceAutomation

Customer Relationship Management

Content Management

Collaboration

eHR

Syndicated Rates

E-Forms

Composite products

Management Dashboards

Workflows

BusinessAlerts

e-Mail

DocumentManagement

E-Learning

Instant Messaging

Communication

ERP Information

PresenceAwarenessNatural, Intuitive,

Adaptive User Experience

role-based

in context

process-

driven

Browser

Rich Clients

Mobile Clients

Services

Composite application that delivers services in the form of

portlets , in the context of a business process

Sales ForceAutomation

Customer Relationship Management

Content Management

Collaboration

eHR

Syndicated Rates

E-Forms

Composite products

Management Dashboards

Workflows

BusinessAlerts

e-Mail

DocumentManagement

E-Learning

Instant Messaging

Communication

ERP Information

PresenceAwareness

Sales ForceAutomation

Customer Relationship Management

Content Management

Collaboration

eHR

Syndicated Rates

E-Forms

Composite products

Management Dashboards

Workflows

BusinessAlerts

e-Mail

DocumentManagement

E-Learning

Instant Messaging

Communication

ERP Information

PresenceAwarenessNatural, Intuitive,

Adaptive User Experience

role-based

in context

process-

driven

role-based

in context

process-

driven

Browser

Rich Clients

Mobile Clients

BrowserBrowser

Rich Clients

Rich Clients

Mobile ClientsMobile Clients

Services

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 7

IBM Websphere Portals

- Important Features:• Portlet Factory Development Environment provides SOA

design support for Composite Applications via re-useable modular portlet libraries

• Composite Application Framework enables rapid creation and deployment of Composite Applications

• Integrated Content Management allows non-technical users, via templates, to customize content/presentation

• Scaleable• Adherence to Standards

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 8

Key Players and Market Shares

12% 11%

5% 11%7% 7%

11%9% 12% 24%

13%19%

19%

15%21%

47% 41%34%

14% 15%

2% 2%

2%

49%

ExecutiveDashboards

Customer Self-service

Applications

Employee Self-service

Applications

Supplier/PartnerFacing

Applications

IBM Websphere

SAP EnterprisePortalBEA WeblogicPortalPlumtree

Vignette

Other

Source: AMR Research

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 9

Critical Differentiators:Sweet Spots of Enterprise Portal Vendors

IBM WebSphere BEA WebLogic

Microsoft Sharepoint

Oracle Portal

SAP NetWeaver

Transaction based Portals supporting a broad variety of composite applications for business partners, customers, and suppliers.

Middleware-based Enterprise Integration of business processes, business applications and live content, for large enterprises with complex integration requirements and legacy applications.

Self-Service Portals for customers and employees.

Middleware-based Enterprise Integration of business processes, business applications and live content.

Web Development supported by out of the box applications and frameworks for building custom applications, with a strong emphasis on collaboration and document management.

Self-Service Portals for customers and employees.

Corporate Intranets focused on HR, Sales, Inventory, etc.

Enterprise Integration focused on merging corporate applications with SAP and other applications to support SAP customers.

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 10

WebSphere Portals Value

- Summarized over the case studies that follow, customers particularly value:• Back-office Integration – Retention of existing Web Services

and data flows• Easy Customization – Template controlled tailoring of

Component Applications to satisfy departmental presentation needs

• Secured Single Sign-on – One portal access, secured to ensure that users get all of, but only, the access needed to give them the appropriate business information

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World-wide Provider of IT Solutions

- Profile• 40 years a leader in IT solutions in 80 countries worldwide• 92,000 employees• $12B/year revenue

- Problem• Needed to move from a B2E Portal with limited functionality, to a scaleable, secure,

collaborative environment serving the needs of its business and internal users, with room to grow.

- Solution• IBM Websphere Portal Extend middleware with IBM Workplace Content Management.

- Benefits• Scaleable framework, supporting 2000 or more users at once• Increased support capability, including 200 virtual portals, LDAP integration, improved

content management and a robust search capacity• Greater employee self-service and personalization support, with improved collaboration• Improved productivity

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 12

Major Australian Discount Retail Chain

- Profile• Australian end-of-line merchandiser; 120 widely distributed stores• 2000 employees

- Problem• Needed fast, consistent communication and decision support for managers, spread

over the entire continent, yet with centralized direction

- Solution• Websphere Portal Express

- Benefits• All stores, no matter how remote, have access to new applications that support pricing,

ordering, inventory and delivery• Communication and employee productivity are improved; area managers are able to

direct store managers and provide advance reminders of items such as company-wide markdowns and the need to increase seasonal staffing

• Price-checking and stock coding information is available in real time, and corresponding tickets use a company-wide uniform format

• Savings of more than $200K per year in back-office IT costs

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 13

Large Cookie and Cracker Manufacturer

- Profile• Third largest cookie and cracker maker in North America• 3,000 people in 8 locations

- Problem• Needed a stronger internal and external communication network, in support of B2B

customers• Needed the capability to capture and distribute the most current management

information around the clock.

- Solution• Websphere Portal Enable

- Benefits• A secure, Web-based repository for storing and sharing customer-specific data• Easy integration of existing processes• Automated provision of information to appropriate, and enhanced customer and

management communication overall

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 14

Leading US Insurance Provider

- Profile• Leading life, health, home and auto insurance provider for more than 90 years• Operating in all 50 states, with a strong emphasis on customer service

- Problem• Needed to consolidate, update, and carry forward the capabilities of numerous

existing Web applications into a single interface, reducing maintenance costs and complexity of use

- Solution• Websphere Portal Extend

- Benefits• Through one portal, single sign-on access to information, broad in its variety, but

tailored to individual customer needs• Simplified interface increases brokers and agent productivity, and improves customer

service• SOA environment support, reducing cost of development and deployment of new

functionality

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 15

Large US Cosmetics Manufacturer

- Profile• Beauty products company, worldwide• 6500 employees• $1.95B annual sales

- Goal• Following acquisition of Unilever, which had used a BEA portal system, choose

between BEA and continuing with past successful use of Websphere Portal.• Needed best support of unified single portal development process, web conferencing

and instant messaging

- Solution• Websphere Portal and Websphere Portal Extend, displacing BEA

- Benefits• Preserved investment in Websphere technology• Communication methods streamlined

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 16

In Closing

- IBM WebSphere Portal software leads the rapidly growing portal market for three reasons:

• The technology contained in the WebSphere Portal software is technology that IBM had been investing in before the advent of portals. These ongoing investments include security, application integration, user interface technology and support for mobile devices. The result is a breadth of features and a depth of functionality that go beyond enabling an attractive portal screen.

• WebSphere Portal software delivers value while withstanding the rigors of enterprise-class computing.

• IBM has been a consistent leader in the design and implementation of open standards, which are implemented in Websphere Portal software.

- All of these contribute to making IBM Websphere Portal software the best-of-breed portal software in the industry.

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 17

Thank You!

- White paper• A copy of the white paper can be downloaded from

www.strategicfocus.com or the IBM web site www.ibm.com

- Additional Information on IBM Portals can be found on: • http://www-306.ibm.com/software/sw-bycategory/subcatego

ry/SWH30.html

- This project was funded by IBM Corporation

04/12/23 IBM Websphere Portals - A Presentation by Strategic Focus Slide 18

About Strategic Focus

- Business Strategy Consulting- 20+ years experience in Hands-on Enterprise Software Evaluation by

Professional Software Engineers in our own Laboratory- Market Research

• Phone surveys, customer interviews, etc.

- Marketing Collaterals • White Papers, TCO/ROI studies, etc.

- Domain Expertise: • Portals, CRM, ERP, Open Source, Development Tools, BI Tools, SOA,

Application Servers, RSS Feed Servers, SOA, J2EE and Database Application Performance Management Tools, Enterprise Application Integration, Web Services, Mobile Solutions and other emerging market segments.

- Contact• Jay Prakash 408-568-3993, jay@strategicfocus.com

- Website• www.strategicfocus.com