Enterprise 2.0 - will it really deliver?

Enterprise 2.0 - will it really deliver?

Jeff Patmore, Head of Strategic University Research , BT

© British Telecommunications plc

why are we looking at this?

success in global ICT solutions means being;

leanefficientincredibly well informedable to share knowledge easilyembracing the latest ‘ways of working’


the world we live in…

Jimmy Wales


the web…

• The changes brought about by the web are both global and in every aspect of our lives…

• There is a constant interaction between technology and society with each building upon the other in regular cycles– Understanding these is the key to understanding the

future!


applications…WikiWikiWeb on the Internet Mar 1995 The term "weblog" was created Dec 1997 Wikipedia (English) launched Jan 2001WW2 the peoples war site Jun 2003Second Life Launch Jun 2003MySpace Nov 2003Flickr Feb 2004FaceBook Feb 2004Web 2.0 - O'Reilly Media 2004 Rocketboom Video Blog launched Oct 2004Bebo Launched Jan 2005YouTube launched May 2005YoQoo (Chinese YouTube Clone) Jul 2006FaceBook -open to all users Sept 2006Google buy YouTube $1.6bn (£856m) Oct 2006 FaceBook – open API Jun 2007Microsoft paid $240m for a 1.6% of Facebook Oct 2007 Facebook passes MySpace May 2008


exponential change…

0

10000

20000

30000

40000

50000

60000

70000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 172000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Upt

ake


new paradigms

Enterprise 2.0 + Employee 2.0


Enterprise 2.0…


networks…


social networks inside a business….


wikis


employee 2.0

Comfortable working anywhere in the worldAgile - moving from project to project as neededA ‘T shaped’ person - deep skill & broad knowledgeA networker - maintaining contacts on-lineA strong communicator - in any modeVery well informed and up-to-date (Int’ & Ext’)A contributor to news groups and blogsA content creator - both text and multi-media


It’s not what you know it’s who you know…..

Roz Picard High Herr

John Maeda

Cynthea Breazeal

Andy Lippman

Judith Donath

Hiroshi Ishii

Joe Paradisio

Dan Ariely

Henry Lieberman

Pattie Maes

in a complex and exponential world…..


virtual communities…

David Clark

Natasha Dwyer

Australia

UK

Malaysia

UK

UK US


making change happen…

• If we allow things to spread virally they will take off -but we have to be prepared to wait for people to understand the benefits and for the messages to spread - it will be an exponential growth - slow at first.

– The old saying (pre-dot com bubble) if you build it they will come (field of dreams) - should be modified to;

‘If you build it and it is useful, they will come’.

Thank [email protected]

Technology

Enterprise 2.0 - will it really deliver?