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Enterprise 2.0: Culture. Strategy. Software.

Emiliano PecisPrincipal Sales Consulant

Culture.Strategy.Software.

Enterprise 2.0. Tony’s problem

“Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before).

Enterprise 2.0. Tony queries…

• He connects to his E20 console and queries his Social Search Engine using the customer’s name as a single keyword.

• The social search engine returns results categorized by tags, sources, etc). This special engine uses:

• recommendation engine: aggregating bookmarks and tags of all colleagues to maximize the collective intelligence knowledge

• reputation engine: privileging most authoritative sources

Enterprise 2.0. Tony receives…

• The social search engine understands (from the tags) that Tony is searching for a “customer”, so it queries just the customer database (e.g. CRM)

• This database contains several info added directly by the colleagues (who have a “karma” or “reputation” greater than or lesser than others)

• From the recommentation engine it takes informations more bookmarked by the colleagues

• From the reputation engine it understands who are the most authoritative colleagues who are related to that customer

Enterprise 2.0. Tony thanks…

• If the results coming from the social search engine were useful, Tony thanks the system with a “I like it” to make the search engine more intelligent

• The E20 console checks if the expert is online, if so allows Tony to chat with him with a simple click

• If Tony is satisfied with the expert’s answers, he gives a Kudos to him/her in order to increase his/her “reputation”

Enterprise 2.0. The luck of Tony…

Tony doesn’t know what

the word “email” mean…

Enterprise 2.0. Post debate film…

• A new company culture is needed. A culture based on both the importance of a effective knowledge sharing, and meritocracy

• A new company strategy is needed. A company must believe in their employees, making them fundumental nodes of their network

• The software must be able to see and orchestrate all needed processes

Culture.Strategy.

The Culture. The barriers to overcome…

• Information sharing is more productive

• Endowment effect: people place a higher value on objects they own than objects that they do not (e.g. email)

• 1% rule: more people will lurk in a virtual community than will participate

The strategy. The company must…

• To base everything on meritocracy (kudos, karma, rating, voting, answers)

• Stimulate serendipity (mashup towards external and internal resources)

• Facilitate “aha moments” (problem solving, BI, aggregating contents)

The strategy. Drop the pilot…

From Hutch Carpenter’s blog

The strategy. The company must convey new ideas (please, not by email :)

Enterprise 2.0 Hero

Andrew McAfee

Scientist at the

Harvard Business School

amcafee

A software Enterprise 2.0 must be:

• Freeform. The technology does not in any meaningful way impose, hardwire or make and enforce assumptions about workflows, roles, privileges, content and decision-right allocations (groupware like LotusNotes are NOT freeform)

• Frictionless. Users perceive it to be easy to participate in the platform, and can do so with very little time or effort

• Emergent.  Mechanisms of online emergence are: linking, tagging, following, etc

The software must be based on WOA (ReST ready) in order to…

• enable the integration using mashup

• take advantage of cloud computing

• facilitate the cooperation between different company invoking remote API

The software must be complete

• Must be “technology aware” to recognize all involved environments: from applications (crm, erp, etc) to custom applications

• Enterprise 2.0 use all systems/tools that are below the portals (collaboration, BI, adapters, integration)

• Integrating all “the best of breed” (open source?) could be too expensive

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Webcenter 11g The overview

Webcenter Spaces is frictionless

Webcenter Spaces is frictionless

Webcenter Spaces is freeform

Webcenter Spaces is freeform

Webcenter Spaces is emergent

Webcenter Spaces is emergent

Q&A