Enterprise Tag Management

June 12, 2012

Ensighten & WebTrendsReal-Time Mobile App Analytics and Tag Management for Mobile Marketers

Easy Tagging Enables Advanced WebTrends Analytics

Intuitive, fast WebTrends mobile tagging

Support for Ad, Media, Search, Content, Screen, Conversion, Action and Custom events

Single line of code deployment

Real-time edits to tag behavior

Real-time WebTrends Tagging for iOS/Android Apps

Robust WebTrends Custom Tagging & Reporting

Features

Fast, template-based support for tagging of popular mobile ad networks

Complete WebTrends tagging and reporting support

Change ad networks or A/B test ad networks on the fly

Trigger different ad networks based on conditional logic

Ensighten Mobile/WebTrends – Optimized Ad Serving

Features

Fast, template-based WebTrends video tagging

Make WebTrends calls based on multiple parameters

– Play, Pause, RWD, FF, Stop

– % of video viewed

Integrated with WebTrends reporting dashboard

Ensighten Mobile – Video Tagging

Features

Create in-app privacy dialog boxes. Multi-lingual support.

Disable / enable tag firing based on consumer response or preference

Use conditional logic (app install, usage, geo location) to trigger dialog box

Change dialog box UI, tag firing, conditions on the fly

Comply with country-specific mobile privacy standards or laws

Ensighten Mobile – Privacy Features

Ensighten Mobile – Technical Specs

Supports iOS v5.0 and Android v4.0 apps

Single line of code implementation

– No SDK required

Intuitive UI for easy tag modifications and new tag deployments

– No app recompilation or redistribution required

Real-time tag change deployments

Specify tag firing based on conditional logic

– App usage, geo, time, battery life, etc.