Enhancing Employee Engagement: How Forcepoint Launched a Mobile

Communications Platform to a Global Workforce

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OUR SPEAKERS

#EngageU

Virginia SatromSocial Media Manager

Forcepoint@VA_likethestate

Sonia FiorenzaVP, Content & Engagement

Strategies SocialChorus

@sonia_fiorenza

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HAVE A QUESTION?

Use the hashtag#EngageU

on Twitter for questions & comments

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OR

2016 Survey of more than 300 HR and Communications Professionals

#EngageU

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What inspired Forcepoint to get started with employee

engagement and advocacy?

#EngageU

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FORCEPOINT

• Rebrand in January 2016• New brand and new identity• Forcepoint was built on the successful integration of

Websense®, Raytheon Cyber Products & the Stonesoft next-generation firewall (NGFW) business•  Over 40 offices worldwide

#EngageU

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How was Forcepoint keeping employees informed?

#EngageU

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COMMUNICATION CHALLENGES

• Used methods like company intranet and Sharepoint to communicate with employees• Wanted employees to get excited about the new brand

and company identity through social sharing • Needed an employee engagement platform which was

easy to use for all employees• Started vetting several vendors to find the right fit

#EngageU

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FORCEPOINT GO

• Ease of use important in deciding on a solution• Admin section is very easy to

use• Great for day-to-day

communications• Mobile app and desktop

versions are easy to use and intuitive

• Branded Platform • Huge because of the new brand

re-launch#EngageU

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Introducing Forcepoint Go

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FORCEPOINT GO LAUNCH

• Coincided with launch of new brand in January• Introduced at sales kick-off• CMO announced to the whole sales organization• Held an expo at kick-off where platform was demoed and

employees could ask questions

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Training and Adoption

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TRAINING

• Videos were made of the platform being demoed• In person trainings with

employees• How-to guides with step by step

instructions• Helpful that the platform is very

easy to use

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DRIVING ADOPTION AMONG EMPLOYEES

• Executives played a big role in getting employees to join• Competitions drove sharing • Attended all-hands meetings to remind employees to

download• Reiterated the value of the platform and how easy it is

to use

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Content, Content Content!

#EngageU

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CHOOSING CONTENT TO PUBLISH

• Timely information from an industry and Forcepoint perspective• News releases, product news and

information• Technology trends• Relevant content that makes the

platform valuable for all employees

#EngageU

Virginia SatromSocial Media Manager

Forcepoint

#EngageU

“We want to make sure employees are informed about company and industry news. Forcepoint Go is important in making sure employees are up to date with relevant news and information.”

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MOST POPULAR CONTENT

• Security Labs special investigations findings• New CEO was introduced by

internal and external video • Content around new brand• Big industry news and stories

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CONTENT FEATURED ON FORCEPOINT GO

#EngageU

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USE CASES AND BEST PRACTICES

• Rolling out the new brand to employees • Conferences and large

events• Sharing company case

studies and reports• Push notifications pull

employees back to the app

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Implementation Challenges

#EngageU

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INTERNAL CHALLENGES

• Some resistance to the value of a tool like this due to Forcepoint being new to social media and employee engagement• People also have ideas on how they like to consume

information, some push back from those individuals in changing their habits • As a cyber security organization, some skepticism about

platform security

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Benefits of Forcepoint Go

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IMPROVING COMPANY COMMUNICATIONS

• Forcepoint Go is a tool that all legacy organizations had access to after the rebrand • Easy to communicate to a globally distributed workforce • Increase across company of employees submitting

content • Now have an outlet for everyone to feel involved on

social and internal communication process

#EngageU

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BENEFITS OF FORCEPOINT GO EMPLOYEE COMMUNICATIONS AND ADVOCACY PLATFORM

• Shows the power of social media and the power of employee base to amplify the new brand and messaging • 2,400 employees worldwide and over 900 have

registered• 33% overall engagement rate with 4.7M social

impressions • Dashboard and metrics show the value of the platform • Connect all employees across organization

#EngageU

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What do you see for the future of Forcepoint Go?

#EngageU

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LOOKING AHEAD

• Multiple admins for different channels • Excited to start using My Feed – great improvement for

users• So much excitement from execs and employees that they

are looking to implement a partner version of the program soon• Employees can ask CEO or executives questions and CEO

will answer questions in a video in Forcepoint Go

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Tips for anyone thinking about getting started?

#EngageU

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ADVICE FOR FUTURE ADOPTERS

• Have set goals for your program from the start• Take time to determine what your company really needs• Build channels and programs to help reach your

company goals• Recommend internal contests to promote the platform• Be prepared to answer questions, especially if your

organization is new to having employee engagement program

#EngageU

SOCIALCHORUS IS AN EMPLOYEE COMMUNICATIONS PLATFORM FOR COMPLEX, DISTRIBUTED WORKFORCES.

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CHALLENGES WITH CURRENT COMMUNICATION METHODS

• Employees are not happy with the format in which they are receiving important information• Overall there is a low degree of

engagement among employees

#EngageU

2016 Survey of more than 300 HR and Communications Professionals

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HOW SOCIALCHORUS HELPS COMMUNICATORS OVERCOME THESE CHALLENGES

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WE HELP HR AND COMMUNICATIONS LEADERS REACH EVERY EMPLOYEE IN THE ORANGIZATION WITH THE NEWS AND INFORMATION THEY NEED TO THRIVE.

• Corporate news• HR announcements• Company newsletters• Company social newsfeeds• Industry newsfeeds• Training video• Employee spotlight• Office events• Surveys• Compliance information

ALREADY, 14 OF THE FORTUNE 50 HAVE PARTNERED WITH US SO THEIR EMPLOYEES CAN THRIVE.

2.2M

150+

24Employees in

SocialChorus-powered networks

Branded mobile apps deployed to

app stores

Of the Fortune 200 companies are

customers

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INTERESTED IN LEARNING MORE?

Download our EbookThe Technology Gap in Corporate Communicationshttp://bit.ly/technologygap

Request a Customized Demo

844.WRK2LFEhttp://www.socialchorus.com/tourinfo@socialchorus.com#EngageU

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REGISTER FOR OUR NEXT #ENGAGEU WEBINAR

How Nestlé Waters Launched an Employee Engagement Program to a Non-Wired Workforce Thursday July 7 @ 11AM PT/ 2 PM ET

http://bit.ly/NESTLEWATERSWEBINAR

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HAVE A QUESTION?

Use the hashtag#EngageU

on Twitter for questions & comments

Chat with us on ReadyTalk!

OR

Thank You!