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These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
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Engagement in reporting
Steve ButtryThe Gazette
March 19, 2012#gaztrain
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• https://www.newsu.org/introduction-to-
reporting • [email protected]
Do some live-tweeting• Take notes for this workshop on
Twitter #gaztrain
What engagement isCommunity engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
What engagement isn’t• Promotion (though it has promotional
value)• Distribution of content (though you
should)• Purely a digital pursuit (it uses digital
tools along w/ traditional ones)
What engagement isCommunity engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
Avenues of Engagement• Social media• Blogs• Crowdsourcing• Breaking news• Stories • Events• Curation• Aggregation
• Content submissions• Interactive content• Voting, contests• Comments• Schools, groups• Feedback• Print• Face to face
Engagement in reporting• Social media• Blogs• Crowdsourcing• Breaking news• Stories • Events• Curation• Aggregation
• Content submissions• Interactive content• Voting, contests• Comments• Schools, groups• Feedback• Print• Face to face
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
Why to use • It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with
eyewitnesses• Powerful real-time search
How to use • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Follow community conversation• Breaking news• Crowdsourcing• Live-tweeting
Bookmark this page
https://twitter.com/#!/search-advanced
Vetting tweeps, verifying info• Check full Twitter stream, profile• Connect on phone, in person• Check location (not 100% reliable)• Others verifying? Clusters, not echos• Photos? • Other sources, other tweeps• Ask, “How do you know that?”
More on verificationCraig Silverman tips:
http://www.cjr.org/behind_the_news/eight_simple_rules_for_doing_a.php
Mandy Jenkins tips:http://zombiejournalism.com/2011/09/b-s-detection-for-journalists
/
Say what you don’t know
Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use • If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded
(#copreps better than #dppreps)
Connecting w/ community• Use Advanced Twitter Search to find &
check local tweeps• Search terms & location to find people
tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
Twitter helps your siteContent:• Feed liveblog
(CoverItLive, ScribbleLive)
• Widgets• Curate social media
(Storify, Storyful)• Stories
Traffic:• Your tweets• Retweets• Reach audience not
visiting site
Time management• Saves time in breaking news &
crowdsourcing• Mobile apps let you tweet & read on the
go• 140 characters doesn’t take long to write
or read• TweetDeck, HootSuite, lists, search
• Connect w/ sources (balance, disclosure?)
• Check pages of agencies, people on beat• Crowdsourcing• Look for people in the news• Ask for permission to use photos
Options for journalists:• Use personal FB account, all or most
public• Enable subscriptions (decide which
updates are public)• Journalist page
Use other social tools, too
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help
you vet & verify• Check links, tweets & information on
sources• Link to original source• Attribute
Why crowdsource?• It saves time• Connecting with sources has always been
one of a journalist’s most important jobs• You bring more voices to your news
reports• The crowd knows more than we do• You engage the community
Crowdsource
Crowdsource
Crowdsource
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• https://www.newsu.org/introduction-to-
reporting • [email protected]
