A WORLD ENVIRONMENT DAY EVENTA WORLD ENVIRONMENT DAY EVENT

TO BE PRODUCED BY TO BE PRODUCED BY

FRIENDS OF THE UNITED NATIONS FRIENDS OF THE UNITED NATIONS

& YOUNGHEART ENTERTAINMENT, AUSTRALIA & YOUNGHEART ENTERTAINMENT, AUSTRALIA

TO COINCIDE WITH THE TO COINCIDE WITH THE

UNITED NATIONS UNITED NATIONS

CONFERENCE ON SUSTAINABLE DEVELOPMENT CONFERENCE ON SUSTAINABLE DEVELOPMENT

RIO+20! JUNE 2012 RIO+20! JUNE 2012

Engage ... with your planet!Engage ... with your planet!

Engage ... with nature!Engage ... with nature!

Engage ... your curiosity!Engage ... your curiosity!

Engage ... to make a difference!Engage ... to make a difference!

Engage ... and act now!Engage ... and act now!

Engage ... in Rio+20!Engage ... in Rio+20!

Engage ... yourself!Engage ... yourself!

Engage ... with each other!Engage ... with each other!

Engage ... for life!Engage ... for life!

Engage!a concert for all of us,

we the people of our world,

for the future of our planet.

Engage!Engage!

VISION & MISSION STATEMENT

1. BACKGROUND: A MESSAGE FROM DR. NOEL BROWN, FORMER DIRECTOR

UNEP AND CURRENT PRESIDENT OF FRIENDS OF THE UN INTERNATIONAL.

“For the United Na/ons Conference on Sustainable Development, known as Rio+20,

the UN needs allies to help translate its complex programs into the language of the

people. The very important Millennium Development Goals will not be successful

unless the people of the world take part in implemen/ng them.

As the world confronts its most compelling environmental challenges ever, we need

to accelerate our efforts to heighten public awareness of the stakes involved, both

personally and universally, and to promote the gathering sense of urgency and inspi‐

ra/on for effec/ve ac/on.

Friends of the United Na/ons Interna/onal is commi0ed to engage in this mission.

This is the /me. Rio+20 is expected to guide the interna/onal development agenda

for the next decade and beyond. It will also mark 20 years since the ground‐breaking

“Earth Summit” in Rio where the world first met to chart the course for sustainable

development. Some have called Rio+20 the Conference for the Future. The UN

Secretary‐General recently called it one of the most important mee/ngs in the history

of the UN.

Right now humanity stands at the crossroads. As environmental change accelerates,

we, the interna/onal community, must accelerate our ac/ons! We must advance

faster on the path to sustainable development.

We can’t change the date of the Earth Summit, but we must change the mindset of

the people of the world to embrace a sustainable future, and we can do our utmost

to take advantage of this opportunity in Rio to mo/vate the people of the world to

take ac/on”.

2. THE REASON:We the people have poisoned our planet, and therefore ourselves.

Without our unintelligent ac0on from our ignorance in the past, the earth would be

fine. If we stopped destroying our environmental asset right now, the earth would

heal itself in 0me. We can’t stop immediately, but we can start to change our ways.

Now is the 0me for us, we the people, to engage with intelligent ac0on in the life‐

affirming task of saving our human race from devasta0on.

3. WHY ENGAGE? (1) our planet is in trouble; (2) our planet needs us to engage;

(3) we are the people we’ve been wai0ng for; (4) we can be the change; (5) the whole

world is so connected; (6) we the people of the planet are dependent on nature and

on the earth; (7) we need to wake up and engage to save our own lives; (8) people

feel disempowered and frustrated and unmo0vated; (9) they will engage if given

easy opportuni0es.

4. THE EVENT: Live in Rio in a venue to be decided, not a stadium with 50,000

people, but a more controlled situa0on of about 10,000 indoors.

5. THE DATE: World Environment Day, 5 June, 2012.

6. A REALITY SHOW: This is not just some lo"y idealis0c concept. It’s pragma0c and

will lead to posi0ve outcomes. Immediately it will pump emo0ve s0mulus into and

focus on the Rio+20 Conference. It will colour and flavour and humanise this fairly

staid conference.

7. CAN WE DO IT?... ‘YES WE CAN!” This slogan has been emblazoned on the minds

of people worldwide, not just in the USA. Here’s how we can use it...

YES WE CAN ... act intelligently!

YES WE CAN ... stop destroying our assets!

YES WE CAN ... save the forests!

YES WE CAN ... save endangered animals!

YES WE CAN ... have clean water!

YES WE CAN ... feed the children!

YES WE CAN ... make a difference!

YES WE CAN ... switch to clean renewable energy!

YES WE CAN ... change global warming!

YES WE CAN ... stop killing whales & dolphins!

YES WE CAN. .. be heroes!

YES WE CAN ... shape our future!

YES WE CAN ... achieve the Millennium Development Goals!

8. THE TV BROADCAST: Live around the world for 3 hours. First choice logically is

CNN. Second choice is UKTV plus the BBC in the UK. Replays possible on free‐to‐air

TV.

9. THE BROADBAND BROADCAST: Live on the Web from the Engage! site, if

agreeable with the interna0onal TV broadcaster. If not, immediately a"erwards and

con0nuing.

10. THE ENGAGE! SITE: A crea0ve and entertaining and inspiring Web Portal Site for

IPTV delivery, interac0vity & Social Community to be built ASAP to engage an

audience prior to the event, robust enough to handle lots of traffic at its peak, and

ongoing voluminous visits. Site wil be kept fresh and current into the future with

addi0onal content beyond the event. Interac0ve to allow the Social Community to

par0cipate and engage with each other. The IPTV content delivery aspect of the site

will be like a combina0on of Youtube plus Avaaz and Moveon.org. Links will lead

people from Engage! to many ac0ve sites involved in many issues and solu0ons for

environmental problems. The social community aspect wil allow people to come

together, discuss posi0ve ways forward and take ac0on.

11. POSSIBLE OPENING SEQUENCE: From space... astronauts introducing the show,

engaging us from the Interna0onal Space Sta0on. Music is David Bowie’s “Space

Oddity” (“Ground Control to Major Tom...”), visuals coming down from space to the

stage where David Bowie is singing with U2. This is actually the opening of U2’s

current 360 Degrees world concert tour.

12. THE THEMES: All songs to be in tune with the theme of engaging people to

respect our planet, to love nature, to help our planet earth heal for our own benefit.

Songs about our water, our earth, our air, our ecology, our creatures, our food, our

survival. Video snippets on these themes from stars and from recognised experts,

and inspired heroes for the environment.

13. THE PERFORMERS:We have many great performers we can approach, ar0sts who

care and who are already engaged in helping to be the change.

14. STAR APPEARANCES: This is our wish list of people who have shown they care

and who are already engaged in their own ini0a0ves to be the change. We will get

several of them in Rio or via video:

Richard Branson Leonardo DiCaprio Pierce Brosnan

Olivia Newton‐John Nelson Mandela Elle MacPherson

Jimmy Carter Robin Williams George Clooney

Angelina Jolie Nicole Kidman Naomi Wa0s

Gwyneth Paltrow Cameron Diaz Brad Pi0

Susan Sarandon Orlando Bloom Johnny Depp

Annie Lennox David Beckham Cate Blanche0

Antonio Banderas Penelope Cruz Sean Penn

Jessica Watson Kate Winslet Daryl Hannah

15. ENVIRONMENTAL SNIPPETS: Live or video snippets from some of these ...

Jane Goodall Sylvia Earle Roger Payne

David Suzuki Severn Cullis‐Suzuki Noel Brown

Al Gore Tim Flannery Nelson Mandela

Chief Oren Lyons Iain Kiernan Desmond Tutu

16. VIRAL MARKETING: As soon as the Engage! site is up we will connect with other

sites and Social Communi0es around the world to aggregate our audience in advance

of the event. Facebook, Youtube, Twi1er and Google par0cularly can bring a massive

audience very easily to the Engage! site. Also UN agencies. NGOs and online

communi0es such as Moveon.org and Avaaz will engage with us.

17. UBIQUITOUS DELIVERY: The Engage! site will be available on every digital screen

from mobiles through iPads to computers and television screens.

18. MILLENNIUM DEVELOPMENT GOALS: In the process of the concert we will

address the MDGs, but in an emo0onal and inspiring way to engage people to act,

not in the dry detail that the Rio+20 Conference will cover. Our mission is to make

the people of the world aware and to inspire them to engage into personal ac0on,

be it big or small.

19. PRE‐PRODUCED PACKAGES: TV snippets shot in advance with stars and

environmentalists who want to par0cipate by presen0ng their focus on ecological &

humanitarian ac0on, but cannot come to Rio for the event.

20. CORE TEAM:

Patron: A person of honourable interna/onal standing.

Producers: Lance Innes (Friends of the United Na/ons, The Last Whale) and Wayne Young

(Crocodile Dundee, FernGully, The Last Whale).

Execu/ve Producer: Sco0 Young (Formula 1, Red Bull Air Race, large music events).

UN Liason: Dr Noel Brown (former Director UNEP, President Friends of the United Na/ons

Interna/onal).

Carbon Economy Advisor: Lewis de Vere Tyndall, Climate Roundtable.

Brazil Liaison: Laura Uplinger (wife of the late Hal Uplinger ‐ producer of Live Aid, and the

daughter of the late Brazilian Ambassador David Silveira da Mota Jr. who was on UNICEF's

Execu/ve Board. She has worked with UNESCO in the Office of Public Informa/on (Paris

Headquarters), and is closely associated with the diplomat André Aranha Correa do Lago

of the Environmental Policy and Sustainable Development Division of the Brazilian Ministry

of Foreign Affairs ‐ Mr. Correa do Lago is key to the produc/on of

Rio+20.

21. GLOBAL CAMPAIGN FOR CLIMATE ACTION (GCCA): Friends of the UN Australia is a

member of the Global Campaign for Climate Ac0on (GCCA) (h1p://gc‐ca.org). We are working

with them on Engage! and on a series of Youtube small concerts on the road to RIO+20. GCCA

runs the TckTckTck campaign which strengthens global civil society ac0on to prevent catastrophic

climate change, adapt to climate impacts and make the transi0on to a more sustainable and

just world. GCCA has 270 partners from a broad spectrum of civil society, including na0onal and

interna0onal NGOs working to protect the environment or to fight poverty. Some prominent

member organisa0ons of the GCCA include Amnesty Interna0onal, WWF, Bono’s ONE.org,

avaaz.org, Conserva0on Interna0onal, David Suzuki Founda0on.

22. EVENT BUDGET: Es0mated at US$10M, seeking seed funding of $500,000 now,

so that detailed planning and accurate schedule and budget can be completed and

sponsorships locked in to cover the budget.

23. REVENUE STREAMS: Sponsorships, TV sales, DVD sales, merchandise, book.

24. THE ENGAGE! FOUNDATION: The profits will be allocated to The Engage!

Founda0on for the environment, dedicated to the human rights and clean ecology

for all people, and to peace through educa0on. The Engage! Founda0on will fund di‐

rect ac0on projects, helping needy people worldwide. Micro fundings will be tracked

and documented on The Engage! Founda0on site within the Engage! “mother ship”

site, growing exponen0ally into a major collec0ve ac0on. People all around the world

will be able to see, be inspired by, and par0cipate in this worthwhile and sustainable

environmental and humanitarian ini0a0ve.

25. ENGAGE! ... a project to be proud of.

26. WHAT DO WE WANT PEOPLE TO DO?

• Watch the Engage! event on TV and online

• Be entertained as they get informed

• Feel the posi0ve energy to bring about change

• Sense the dedica0on of inspired environmental advocates

• Overcome their fear

• Get inspired

• Get excited

• Get curious

• Get mo0vated

• Get engaged

• Take ac0on

• Link to other environmental sites (eg Earth Day, Avaaz, Moveon.org)

• Interact with each other in the Engage! Social Community

• Come together as people power

• Understand the challenges we face

• Understand it’s essen0al to make green business work

• Become the change we need

• Feel empowered to do something to par0cipate

• Engage on the Net, the most potent weapon of mass instruc0on

27. WHAT ELSE IS BEING PLANNED FOR CONSUMER OUTREACH AROUND RIO+20?

• Nothing evident as yet

• Rio+20 itself not ge2ng much media a1en0on yet with the public

• If Engage! was ac0oned now it could become the premiere medium of

delivery of the spirit and emo0on of the Earth Summit in Rio

• In fact Engage! could become the compelling theme of Rio, the umbrella

catch‐cry for the Earth Summit, the call to ac0on to the people of the world

• If we get the funding we will have world's best working on Engage! and

starring in it.

28. THE FUNDRAISING PLAN.

• Raise development funding of $500,000 to scope the physical event, the

TV broadcast and the online presence and delivery, and to prepare budget

• Get underwri0ng for full budget, es0mated currently @ $10M

• Raise the right budget to do it right, or don't do it

• With the event guaranteed to take place, raise sponsorship, at least

enough to pay back development and produc0on costs

29. THE REVENUE MODEL.

• Currently structured as not‐for‐profit: a"er repayment of costs all profits

go to The Engage! Founda0on

• But there is nothing wrong with philanthrocapitalism, or venture

philanthropy, or business for good

• Or it could be 50/50

• Revenue into The Engage! Founda0on can be applied in part to

development of the next Engage! event next year, plus ongoing ini0a0ves

30. DESIRABLE PARTNERS AND AFFILIATES.

• Avaaz • Moveon

• UN agencies • Google

• Apple • Nokia

• Twi1er • Linkedin

• Facebook • Natural Resource Defence Council (NRDC)

• Greenpeace • WWF

• and many more

• So it could be a green business for profit

• Carbon War Room • Eden Project

• Singapore Airlines • Earth Day

• BP Solar • Virgin airlines

• Other environmental NGOs • Amnesty Interna0onal• International Network of Social-Eco Entrepreneurs (INSE)

• 350.or • NASA