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Engage EMEA 2010 - Multi-Channel Data Collection

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Page 1: Engage EMEA 2010 - Multi-Channel Data Collection
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Multi-Channel Data Collection

Bruce Kenny, WebtrendsEric Butler, Webtrends

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The Multi-Channel ChallengeWebsite (Webtrends)

Mobile Sites and Apps (Webtrends, app stores)

SocialFacebook page (Facebook)Multiple Facebook pages (Facebook)Facebook Apps (Webtrends, Facebook)YouTube (Webtrends, YouTube)Twitter (Twitter), URL Shorteners (bit.ly)

Ads (Webtrends, Google, Facebook)

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Current state of technologiesOpen Analytics

Portals

APIs, web services

Export to Excel

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Mobile AppsWebtrends for App measurementUse SDKs for best performance and capabilitiesMobile reporting becomes much more powerful and easier with our Fall release on Nov 5

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AppleiTunes data via the iTunes ConnectImport into excelScrape dataDownloadsPurchase data

Qty purchasedBy countryBy currency

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FacebookWebtrends Facebook Analytics

Custom tabsFBML and iFrame AppsAds

Open graph APIUser data

Facebook Insights dataPagesAppsAds

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YouTube “Insight” APIDemographics

GenderAge group

ViewsViewsUnique usersPopularityCommentsFavoritesRating

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TwitterWebtrends Social MeasurementMany other third-party toolsTwitter Analytics coming this Quarter

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Bit.lyWebtrends PartnerURL shortener with many extrasExtremely smart team building fantastic toolsExcellent analytics and API

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Webtrends AdsLaunching November 1, 2010Search, Google Display, Facebook PPCPowerful campaign reporting

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Resources•Webtrends Tag Builder

http://tagbuilder.webtrends.com/•Webtrends Developer Network

http://developer.webtrends.com/•Webtrends SDK Documentation

http://product.webtrends.com/DC/iphone/index.html

http://product.webtrends.com/DC/android/index.html

http://product.webtrends.com/DC/blackberry/index.html