Upload
webtrends
View
656
Download
1
Tags:
Embed Size (px)
Citation preview
How Web Optimisation Has Helped LateRooms.com
Kate Staniforth, LateRooms.comTom Waterfall, Webtrends
Making MVT Work For Your Business
Kate Staniforth, LateRooms.com
Tom Waterfall, Webtrends
What We’ll Discuss...
• Why is MVT important?
• Our Experience of Testing– MVT & your business
– How should you test?
– What should you test?
– People & MVT
• The Future of MVT
Why is MVT Important?
• Validates or discounts the “gut feelings”
• Quantifies change
• Controls change
• Focuses development resource
• Enables you to try new things
• A conversion focused UEx team
Wouldn’t it be great if...
But that version looks better
Green isn’t a brand colour!
MVT & Your Business
MVTMarketing Strategy
Usability
Key Business Functions
Macro Environment
IT Development
How Should You Test?
KPIs
TEST
LEARN
REFINE
What Should You Test?
SIMPLE
COMPLEX
Holistic Testing
Approach
People & MVT
• Establish one central contact
• Control access to test data
• Educate your business and include them
The Future of Testing
TESTING
SOCIAL MEDIA
SEGMENTED TARGETING
MOBILE
MULTI-CHANNEL
MEDIA
ANY QUESTIONS...?
Tom Waterfall(e) [email protected]
Hugh Kimber(e) [email protected](o) +44 (0) 1784 415720