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1
ENERGY INSIGHT APPSEMPOWER YOUR CUSTOMERABOUT TO START
Advanced app solutions |
Peter Broekroelofs, CTO and Co-Founder
Chris Lukassen, Product Management Director
2
AGENDA:
Advanced app solutions |
1. UTILITY MARKET DRIVERS2. PAIN -POINTS3. SOLUTIONS4. BENEFITS5. ENERGY INSIGHT
App Life Platform | 3
ATTITUDINAL DRIVERS
TAKE OWNERSHIP AND GET PERSONAL INSIGHT
INTO ENERGY USAGE
ENVIRONMENTAL CONSIOUSNESS
PARTICIPATE AND MAKE A DIFFERENCE
4
SOME FIGURES
App Life Platform |
DEMAND > SUPPLY SMART METER: CURTAIL OVERUSE
Source: EIA, International Energy Outlook 2011
Source: IDC, 2011
5
DRIVERS FOR UTILITY CHANGE
OPPORTUNITY
ENVIRONMENTAL CHANGES
CUSTOMER BEHAVIORAL
CHANGES
COMPETITIONCHANGES
Advanced app solutions |
THE BIG OPPORTUNITY FOR UTILITY COMPANIES
ADD VALUE TO YOUR SERVICE, DECREASE USAGE AND STAY COMPETITIVE
Advanced app solutions | 6
App Life Platform | 7
MARKET OPPORTUNITIESRESOLVING THE PAIN POINTS
Monitor and Capture Usage
Educate the Customer Base
Stimulate Resourcefulness
Capture Renewable Energy
Make it all Fun
8
THE ENERGY INSIGHT MOBILE APP OPPORTUNITY
“THE FOCUSED AND INTUITIVE MOBILE APP USER EXPERIENCE THAT EMPOWERS YOUR CUSTOMERS, EMPLOYEES AND PARTNERS IN THEIR MOMENT OF DECISION"
"PROVIDING THE THE CORNERSTONE OF YOUR ENGAGEMENT STRATEGY BRIDGING ONLINE AND OFFLINE EXPERIENCES"
“DIFFERENT FUNCTIONAL END-USER NEEDS REQUIRE DISTINCTIVE FOCUSED APP EXPERIENCES FORMING YOUR COMPANY’S COMPLEMENTARY APP PORTFOLIO”
Advanced app solutions |
11
DISCOVERY INITIATION ENGAGEMENT EVALUATION
MOBILE FIRST FRAMEWORKAPPS THE CORNERSTONE OF ENGAGEMENT
Advanced app solutions |
APP STOREAPP
PORTFOLIOS
PAPER BILLS BRANCH FACE2FACE ADVISORY
CALL CENTER WEB SMART
METER
ENGAGEMENT CYCLE
APPS THE CONNECTIVE
TISSUE
TRADITIONAL CHANNELS
App Life Platform | 12
APP ENGAGEMENT STRATEGY REQUIRES…Sample: App Roadmap
App CoreFunctionality
App CoreFunctionality
PersonalizationLocation
PersonalizationLocation
Interaction
Interaction
PushVideo
PushVideo
Transaction
Transaction
SensoringAugm entation
SensoringAugmentation
… A PROVEN PLATFORM FOR GROWTH & INNOVATION
Sample: Device Roadmap
SMART UTILITY APPSENERGY INSIGHT
Advanced app solutions | 13
Chris Lukassen, Product Management Director
FEATURES ENERGY INSIGHT APP
App Life Platform | 14
Powerful usage overview
Peer comparison
Gamification
Map display of usage
Billing
Payment
Social Media
Advisories
Notifications
Customizable dashboard