Upload
wiredsussex
View
345
Download
2
Tags:
Embed Size (px)
Citation preview
Employability for Connected TV
Richard N GriffithsProgramme Leader: Postgraduate Programme in Interactive Technology
University of Brighton
Question I’m trying to answer
• How do you prepare people for entry and career success in digital media – now?
My Agenda
• The effects of convergence are always underestimated
• There are some eternal verities
Plan for this Talk
• Have we been here before?– The Gartner Hype Curve• and living with it
• What’s so special about TV?– What was TV?– What is TV?– What will become of TV? (I’m guessing …)
• The eternal verities on the curriculum
Have we been here before?The Gartner Hype Curve
http://en.wikipedia.org/wiki/File:Gartner_Hype_Cycle.svg
Living with it: Red Button iTV
http://en.wikipedia.org/wiki/File:Gartner_Hype_Cycle.svg
2002
20032001MSc Digital Television Management & Production
2012
Initial Course Outline (2002)MSc DTV Management & Production
• Business – Entrepreneurship– Marketing in the Digital Age– The DTV Market Environment
• Design– Consumer Oriented Qualitative Research and Creative Idea Generation– Interaction Design and Usability Evaluation– Requirements Analysis and Specification
• Management– DTV Project Management– Legal Issues in Information Management
• Technical– Current and Future DTV Technology– DTV Technology Implementation
What was TV?
http://commons.wikimedia.org/wiki/File:FamilyWatchingTV1958crop.jpg
What was TV?• An idea: viewing at a distance (physical / temporal)
– but film preceded it• Technology
– Electro-mechanical / analogue electronic / digital– Broadcast: terrestrial radio, cable, satellite– Distribution: tape / laser disc / DVD
• A social phenomena:– Electronic hearth– Shared national experience / “Water cooler event”– Telly celebrity
• An economic phenomena– An industry: production / distribution / consumption– Capital investment: studios, cameras, transmitters, etc.– Property: brand (channel) / rights
What was TV?
• An idea: viewing at a distance• Technology• A social phenomena:• An economic phenomena
The most significant?
“It’s the economy stupid.”
What is TV?
http://commons.wikimedia.org/wiki/File:Hyaenidae_illustration.jpg
What is TV?
In transition from an economy of scarcity to an economy of abundance
At least as far as the technology of production, distribution and consumption are concerned
Also fragmentation of audience and competition from other ‘media’ (games, web, etc.)
What will become of TV?
[This slide is intentionally blank]
It will cease to have a distinct technological, social and economic identity
What will become of TV?
But, in the present / immediate future:• Attempts to hold on to unique identity of TV– HDTV / 3D TV / time-shifting
• Attempts to co-opt the competition– Bundled interactive services / on-demand– Two-screen TV (betting and ‘adult’ anyone?)
• Attempts by major rights-holders to retain access control– ACTA / patenting / app store access
Current Course Outline (2010)MSc Digital Media Production
• Interaction Design and Evaluation Process• Interface and Information Design• Web Development• Creative Design Lab• Project Management• Research Methods
Plus up to 2 of:
• Independent Portfolio Project• New Media Application
Development• Marketing for Interactive
Technologies• Independent Research Project
• Evaluation in Practice• Interactive Technologies Business
Context• Intellectual Property Law• Accessibility for Interactive
Systems
Eternal Verities
• Technology changes – people by and large don’t– Understand how to design for people
• It’s a technical industry– Understand the technology – and keep up with it
• It’s an industry– Understand the commercial realities