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Oplægget blev holdt ved InfinIT-arrangementet "Temadag om evaluering af fysiske prototyper og produkter", der blev afholdt den 16. januar 2014.
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Emotion / Action
Christopher Monnier
Peter Urban
1. Define the emotional experience 2. Formulate a research strategy 3. Design the right method 4. Make it real
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1. Define the emotional experience
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1. Define the emotional experience
Understand emotional needs
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Define the emotional experience
Find the meaning of the product
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1. Define the emotional experience
Consider all touchpoints
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2. Formulate a research strategy
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2. Formulate a research strategy
Understand project needs
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2. Formulate a research strategy
Align with stakeholders
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2. Formulate a research strategy
Show the plan
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3. Design the right method
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3. Design the right method
Include key experience
factors
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3. Design the right method
Do the interviews
yourself
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3. Design the right method
Allow for adjustments
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3. Design the right method
Let users discover things
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3. Design the right method
Probe on subtleties
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3. Design the right method
Get engineers to observe
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4. Make it real
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4. Make it real
Go deep in the analysis
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4. Make it real
Workshop the results
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4. Make it real
Don’t just observe,
recommend
End
Date Presentation title 22
Christopher Monnier cmnr @novonordisk.com, @chrismonnier
Peter Urban [email protected]
Date Presentation title 23
Backup slides
Date Presentation title 24
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Define the emotional experience
Reuse relevant research
